Safedom
| Founded | Beijing, 2006 |
|---|---|
| Headquarters | |
Key people | Qiang (Brian) Fu (CEO)[1] |
Safedom is a Chinese condom-maker from Beijing. Since its founding in 2006[2] it has grown rapidly in China and expected to sell 1 billion condoms in China in 2012, approximately 8% of the domestic market. Four-fifths of Safedom’s customers in China are women, since its marketing emphasises female health benefits.
It claims to produce the first virus-proof condom through demonstrations it has conducted.[2]
Safedom competes with Durex and other condom-makers in Europe and elsewhere.[3]
References
- ^ Safedom Seeks Dual-listing in London and Hong Kong, Looks to Expand in Europe via Acquisitions, CEO Says, WSJ, dated 5 Jan 2012.
- ^ a b "Chinese condoms Reds in the bed A Chinese start-up with XL ambitions". The Economist. January 7, 2012. Retrieved 1 November 2018.
- ^ China's Hottest Condom Brand Faces One Big Obstacle To Going Global Archived 2012-07-08 at archive.today, by Kim Bhasin, dated 13 December 2011.