Nigerian Bottling Company
Nigerian Bottling Company is a beverage firm that is the franchise bottler of Coca-Cola in Nigeria. The firm has also owned the Nigerian franchise to market Fanta, Sprite, Schweppes, Ginger Ale, Limca, Krest, Parle Soda and Five Alive.[1] The firm was founded by the Leventis family in 1951 and his now part of Coca-Cola Hellenic Bottling Company.
Nigerian Bottling Company also known has NBC, started production in 1953 at the basement facilities of the mainland Hotel, owned by Leventis Group producing Coke licensed from Coca Cola Company. In 1960, NBC introduced Fanta orange drink into the market and later Sprite lemon drink.[2] The firm became a public company in 1972
Marketing and distribution
NBC has eleven bottling facilities in Nigeria[3] which provide supplies to various depots for onward distribution to wholesalers or dealers. Over the years, NBC has established or acquired factories producing raw materials in its supply chain. It established a maize farm at Agenebode, Edo State to produce fructose syrup, acquired interest in Crown cork facilities in Ijebu Ode and a glass making factory in Delta State.
NBC produces more SKU's than its primary competitor, Seven-Up, it markets Coke, Coke zero, Fanta orange, Fanta apple, Eva water etc.[2]
References
- ^ "GLOBAL COMPACT ANNUAL COMMUNICATION ON PROGRESS" (PDF). March 2009.
- ^ a b Osagie, Crusoe (November 10, 2015). "Of NBC and Sustainable Development". Thisday (Lagos).
- ^ "Plant profiles". ng.coca-colahellenic.com. Retrieved 2018-10-11.