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KOBO

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Punjabi Radio USA
File:Punjabi Radio USA LOGO.png
Broadcast areaSutter County, Yuba County
Frequency1450 kHz
BrandingPunjabi Radio USA
Programming
FormatPunjabi language
Ownership
Owner
  • Punjabi American Media, LLC
  • (Punjabi American Media, LLC)
KIID KLHC KWRU
History
First air date
February 8, 1954
Former call signs
KMYC (1941-1952)
KAGR (1954-1966)
KZIN (1966-1969)
Technical information
Facility ID17408
ClassC
ERP160 watts Day
500 watts Night
Transmitter coordinates
39°6′22″N 121°39′19″W / 39.10611°N 121.65528°W / 39.10611; -121.65528
Links
WebcastListen Now
Websitewww.punjabiradiousa.com

Punjabi Radio USA (1450 AM) is a Multicultural radio station. Licensed to Yuba City, California, United States. KOBO 1450 AM is simulcast with KIID 1470 AM and KWRU 1300 AM.

The station was sold by Tom Huth (Huth Broadcasting) to Punjabi American Media LLC, which had an agreement with the seller to provide programs under the banner of Punjabi Radio USA. Sale-related documents filed in May 2015 with the Federal Communications Commission (FCC), show a "time brokerage agreement" enabled Punjabi American to program the station, while waiting for the FCC to approve transferring the license for KOBO from Huth to the buyers. The sale was consummated on October 13, 2015.

The Punjabi American community in Sutter County is one of the largest outside the state of Punjab, India. It is most concentrated in South Yuba City where 20.2% of residents are South Asian, predominantly Punjabi, followed by Live Oak (7.8%), Tierra Buena (7.8%), and Yuba City (6.4%).Punjabi Americans are among California's most successful farmers. Immigrants from India's Punjab region have adopted new methods while preserving—and sharing—the customs and culture of their ancestral homeland.

In 2013 Kash Gill and 2017 Preet Didbal were named the first Sikh/Punjabi American Mayors of Yuba City.

Format history

Sports

  • 2005-2012 River Valley High School Football
  • 1986-1989 Oakland Athletics Baseball
  • 1986-1989 San Francisco 49ers Football
  • 1986-1989 California Golden Bears Football