Anthony Lolli
Anthony Lolli | |
|---|---|
 | |
| Nationality | American |
| Occupation | Real estate developer |
| Known for | Founder and CEO of Rapid Realty |
Anthony Lolli is a real estate developer and founder of the Brooklyn-based brokerage firm Rapid Realty.[1][2][3][4]
Youth and education
Anthony Lolli was born in New York City. His father was a teacher and his mother immigrated from Ecuador.[5] Lolli attended John Jay High School and then went to Brooklyn-based Kingsborough College.[6]
Real estate career
He entered the real estate industry in 1998, at the age of 19.[5] He founded Rapid Realty at the age of 21.[7][8] According to Lolli, in 2009, Rapid Realty became the first rental-based real-estate franchise system in the US.[7] Lolli has stated that franchising became necessary for growth, because it gave top sales talent the opportunity to own their own business rather than simply managing it.[9][10]
In 2013, the company expanded to California and Massachusetts. By 2014, Rapid Realty had become the largest rental-based real estate brokerage in New York City.[citation needed] The company uses an "assembly line" style sales process, wherein the commission generated from a transaction is split among multiple agents who each played a different role in the deal, as well as their franchisees, and the parent company.[8] Lolli has stated that he hires people with no previous experience, claiming that they have not yet developed any bad habits.[8] That year,[when?] Rapid Realty began a policy where sales agents who received a tattoo of the Rapid Realty logo would receive a raise.[11][12]
Lolli also founded Express Real Estate School,[6] which trains licensed real estate agents.[13] In addition to his rental agency company, Lolli has owned investment properties and a vacation home in Ecuador.[14]
Recognition
In 2013, Lolli won Golden Bridge's Entrepreneur of the Year Award,[15][16] the first real estate businessperson to receive the award.[5] He also received a Silver Stevie Award from the International Business Awards.[9]
Publications
Lolli's first book, The Heart of the Deal, a memoir of his career in real estate as well as a guide to investing, was published in June 2017.[17][18]
Personal life
In January 2014, Lolli became an advisor to the Brooklyn Borough President Eric Adams.[6] The hip-hop artist 50 Cent filmed commercials for his energy drinks at Lolli's home, located in Bay Ridge.[19]
References
- ^ "Rapid Realty's Lolli scores a first: national award for techies". Retrieved 2013-11-20.
- ^ "Anthony Lolli, real estate icon from Brooklyn, named 'Entrepreneur of the Year' by Golden Bridge Awards". Retrieved 2013-11-20.
- ^ "What's On My Desk: Anthony Lolli, CEO of Rapid Realty NYC". Retrieved 2013-11-20.
- ^ "NYC Realtor Offers Employees Pay Raise For Getting Tattoo Of Company Logo". Retrieved 2013-11-20.
- ^ a b c "Real Estate for the 99%". Observer. 2014-05-02. Retrieved 2019-02-01.
- ^ a b c Raanan Geberer (December 23, 2013). "Adams names Brooklyn real estate exec as adviser". Brooklyn Daily Eagle. Retrieved April 26, 2014.
- ^ a b Nicole Fallon (November 19, 2013). "Golden Bridge Awards' 2013 Entrepreneur of the Year Shares Secrets to Success". Business News Daily. Archived from the original on 2014-04-27. Retrieved April 26, 2014.
- ^ a b c "The rise of Rapid Realty". The Real Deal New York. Retrieved 2019-02-01.
- ^ a b "'Entrepreneur of the Year' on Becoming the Chipotle of Real Estate". FOXBusiness. 2016-01-09. Retrieved 2019-02-01.
- ^ "Anthony Lolli's 'assembly line' approach to real estate". Retrieved 2013-11-20.
- ^ "The Art of Marketing." CFO.
- ^ "Company ink: agents get 15% raise for corporate tattoos." TODAY.
- ^ "Adams names Brooklyn real estate exec as adviser." Brooklyn Daily Eagle.
- ^ "What's On My Desk: Anthony Lolli, CEO of Rapid Realty NYC". Haute Living. 2013-11-13. Retrieved 2019-02-01.
- ^ Gabrielle Karol (October 11, 2013). "'Entrepreneur of the Year' on Becoming the Chipotle of Real Estate". Fox Business. Retrieved April 26, 2014.
- ^ Hiten Samtani (October 8, 2013). "Rapid Realty's Lolli scores a first: national award for techies". The Real Deal. Retrieved April 26, 2014.
- ^ "Nonfiction Book Review: The Heart of the Deal". Publishers Weekly. April 17, 2017. Retrieved October 23, 2017.
- ^ The Heart of the Deal: How to Invest and Negotiate like a Real Estate Mogul. Diversion Books. 2017. ISBN 1-68230-079-X.
- ^ "Lindsay Lohan knew producers weren't paying her $46K Chateau Marmont bill, says insider - NY Daily News". nydailynews.com. Retrieved 2019-02-01.