Studio One (company)
 | |
| Formerly | Studio One Networks |
|---|---|
| Company type | Private |
| Industry | Content Marketing |
| Founder | Bob Blackmore and Andrew Susman |
| Headquarters | New York City |
Key people | Andrew Susman President and CEO |
| Services | Content Creation and Optimization, Editorial Review, Social Promotion, Measurement & Analytics, Writer Management |
Number of employees | 51-200 |
| Website | www.studioone.com |
Studio One is a content marketing company[1] based in New York City. Studio One creates branded or brand-aligned content in a variety of formats that are distributed across a network of websites.[2] On October 7, 2014, Studio One was acquired by The CHR Group, a global marketing services holding company headquartered in New York City.[3]
Founding
Bob Blackmore and Andrew Susman founded Studio One, formally known as Studio One Networks, in 1998.[4] American Honda[5] was among Studio One’s first clients. In 1999, Studio One and American Honda announced plans to produce and distribute the first series of syndicated programs for the Internet.[6]
2000s
In 2009, Studio One formed Studio One Networks Ventures, which makes equity investments in media and technology companies in exchange for participation in the company's programming.[7] In March 2010 Studio One’s websites had about 200 million unique monthly visitors.[8] In 2012, Studio One launched the "Content Asset Management Platform" (CAMP) as a way for companies to track brand content performance.[9] Also, that year Studio One started a journalist certification program.[10] The company has developed content for Intel,[11] Pantene,[12] Symantec[13] and Bridgestone USA.[14] In 2009 the company established Studio One Networks Ventures, which made equity investments in media and technology companies.[15]
References
- ^ Here's The Entire Content Marketing World In One Bafflingly Complex Chart by Jim Edwards; at Business Insider/ published September 14, 2012; retrieved <April 3, 2014>
- ^ Content is King by Anne Sherber; at Digiday; published November 14, 2011; retrieved <April 3, 2014>
- ^ Marketing Services Firm Purchases Web Content Firm by Mike Shields, The Wall Street Journal, published October 7, 2014; retrieved <January 6, 2014>
- ^ Studio One Touts 'Decade of Delivery' by Fern Siegel; at MediaPost; published August 20, 2009; retrieved April 3, 2014
- ^ [1] by Sloane Lucas; at Mediaweek; published June 7, 1999; retrieved January 16, 2015
- ^ Honda To Sponsor Syndicated Content by Lucas, Sloane; at Mediaweek; published June 7, 1999; retrieved January 6, 2015
- ^ Studio One Launches Ventures Division MediaDailyNews; published September 9, 2009; retrieved January 16, 2015
- ^ http://www.mediapost.com/publications/article/123555/studio-one-hits-200-mil-unique-browsers-monthly.html
- ^ Studio One Launches Content Management Dashboard Platform to aid brands in publishing branded material by Charlie Warzel; by Adweek; published June 11, 2012; retrieved April 3, 2014
- ^ It's Hard Out There for a Freelancer by Warzel, Charlie; Adweek; published June 11, 2012; retrieved January 6, 2015
- ^ Digital Innovation Gazette to Launch by Erik Sass; at MediaPost Publications; published October 28, 2010 retrieved <January 16, 2015>
- ^ [2] published November 19, 2009; retrieved <January 16, 2015>
- ^ Studio One Hits 200 Mil. Unique Browsers Monthly published March 2, 2010; retrieved <January 16, 2015>
- ^ Studio One Touts 'Decade of Delivery by Fern Siegel; at MediaPost; published August 20, 2009; retrieved <January 16, 2015>
- ^ http://www.mediapost.com/publications/article/113215/studio-one-launches-ventures-division.html