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Sloane Citron

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Sloane Citron
Sloane Citron in 2018
Born (1956-02-20) February 20, 1956 (age 68)
NationalityAmerican
EducationPhillips Academy
Alma materClaremont McKenna College[1]
Stanford Business School[1]
OccupationPublisher
Years active30+ years
Websitepunchmagazine.com

Sloane Citron (born 1956) is an American publisher based in Menlo Park, California.

Beginnings

Citron has loved magazines and magazine publishing since he was a youth.[1] In second grade, he started his first publication entitled The Second Grade News,[2] and in junior high school, he subscribed to Folio, a trade publication about the magazine business.[1] "I must have been the youngest subscriber," he remembers.[1] He attended Phillips Academy in Andover, Massachusetts, and was friends with Gary Lee, future director Peter Sellars, and acted in a performance with future television star Dana Delany.[3] While there, he founded a humor magazine entitled Muse, a secondary school equivalent to the Harvard Lampoon; he graduated in 1974.[3] He studied at Claremont McKenna and was heavily involved in journalism, and received an internship at Los Angeles magazine where he developed a strong appreciation for regional magazines.[1] He graduated from Stanford Business School.[4]

Career

In the 1980s, Citron was general manager of Miami magazine and South Florida Home & Garden. In 1985, he founded Westar Media in Redwood City, California.[5] His first magazine Peninsula was an upscale monthly similar in format to New York Magazine[6] which focused on the San Francisco suburbs in San Mateo and Santa Clara counties. He founded other magazines including Northern California Home & Garden and Southern California Home & Garden; the firm owned six magazines at one point.[7] In the 1990s, he launched 18 Media with journalist and business partner Elsie Floriani.[8][9]

Citron veered from the standard subscription model of magazine publishing, and pioneered what might be termed the "saturation delivery" model.[2][10] He explained:

Instead of being subscriptions, we went to all the main areas of affluence, and they had to be entire areas ... The idea was to create a really beautiful magazine, better than you could do if it were paid, make it as great and strong as possible, and then give it away to all these people, put it on their doorstep every month or mail it to them. The cost for starting this company was a fraction of my first one and we were profitable after eight months, because the advertisers loved it, because we were going to every home they wanted to go to.

— Sloane Citron September 2019[4]

Glossy high production magazines were sent free to every home in the highly affluent cities and towns of Silicon Valley.[11][12][13][14][15][16] The new format meant that he could virtually eliminate the entire subscription department, and avoid the fuss of renewals and insert cards.[4] His magazines Click Weekly and CAFE covered the lifestyles of people in Silicon Valley's high-tech industry.[17][18][19][20][21][22][23] In 2018, he launched Punch magazine, a publication that showcases new ideas and culture from the San Francisco peninsula.[4][1] While reading a Wikipedia article on defunct British magazines, he came upon the title 'Punch',[4] and chose that after considering more than a thousand different possible titles, to convey a sense of being both modern and hip.[1]

Sloane Citron is a self-described “serial magazine creator” who has launched many, many titles throughout his career ... Sloane is a man who loves magazines ... His passion for magazines goes back to his childhood when he created his very first title, mimeographed for him by his teacher, when he was only eight years old.

— Samir Husni, September 2019[4]

Personal life

Citron is married with four children in a traditional Jewish family and he has coached T-ball, basketball, and soccer.[2]

References

  1. ^ a b c d e f g h Linda Hubbard Gulker, July 27, 2018, InMenlo magazine, Sloane Citron is back in the world of magazines with the launch of Punch, Retrieved May 8, 2020
  2. ^ a b c InMenlo magazine, Linda Hubbard Gulker, July 26, 2013, Publisher Sloane Citron on living and working in Menlo Park for two decades, Retrieved May 8, 2020
  3. ^ a b Sloane Citron, Gentry Magazine, Sloane Citron, Retrieved May 8, 2020
  4. ^ a b c d e f Interview with Samir Husni, Mister Magazine, h1Punch Magazine: A New Regional Title That’s Packing A “Punch” On The San Francisco Peninsula – The Mr. Magazine™ Interview With Sloane Citron, Founder & Publisher, Retrieved May 8, 2020
  5. ^ Regional Interest Magazines of the United States. Greenwood Publishing Group. Page 255. Sam G. Riley, Gary W. Selnow. 1991
  6. ^ John Gabree (February 5, 1988). "New Ms. Has a Few New Twists". Los Angeles Times. Retrieved 2012-03-21.
  7. ^ George Lazarus (October 18, 1991). "Magazine's New Home Out West". Chicago Tribune. Retrieved 2012-03-21.
  8. ^ "Jennifer Montana's launch party". San Francisco Chronicle. 2012-03-21. Retrieved 2012-03-21.
  9. ^ Moanalani Jeffrey (November 26, 2011). "The Next Bag Thing: The Fall Tiffany Leather Collection From Lambertson & Truex". San Francisco Examiner. ...Tiffany & Co. Vice-President, Tom Carroll welcomed guests along with Co-Hosts, Elsie Floriani and Stefanie Lingle of Gentry Magazine....
  10. ^ Folio Magazine. June 1, 1993. ... The idea is to saturate very affluent communities in very targeted areas, Citron says....
  11. ^ "Jessica Goldman: SF Healthy Foods Examiner". San Francisco Examiner. 2012-03-21.
  12. ^ "Tiffany Carboni: SF Motherhood Examiner". San Francisco Examiner. 2012-03-21. ... Tiffany Carboni ... she was the senior editor of California Home & Design and Gentry Magazine ...
  13. ^ Diane Sussman (Feb 15, 1995). "Gentry: rank has its linage -- The latest in a long line of Peninsula magazines weathers charges of elitism to celebrate its second anniversary". Palo Alto Online. Retrieved 2012-03-21.
  14. ^ Elsie M. Floriani (Mar 15, 1995). "Letters to the Editor". Palo Alto Online. Retrieved 2012-03-21.
  15. ^ Cassius L. Kirk Jr. (Mar 1, 1995). "Enjoying the good life (letter to the editor)". Palo Alto Online. Retrieved 2012-03-21.
  16. ^ Jane Knoerle (December 1, 2004). "Elsie Floriani puts thoughts on life between hard covers". The Almanac. Retrieved 2012-03-21.
  17. ^ MARK SIMON (August 28, 1999). "Weekly Tries To 'Click' in Silicon Valley: Newspaper venture looks to 'capture excitement' of region". San Francisco Chronicle. Retrieved 2012-03-21.
  18. ^ MARK SIMON (November 27, 1999). "CLICK ON, CLICK OFF, CLICK ON". San Francisco Chronicle. Retrieved 2012-03-21.
  19. ^ Jennifer Kavanaugh (Nov 24, 1999). "Covering Silicon Valley with a Click: Weekly newspaper morphs into glossy magazine". Palo Alto Online. Retrieved 2012-03-21.
  20. ^ Sean Howell (August 2, 2006). "Business: Gentry publishers launch magazine for a 'younger demographic'". The Almanac. Archived from the original on January 20, 2013. Retrieved 2012-03-21.
  21. ^ Sandy Brundage (August 11, 2010). "Publisher Sloane Citron to start local newspaper". The Almanac. Archived from the original on December 6, 2010. Retrieved 2012-03-21.
  22. ^ Sandy Brundage (August 25, 2010). "The WAMP goes weekly". The Almanac. Archived from the original on December 6, 2010. Retrieved 2012-03-21.
  23. ^ Editorial staff (November 24, 2010). "Menlo briefs". The Almanac. Archived from the original on January 16, 2013. Retrieved 2012-03-21.
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