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From the Heart (TV campaign)

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From the Heart
GenreCharity
Created byITV Studios
Presented byDermot O'Leary
Country of originUnited Kingdom
Production
Production locationThe London Studios
Production companyITV Studios
Original release
NetworkITV
ReleaseFebruary 2013
Related
Text Santa

From the Heart is a campaign initiative set up in 2013 by ITV to raise awareness for organ donations. The campaign took place between 11 and 15 February 2013. ITV shows including Daybreak, This Morning and ITV News. On 24 July 2014, ITV confirmed that the telethon had been axed and would not be produced again.[1]

2013 campaign

Tonight special

On Wednesday 13 February, an evening of awareness took place on ITV. From 8pm, an hour-long episode of Tonight, presented by Jonathan Maitland aired, highlighting the need for organ donations.

Entertainment special

At 9pm, an hour-long entertainment special entitled From the Heart, presented by Dermot O'Leary aired, starring the likes of Rowan Atkinson, Hugh Laurie, Pixie Lott, Alexandra Burke and McFly.

References