James Bettman
James Ross Bettman | |
---|---|
Born | September 15, 1943 |
Nationality | United States |
Title | Burlington Industries Professor |
Academic background | |
Education | Yale University |
Thesis | Behavioral Simulation Models in Marketing Systems (1969) |
Doctoral advisor | Gerrit Wolf |
Academic work | |
Discipline | Marketing Consumer behavior Psychology |
Institutions | Duke University University of California, Los Angeles |
Doctoral students | Dan Ariely Kevin Keller Itamar Simonson Baba Shiv |
James R. Bettman is the Burlington Industries Professor of Business Administration at Fuqua School of Business, Duke University. He is known for his work on consumer behavior and decision making.[1] He is a Fellow of the American Marketing Association, American Psychological Association, the American Psychological Society, and the Association for Consumer Research.[2][3][4]
Books
- An Information Processing Theory of Consumer Choice, Addison-Wesley, 1979, p. 402, ISBN 978-0201008340
{{citation}}
: Invalid|ref=harv
(help)
Selected research publications
- Bettman, James R., Mary Frances Luce, and John W. Payne. "Constructive consumer choice processes." Journal of Consumer Research 25, no. 3 (1998): 187-217.
- Bettman, James R., and C. Whan Park. "Effects of prior knowledge and experience and phase of the choice process on consumer decision processes: A protocol analysis." Journal of Consumer Research 7, no. 3 (1980): 234-248.
- Bettman, James R., and Pradeep Kakkar. "Effects of information presentation format on consumer information acquisition strategies." Journal of Consumer Research 3, no. 4 (1977): 233-240.
- Bettman, James R., Noel Capon, and Richard J. Lutz. "Cognitive algebra in multi-attribute attitude models." Journal of Marketing Research (1975): 151-164.
- Bettman, James R. "Information processing models of consumer behavior." Journal of Marketing Research (1970): 370-376.
References
- ^ http://www.fuqua.duke.edu/faculty_research/faculty_directory/bettman/
- ^ https://www.acrwebsite.org/web/core-activities/acr-fellow-awardees.aspx
- ^ https://www.ama.org/AboutAMA/Pages/Inaugural-AMA-Fellows.aspx
- ^ Earl, Peter E., and Simon Kemp, eds. The Elgar companion to consumer research and economic psychology. Edward Elgar Publishing, 2002.