Djarum
This article needs additional citations for verification. (August 2013) |
![]() | |
Company type | Private[2] |
---|---|
Industry | Tobacco industry |
Founded | 21 April 1951 |
Founder | Oei Wie Gwan |
Headquarters | Kudus, Central Java, Indonesia |
Key people | Robert Budi Hartono Michael Bambang Hartono |
Number of employees | 75,000 |
Website | www |
PT Djarum is an Indonesian kretek (clove cigarette) brand/manufacturer founded in 21 April 1951 by Oei Wie Gwan in Kudus, Central Java. The company is also involved in sporting business, owning the Djarum Badminton Club and sponsored the Indonesian top football league from 2005 to 2011. It also has non-cigarette business lines, such as in technology, banking, and beverage.
History
In 1951, Oei Wie Gwan, an ethnic Chinese businessman, bought a nearly defunct cigarette company in Kudus, Central Java known as NV Murup. The brand was called Djarum Gramofon which means 'gramophone needle' he shortened it into Djarum which only means needle. The company's first brand was 'Djarum'. The company was nearly extinct when in 1963 a huge fire destroyed the company's factory which was followed by the death of Oei Wie Gwan. Nevertheless, the new owners, Oei Wie Gwan's children Budi and Bambang Hartono, took the opportunity to rebuild the company.
The products are hand-rolled or machine-rolled kretek, both of which are popular and produced in large quantities. The classic hand-rolled kretek continues to be made by Djarum using older methods of manual rolling by laborers. Machine-rolled kretek, introduced in early 1970, are manufactured in a fully automated process.[4]
Djarum Super was launched in 1981, followed by introduction of Djarum Special in 1983.[5]
While the domestic market for kretek was large, in 1972 the company began exporting hand-rolled kretek to tobacco retailers around the world.[6] Budi and Bambang Hartono diversified the company's activities outside of cigarette manufacturing.
After the 1997 Asian financial crisis, the company became a part of a consortium which bought Bank Central Asia (BCA) from BPPN. BCA is the largest private bank in Indonesia and was formerly a part of the Salim Group. Presently the majority stake of the bank (51%) is controlled by Djarum.[7] In 2004 the Djarum Group acquired a 30-year BOT contract from the government to develop and renovate Hotel Indonesia in Jakarta under the Grand Indonesia superblock project.
The Djarum badminton club (PB Djarum) was founded in 1974 by Budi Hartono. Its players, such as Liem Swie King and Alan Budikusuma, have won numerous championships for Indonesia.
Since the Family Smoking Prevention and Tobacco Control Act in 2009 banned most flavored cigarettes in the United States, Djarum's clove products are now marketed as "filtered cigars" and are wrapped in tobacco leaf instead of black paper. The tobacco is air-cured, and they are packaged in boxes of 12 instead of 20.[8]
Cigarette products
![](http://upload.wikimedia.org/wikipedia/commons/thumb/e/e5/Djarum-blacks-kretek.jpg/220px-Djarum-blacks-kretek.jpg)
![]() | This section may contain an excessive amount of intricate detail that may interest only a particular audience.(May 2020) |
Domestic
- Clavo
- Djarum Black
- Djarum Cigarillos
- Djarum Coklat
- Djarum Istimewa
- Djarum 76
- Djarum Super
- Chief
- Mr.Brown
- Ultra Special
- Cobra King
- Senior
- Insta
- Intro
- Dos Hermanos
- Gold Seal
- L.A. Lights
- Kedai Kopi
- Kembang Djati
- Kembang Gading
- Kembang Madu
- Kembang Makmur
- Kembang Sawit
- Kembang Tanjung
- Kembang Tebu
- Kembang Turi
- Kotak Adjaib
- Rudal
- Warung Kopi
- Access Mild
- Beat Mild
- Beat Filter
- Hits Mild
- Ten Mild
- Relax Mild
- Fellas Mild
- Nuu Mild
- In Mild
- Envio Mild
- Geo Mild
- Slic Mild
- Score Mild
- Polo Mild
- Forte Original
- Glory Filter
- Divo Kretek
- Pusaka
- Ziga
- Troy
- Bull
- Viper
- VIP
- Spot Filter
- Crystal Kretek
- Mustang
- Urban Mild
- Zamrud Mild
- Premium International
- Premium One
Discontinued products
- Djarum Super Compact Size (CS)
- Djarum Super Mezzo
- VIP President
- Inspiro
- Ace Mild
- Filtra 100s
- MilDay
- Supra Djirak
- Djarum Merdeka
- The President
- Djarum 76 Twin Pack
- Djarum Black Slimz
International
- Djarum Bali Hai
- Djarum Black
- Djarum Cherry
- Djarum Menthol
- Djarum Mild
- Djarum Special
- Djarum Splash
- Djarum Super
- Djarum International
- Djarum Original
- Djarum Vanilla
- Gold Seal
- L.A. Lights
- L.A. Menthol Lights
- Djarum Spice Islands
- Djarum Classic
- Djarum Filter
- Djarum Supremo
- Djarum Safari
- Djarum Bravo
Non-cigarette business lines
- Bank Central Asia (banking company)
- Blibli (e-commerce platform)
- Delizio Caffino (instant coffee product)
- Mola TV (premium multiplatform services)
- Polytron (electronics company)
- Super Soccer (soccer internet streaming (2016-2019, from 2020 moved to Mola TV) and news platforms)
- Tiket.com (travel booking platform)
- Savoria (bottled drink manufacturer product, branded as Yuzu)
Involvement in sports
- PB Djarum (badminton club funded by Djarum Foundation)
- Sponsorship of Indonesian top league:
- 2005–2007 as Liga Djarum Indonesia
- 2008–2011 as Djarum Indonesia Super League
References
- ^ http://www.djarum.com
- ^ a b https://www.bloomberg.com/quote/7358287Z:IJ/profile
- ^ http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=31131977
- ^ http://www.djarum.co.id/index.php/en/world_of_djarum/page/6
- ^ http://www.djarum.com/brands/international-brands/djarum-special/
- ^ Kretek, Hanusz, Mark. 2003. Equinox Publishing, Singapore. Page 136
- ^ https://www.reuters.com/article/2010/12/20/indonesia-djarum-bca-idUSL3E6NK18K20101220 "Indonesia's Djarum Group buys BCA shares worth $382 mln-sources", Reuters, 20 December 2010
- ^ https://www.wsj.com/articles/SB125660066262509223