Since its inception in 2004, Crankworx has become one of Whistler’s largest annual festivals. It has been called the Super Bowl of the sport, and is the biggest annual gathering of the mountain biking community.[1]
Festival
A central aspect of Crankworx Whistler is a series of village-wide promotional displays and activities pertaining to extreme-style mountain biking. Many events happen throughout the week including demonstrations of bicycle tricks, racing and other entertainment. There is also a collection of manufacturers' booths, and the festival serves as a cycling industry gathering. Prominent display-type advertising, for a very wide variety of products, is present throughout all events. The festival has attracted major sponsors including CLIF Bar, Dose.ca, SRAM Corporation, Redbull and various other corporate entities.
Competitions
The tour includes three series events – the Crankworx Downhill World Tour, the Crankworx Pump Track World Tour and the Dual Speed & Style World Tour. Athletes accumulate points all season long en route to the coronation in Whistler, while taking on as many events as possible in an attempt to secure the toughest titles in mountain biking, the King and Queen of the Crankworx World Tour.