Subscribed (book)
 | |
| Author | Tien Tzuo and Gabe Weisert |
|---|---|
| Language | English |
| Genre | Non-fiction |
| Publisher | Portfolio |
Publication date | June 5, 2018 |
| Publication place | United States |
| Media type | |
| Pages | 256 pp. |
| ISBN | 978-0525536468 |
Subscribed: Why the Subscription Model Will Be Your Company's Future – and What to Do About It is a 2018 business strategy book about the subscription economy written by Tien Tzuo with Gabe Weisert.
Overview
Tzuo, the co-founder and CEO of Zuora, an enterprise software company that creates and provides subscription management software for businesses, writes that the world is moving from product-based to service-based business as customers increasingly prefer access over ownership.[1][2] Tzuo writes that subscription models require constant adaptation to customers needs to retain those customers, and those that do not adapt will go out of business.[1]
The book has two sections, the first covering the origin and growth of the subscription business model, and the second section going into detail on how to succeed with a subscription model.[3] It includes case studies of traditional businesses, such as the guitar company Fender or the manufacturer Caterpillar, that have found success offering subscription access to their products and services.[1][4]
Publication
The book was published by Portfolio/Penguin Random House on June 5, 2018.[5] It spent one week on the USA Today Bestsellers list[6] and one week on the Los Angeles Times Hardcover Nonfiction Bestsellers list.[7]
See also
References
- ^ a b c Delves Broughton, Philip (17 July 2018). "'Subscribed' Review: For a Flat Monthly Fee". Wall Street Journal. Retrieved 13 December 2018.
- ^ Morris, Robert (18 June 2018). "Book Review: 'Subscribed: Why the Subscription Model Will Be Your Company's Future — and What to Do About It' by Tien Tzuo with Gabe Weisert". San Francisco Review of Books. Retrieved 13 December 2018.
- ^ Wilhelm, Alex (25 June 2018). "Book Review: Subscribed By Zuora Founder Tien Tzuo". Crunchbase News. Retrieved 13 December 2018.
- ^ Taulli, Tom (29 May 2018). "Why Your Company Needs To Go All-In On The Subscription Model". Forbes. Retrieved 13 December 2018.
- ^ Haden, Jeff (18 May 2018). "5 Great New Business Books to Read This Summer". Inc. Retrieved 13 December 2018.
- ^ "USA TODAY BEST-SELLING BOOKS". USA Today. Retrieved 13 December 2018.
- ^ "June 24, 2018: Hardcover Nonfiction". Los Angeles Times. Retrieved 13 December 2018.