List of Coca-Cola slogans

Since its inception in 1886, Coca-Cola has been notable for its advertising slogans.^[1]^[2]

Slogans, 1886–2016 in the United States of America (usually including Canada, the United Kingdom and Ireland)

1886 - Drink Coca-Cola and enjoy it.
1905 - Coca-Cola revives and sustains.
1906 - The great national temperance beverage.
1908 - Good til the last drop.
1910 - Whenever you see an Arrow think of Coca-Cola^[3]
1917 - Three million a day.
1922 - Thirst knows no season.
1923 - Enjoy life.
1924 - Refresh yourself.
1925 - Six million a day.
1926 - It had to be good to get where it is.
1927 - Pure as Sunlight.
1927 - Around the corner from anywhere.
1928 - Coca-Cola ... pure drink of natural flavors.
1929 - The pause that refreshes.
1932 - Ice-cold sunshine.
1937 - America's favorite moment.
1938 - The best friend thirst ever had.
1938 - Thirst asks nothing more.
1939 - Coca-Cola goes along.
1939 - Coca-Cola has the taste thirst goes for.
1939 - Whoever you are, Whatever you do, think of good ice cold Coca-Cola.
1941 - Coca-Cola is Coke!
1942 - The only thing like Coca-Cola is Coca-Cola itself.
1944 - How about a Coke?
1945 - Coke means Coca-Cola.
1945 - Passport to refreshment.
1947 - Coke knows no season.
1948 - Where there's Coke there's an ice cold.
1949 - Coca-Cola ... along the highway to anywhere.
1952 - What you want is a Coke.
1954 - For people on the go.
1956 - Coca-Cola ... makes good things taste better.
1957 - The sign of good taste.
1958 - The cold, crisp taste of Coke.
1959 - Coca-Cola refreshes you best.
1963 - Things go better with Coke.
1969 - It's the real thing.
1975 - Look up, America.
1976 - Coke adds life.
1979 - Have a Coke and a smile (see also Hey Kid, Catch!)
1980 - Coke is it!
1982 - the launch of DietCoke in the US.
1983 - the launch of DietCoke in the UK.
1985 - America's real choice.
1986 - Red, white & you. (for Coca-Cola Classic)
1986 - Catch the wave. (for New Coke)
1987 - Can't beat the feeling!.
1990 - Can't Beat The Real Thing.
1993 - Always Coca-Cola. (brought back in the UK, Ireland and Iceland 2018^[4])
1995 - Always and Only Coca-Cola (test marketed, secondary radio jingle).
1998 - Born to be red. (US)
1998 - Coca-Cola always the real thing! (UK)
1999 - Enjoy. (also used in the UK)
2001 - Life tastes good. (also used in the UK)
2003 - Real. (also used in the UK)
2005 - Make It Real. (also used in the UK) and the launch of CokeZero in the US.
2006 - the Coke side of life (also used in the UK) and the launch of CokeZero in the UK.
2009-2015 - Open Happiness
2016 - Taste the Feeling, and CokeZero renamed CokeZeroSugar.
2018 - new look of the DietCoke and words get smaller with Coke and CokeZeroSugar.
Jun 2018 - another new look of the DietCoke.
Nov 2018 - new look of CokeZeroSugar and Coke.

Australia/New Zealand

1961 - "Be refreshed"
1964 - "Things go better with Coke"
1972 - "It's the real thing"
1977 - "Coke adds life"
1980 - "Smile"
1982 - "Coke is it!"
1989 - "You Can't Beat the Feeling"
1993 - "Always Coca-Cola"
2000 - "Enjoy"
2001 - "Life tastes good"
2004 - "Real"
2005 - "As it should be"
2007 - "The Coke side of life"
2008 - "Real taste. Uplifting refreshment"
2010 - "Open Happiness"
2011 - "Share A Coke"
2013 - "Real Taste. Uplifting Refreshment"
2016 - "Taste The Feeling"

Spain

1929 - La pausa que refresca (The Pause That Refreshes)
1959 - Coca-Cola refresca mejor (Coca-Cola Refreshes You Best)
1963 - Todo va mejor con Coca-Cola (Things Go Better With Coke)
1970 - La chispa de la vida (It's The Real Thing)
1976 - Coca-Cola da más vida (Coke Adds Life)
1982 - Coca-Cola es asi (Coke Is It)
1987 - Sensación de vivir (You Can't Beat the Feeling)
1993 - Siempre Coca-Cola (Always Coca-Cola)
2000 - Vívela (Live It)
2001 - La vida sabe bien (Life Tastes Good)
2003 - Coca-Cola, de verdad (Coca-Cola, Truly)
2006 - El lado Coca-Cola de la vida (The Coke Side of Life)
2008 - Desde 1886 repartiendo felicidad (Spreading Happiness since 1886)
2008 - El lado Coca-Cola de la vida (The Coca-Cola Side of Life)
2009 - Destapa la felicidad (Open Happiness)
2016 - Siente El Sabor (Taste The Feeling)

Hungary

1989 - "Csúcs ez az érzés" ("You Can't Beat the Feeling")
1993 - "Mindig Coca-Cola" ("Always Coca-Cola")
2000 - "Coca‑Cola. Érezd" ("Coca-Cola. Enjoy")
2001 - "Élni jó" ("Living is good")
2006 - "Az élet Coke oldalán" ("Life on the Coke side")
2009 - "Nyiss a Boldogságra" ("Open Happiness")
2016 - "Kóstold meg az érzést" ("Taste the Feeling")

India

"Always the Real Thing!"
"ठंडा मतलब Coca-Cola!" (Thanda matalaba Coca-Cola!) ("Cold means Coca-Cola!")^[5]
"पीओ सर उठा के " (Pī'ō sar uṭhā kē) ("Drink with pride")
"जो चाहो हो जाये, कोका-कोला enjoy!" (Jo Chaho ho jaye, Coca-Cola enjoy!) ("Whatever you wish will come true, enjoy Coca-Cola!")
"Open Happines"
Coke khule toh baat chale
"Taste The Feeling"
"Har Rishta Bola, Mere Naam Ki Coca-Cola"
"Say it with Coke"

Indonesia / Malaysia

1970 - "Minumlah Coca-Cola" (Drink Coca-Cola)
1982 - "Coca-Cola Tentu!" (Coke is it!)
1993 - "Always Coca-Cola"
2000 - "Semangat Coca-Cola" (Coca-Cola Enjoy)
2002 - "Segarkan Harimu" (Refresh Your Day)
2003 - "Segarnya Mantap" (Feel Refreshed)
2006 - "Hidup ala Coca-Cola" (Live on The Coke Side of Life)
2008 - "Brrr... Hidup ala Coca-Cola" (Brrr... Live on The Coke Side of Life)
2008 - "Coca-Cola Zero no sugar" (Great Taste, Zero Sugar)
2009, 2017 - "Buka Coca-Cola, Buka Semangat Baru" (Open Coca-Cola, Open Happiness)
2009, 2017 - "Buka Semangat Baru" (Open Happiness)
2011 - "Segarkan Semangatmu" (Refresh Your Spirit)
2013 - 2017 "Buka Semangat" (Open Happiness)
2015 - "Nikmati Coca-Cola Bersama" (Share A Coke)
2015 - "Nikmati Segarnya Coca-Cola Bersama" (Share A Coke)
2016 - "Rasakan Momennya" (Feel The Moment)
2017 - "Coca-Cola Brrr... Rasakan Momennya" (Coca-Cola Brrr... Feel The Moment)
2017 - Buka Momennya ("Taste The Feeling" or "Open The Moment")
2017 - Rasai Semangatnya

Israel

2007 - לאהוב את החיים / Le'ehov et ha-chayim (Love the Life)^[6]
2016 - טעם החיים / Ta'am ha-chayim (The Taste of Life)^[6]

Italy

1982 - Coca-Cola di più (Coke is it)
1987 - Sensazione unica (You can't beat the feeling)
1993 - Sempre Coca-Cola (Always Coca-Cola)
1999 - Enjoy
2001 - Life tastes good
2006 - Taste the coke side of life
2007 - Make every drop count
2008 - Vivi il lato Coca Cola della vita (Long live the Coca-Cola side of life)
2009 - Stappa la felicità (Open Happiness)
2009 - Vivi la musica e accendi l'estate (Experience music and light up the summer)
2010 - Buon appetito con Coca-Cola (Enjoy your meal with Coca-Cola)
2011 - Open Happiness
2013 - Stappa la felicità (Open Happiness)
2016 - Taste The Feeling

Japan

1962 - スカッとさわやかコカ・コーラ (Roma-ji:Sukattosawayaka koka kōra) (Sparkling and refreshing Coca-Cola)
1976 - Come on in. (Drink) Coke.
1980 - Yes Coke Yes
1985 - Coke is it.
1987 - I feel Coke.
1991 - さわやかになるひととき。(Roma-ji:Sawayaka ni naru hitotoki) (A moment that refreshes)
1993 - Always Coca-Cola
2000 - Enjoy
2001 - No Reason
2004 - Special Magic
2007 - The Coke Side of Life
2010 - Open Happiness
2012 - Refreshing & Uplifting
2016 - Taste The Feeling

Pakistan

"Coca Cola Hi to hay jo sab ko khooshiyan dai" ("Only Coca Cola makes everyone happy")
"Khulein Khushian" ("Open Happiness")
"Kha Le Pee Le Jee Le" ("eat drink live")
"Aao mil kar khayen" ("Eat together")
"Piyo Zara Jhoom K" ("Drink in Excitement")
"Maza Har Lamhe Ka" ("Fun of every Moment")
"Zaalima Coca-Cola Pila Dey" ("O Tyrant! Feed me Coca-Cola")
2017 - Tadını Çıkar (Taste The Feeling)

Philippines

1912 - Drink Coca Cola
1923 - Enjoy Life
1954 - Ice Cold Coca Cola
1971 - I'd Like To Buy The World A Coke
1977 - Coke Adds Life
1983 - Coke Is It!
1989 - Can't Beat The Feeling
1991 - Coca Cola Is It!
1993 - Always Coca-Cola
2000 - Enjoy Coca Cola
2004 - Coke Ko To!
2005 - Kasama Ka Coke!
2007 - Buhay Coke Buksan Mo!
2008 - Coca-Cola Zero no sugar - "Great Taste, Zero Sugar"
2009 - Mag Smile Sa Buhay, Mag Coke Araw Araw!
2010 - Open Happiness
2011 - Coke Mismo!
2012 - 100 Taon Na Saya Sa Coke!
2013 - Sino Napasaya Mo Today?
December 2013 - Coke With Names! (Christmas)
2014 - Breaktime is Coca-Cola Time
2014 - Share A Coke Sa Saya
2015 - Mag Coke Timeout Na!
2015 - Ngayong Pasko, Anong Wish Mong Moment? (Christmas)
2016 - Taste The Feeling

Poland

1971 - "Coca-Cola orzeźwia". ("Coca-Cola refreshes")
1982 - "Coca-Cola to jest to!" - Agnieszka Osiecka (literary: "Coca-Cola - this is it!")^[7]
1993 - "Zawsze Coca-Cola" ("Always Coca-Cola")
2000 - "Coca-Cola: co za radość" ("Coca-Cola: such a joy") - created by professor Jerzy Bralczyk, authority in linguistics.^[7]
2007 - "Witaj po radosnej stronie życia" ("Welcome to the Coke side of life")
2011 - 2017 "Otwórz Szczęście" ("Open Happiness")
2017 - "Spróbuj" (Taste The Feeling)

Russia

1993 - "Всегда Coca-Cola" (Vsegda Coca Cola) ("Always Coca-Cola")
2010 - "Coca-Cola идет в дом!" (Coca Cola idet v dom!) ("Coca-Cola is going to the house!")
2011 - 2017 "Открой Счастье" (Otkroy Schast'ye)("Open Happiness")
"Вливайся!" (Vlivaisya)
2017 - "Попробуй. Почувствуй!" (Taste The Feeling)

Czech Republic

198x - Coca-Cola.To je ono! ("This is it!")
1990 - Coca-Cola je to pravé! ("The Real Thing!")
1994 - Vždy Coca-Cola ("Always Coca-Cola")
1994 - Special - Všechny jsou teď Jo-Jo ("All of them are Yo-yo")
1995 - Coca-Cola Light - Osvěžení, jaké jste ještě nezažili! ("Refreshment you have yet to experience!")
1996 - Special - Celosvětový Olympijský partner ("World partner of the Olympics")
1996 - Coca-Cola Cherry - Žij jinak! ("Live differently!")
1996 - Christmas - Coca-Cola, to pravé Vánoční osvěžení ("Coca-Cola, the real Christmas refreshment")
1997 - Special - Coca-Cola je k jídlu to pravé ("Coca-Cola Is Good With Food")
1997 - Překvapení pod každým víčkem "(Surprise under every cap")
1997 - Christmas - To pravé Vánoční osvěžení! ("The real Christmas refreshment")
1998 - Žízeň uhasí, mysl osvěží ("Quenches thirst, refreshes mind")
1998 - Coca-Cola Light - Už pro ten pocit ("Just for the feeling")
1999 - Special - Osvěž se a vyhraj! ("Refresh yourself and win!")
200x - Coca-Cola Zero - Pravá chuť. Zero cukr. ("Real taste. Zero sugar")
2000 - 2002 - Vychutnejte si! ("Enjoy!")
2001 - Christmas - Vychutnejte si to pravé Vánoční osvěžení ("Enjoy the real Christmas refreshment")
2002 - Chuť, kterou miluje celý svět ("A taste the whole world loves")
2002 - 2003 - Special - Osvěž se na Ex! ("Refresh yourself in one shot")
2003 - Chihuahua! Spolu na jedné vlně! ("Chihuahua! Together on one wave!")
2003 - Christmas - To pravé Vánoční osvěžení ("The real Christmas refreshment")
2004 - Vždy osvěží ("Always Refreshes")
2006 - Ber život s radostí ("Enjoy life with happiness")
2006 - Coca-Cola Light - Neodolatelná chuť ("Irresistible taste")
2007 - Christmas - Podělte se o kouzlo Vánoc ("Pass On The Christmas Spirit")
2008 - Christmas - Vánoce s chutí ("Christmas with taste")
2009 - Radost otevřít ("Open joy")
2012 - Coca-Cola Zero - Pravá chuť. Nula cukru. Je to možné? ("Real taste. Zero sugar. Possible?")
2016 - Taste the Feeling

References

^ The Coca-Cola Company. "Coke Lore". Retrieved 2006-11-30.
^ "Coca Cola slogans over the years". 2009-07-13.
^ Advertisement for Coca-Cola in Good Housekeeping magazine, August 1910, p. 5 http://library.brown.edu/pdfs/1237389949203125.pdf
^ https://twitter.com/CocaCola_GB/status/1067453940189601792
^ Naeem Mohaiemen. "Thanda Matlab Coca-Cola". Archived from the original on 2006-03-19. Retrieved 2006-12-19.
^ ^a ^b "החברה המרכזית בקמפיין פרסומות למותג קוקה קולה 'טעם החיים' | מזבלה". בלוג המזבלה (in Hebrew). 2016-03-20. Retrieved 2018-03-15.
^ ^a ^b "Historia reklamy Coca-Cola".

External links

[Coke_web_site-1] The Coca-Cola Company. "Coke Lore". Retrieved 2006-11-30.

[2] "Coca Cola slogans over the years". 2009-07-13.

[3] Advertisement for Coca-Cola in Good Housekeeping magazine, August 1910, p. 5 http://library.brown.edu/pdfs/1237389949203125.pdf

[4] ttps://twitter.com/CocaCola_GB/status/1067453940189601792

[The_Subcontinental-5] Naeem Mohaiemen. "Thanda Matlab Coca-Cola". Archived from the original on 2006-03-19. Retrieved 2006-12-19.

[:0-6] "החברה המרכזית בקמפיין פרסומות למותג קוקה קולה 'טעם החיים' | מזבלה". בלוג המזבלה (in Hebrew). 2016-03-20. Retrieved 2018-03-15.

[cocacola.com.pl-7] "Historia reklamy Coca-Cola".

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