James Bettman

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James Ross Bettman
BornSeptember 15, 1943
NationalityUnited States
TitleBurlington Industries Professor
Academic background
EducationYale University
ThesisBehavioral Simulation Models in Marketing Systems (1969)
Doctoral advisorGerrit Wolf
Academic work
Consumer behavior
InstitutionsDuke University
University of California, Los Angeles
Doctoral studentsDan Ariely
Alexander Chernev
Kristin Diehl
Rosellina Ferraro
Hubert Gatignon
Ellen Garbarino
Stephen Hoeffler
Kevin Keller
Jonathan Levav
Mary Frances Luce
Itamar Simonson
Baba Shiv
Mita Sujan
Carolyn Yoon
Gal Zauberman

James R. Bettman is the Burlington Industries Professor of Business Administration at Fuqua School of Business, Duke University. He is known for his work on consumer behavior and decision making.[1] He is a Fellow of the American Marketing Association, American Psychological Association, the American Psychological Society, and the Association for Consumer Research.[2][3][4]


  • An Information Processing Theory of Consumer Choice, Addison-Wesley, 1979, p. 402, ISBN 978-0201008340

Selected research publications[edit]

  • Bettman, James R., Mary Frances Luce, and John W. Payne. "Constructive consumer choice processes." Journal of Consumer Research 25, no. 3 (1998): 187-217.
  • Bettman, James R., and C. Whan Park. "Effects of prior knowledge and experience and phase of the choice process on consumer decision processes: A protocol analysis." Journal of Consumer Research 7, no. 3 (1980): 234-248.
  • Bettman, James R., and Pradeep Kakkar. "Effects of information presentation format on consumer information acquisition strategies." Journal of Consumer Research 3, no. 4 (1977): 233-240.
  • Bettman, James R., Noel Capon, and Richard J. Lutz. "Cognitive algebra in multi-attribute attitude models." Journal of Marketing Research (1975): 151-164.
  • Bettman, James R. "Information processing models of consumer behavior." Journal of Marketing Research (1970): 370-376.


  1. ^ http://www.fuqua.duke.edu/faculty_research/faculty_directory/bettman/
  2. ^ https://www.acrwebsite.org/web/core-activities/acr-fellow-awardees.aspx
  3. ^ https://www.ama.org/AboutAMA/Pages/Inaugural-AMA-Fellows.aspx
  4. ^ Earl, Peter E., and Simon Kemp, eds. The Elgar companion to consumer research and economic psychology. Edward Elgar Publishing, 2002.

External links[edit]