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Centraal Beheer logoThe office of Centraal Beheer in Apeldoorn
Centraal Beheer is an insurance company located in Apeldoorn, Netherlands. It became part of Achmea[1] in 2001.[2] It is usually referred to as "Apeldoorn". Its offices are known for its architecture by Herman Hertzberger. The company is noted for its external relations, with startup in particular.[3] The company is known for its advertising slogan Even Apeldoorn bellen (Let's call Apeldoorn for a moment), which is in use since 1985. Many of their TV commercials feature people causing big problems, played for comedic effect, which results in the familiar slogan. Some of these commercials have won the Gouden Loeki award for Best Commercial, in 2001, 2004 and 2006. [4][5] In 2011 Even Apeldoorn bellen was declared the most classic advertising slogan of all time by visitors of the exhibition ReclameKlassiekers. [6]
