Enyce
![[icon]](/wiki/File:Wiki_letter_w_cropped.svg){kind=small} | This section needs expansion. You can help by adding to it. (March 2020) |
| Industry | clothing fashion |
|---|---|
| Founded | 1996 |
| Founder | Evan Davis Lando Felix Tony Shellman |
| Headquarters | New York City |
Key people | Sean Diddy Combs |
Enyce ([en-ee-che])[1] is an American hip hop fashion label owned by Sean Diddy Combs.[2] The label was established in New York City in March 1996 by Evan Davis, Lando Felix, and Tony Shellman. The three co-founders had originally met while working for Seattle-based clothing brand International News.[3] Liz Claiborne acquired the company in February 2004 for $114 million from Sports Brands International.[4] In October 2008 Enyce was purchased by Sean Combs and the Sean John Enterprise for $20 million.
Many have mispronounced the brand name over the years. The pronunciation originates from the phonetic spelling of "NYC" (en-y-ce) but sounded out in an Italian fashion. This was because the company started under Fila, an Italian-based company. Employees asked how they would pronounce the word replied "en-ne-che", making it the "correct" way to say the brand.
Clothing lines
- Enyce
- Lady Houy
References
- ^ ENYCE Clothing Company - Official Website Archived 2007-07-11 at the Wayback Machine
- ^ Liz Claiborne Inc Archived 2006-10-25 at the Wayback Machine
- ^ Enyce Clothing Information: Mens Enyce Clothing, Lady Enyce Clothing, and Enyce Retailers
- ^ Liz Claiborne acquires urban sportswear brand Enyce - Newsbytes - Brief Article | Black Enterprise | Find Articles at BNET.com
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