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Monique Luiz

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Monique Luiz (née Corzilius; born May 3, 1961) is an American former child model best known for starring in a famous[1][2][3][4][5][6][7][8] television advertisement for Lyndon Johnson's 1964 presidential campaign known as "Daisy".

Complete "Daisy" advertisement

Biography

Monique Corzilius was born and raised in Pine Beach, New Jersey, the youngest of the three children of Fred and Colette Corzilius. While she was a child, her mother began taking her to New York City on child acting auditions. Working under the stage name Monique Cozy, her first job came at age two, modeling in a print advertisement for Lipton soup. A successful audition at the offices of the advertising office of Doyle Dane Bernbach earned her the starring role in "Daisy", for which her parents were paid $105 ($1,030 today). According to her, her parents were unaware of what the ad was for until they saw it air. She, herself, did not see the spot until 36 years later, in 2000.[9][10][11][12]

Corzilius continued to appear in television and print advertisements for several years following "Daisy". In 1967, she appeared in an ad for Kool-Aid Popsicles. In 1975 she moved, with her parents, to France, where she remained until adulthood, eventually marrying and finally returning to the U.S. in 1983 and settling in Arizona. Her Portuguese husband Manuel Luiz was naturalized as a U.S. citizen around 2011.[9][12]

As an adult, Luiz appeared in the 2014 documentary Bombs Away about the 1964 election and its role in ushering "in a new age of highly negative television advertising".[13][14]

In 2016, she was enlisted to appear in a television campaign advertisement for the Hillary Clinton presidential campaign. The ad featured Luiz introducing herself, in voice-over, with footage from the "Daisy" ad, after which she appears on-screen and announces, "The fear of nuclear war that we had as children, I never thought that our children would have to deal with that again." The spot was aired during the commercial breaks of evening newscasts in Arizona, Florida, Iowa, Nevada, New Hampshire, North Carolina, Ohio, and Pennsylvania.[15]

References

  1. ^ Nowicki, Dan (September 7, 2014). "'Daisy Girl' political ad still haunting 50 years later". USA Today. Retrieved November 6, 2016.
  2. ^ "New ad warns of Trump commanding nukes". The Australian. Deutsche Presse Agentur. November 1, 2016. Retrieved November 6, 2016.
  3. ^ Berman, Russell (October 7, 2016). "Hillary Clinton's 'Daisy' Ad". The Atlantic. Retrieved November 6, 2016.
  4. ^ "1964". pbs.org. Public Broadcasting System. Retrieved November 6, 2016.
  5. ^ "Top 10 Campaign Ads Daisy Girl". TIME Magazine. Retrieved November 6, 2016.
  6. ^ Wagner, John (October 31, 2016). "Clinton campaign accuses FBI director of 'double standard' in email probe". The Washington Post. Retrieved November 6, 2016.
  7. ^ Stanton, Zack (May 29, 2016). "LBJ's Ad Men: Here's How Clinton Can Beat Trump". Politico. Retrieved November 6, 2016.
  8. ^ Mann, Robert (April 13, 2016). "How the "Daisy" Ad Changed Everything About Political Advertising". Smithsonian Magazine. Retrieved November 6, 2016.
  9. ^ a b Daly, Michael (March 19, 2012). "A Grown 'Daisy Girl' Recalls Her Infamous Attack Ad". Newsweek. Retrieved October 31, 2016.
  10. ^ Greenberg, David (February 18, 2016). "How a Little Girl Beat Barry Goldwater". Daily Beast. Retrieved October 31, 2016.
  11. ^ Mann, Robert (2011). Daisy Petals and Mushroom Clouds: LBJ, Barry Goldwater, and the Ad That Changed American Politics. LSU Press. pp. 57–60. ISBN 080714293X.
  12. ^ a b Hruby, Patrick (September 24, 2012). "Where Are They Now?: Daisy Girl". The Washington Times. Retrieved October 31, 2016.
  13. ^ Sabato, Larry (October 7, 2014). "'Bombs Away' Tackles LBJ, Goldwater and 1964 Election". Sabato's Crystal Ball. University of Virginia. Retrieved October 31, 2016.
  14. ^ "Bombs Away: Participants Biographies". centerforpolitics.org. University of Virginia. Retrieved October 31, 2016.
  15. ^ Griffiths, Brent (October 31, 2016). "Clinton campaign invokes 'Daisy Girl' to attack Trump on nuclear weapons". Politico. Retrieved October 31, 2016.
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