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This Morning (TV programme)

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This Morning
This Morning TV Logo.png
Also known as
  • This Morning with Phillip & Holly
  • This Morning with Eamonn & Ruth
  • This Morning with Richard & Judy
Created byDiane Nelmes[1]
Presented by
Theme music composerDavid Pringle
Country of originUnited Kingdom
Original language(s)English
No. of series30
Executive producer(s)Emma Gormley
Production location(s)
Editor(s)Martin Frizell
Running time1988-?: 90 minutes (inc. adverts)
 ?-2019: 120 minutes (inc. adverts)
2020-: 150 minutes (inc. adverts)
Production company(s)
Original networkITV
Picture format
Original release3 October 1988 (1988-10-03) –
External links

This Morning is a British daytime television programme that is broadcast on ITV in the United Kingdom, presented by Phillip Schofield and Holly Willoughby, and Ruth Langsford and Eamonn Holmes. The show airs live and features news, topical items, showbiz, style and beauty, home and garden, food, health, real life and other similar features.

The series was originally presented by Richard Madeley and Judy Finnigan for more than a decade after its launch. It is currently presented alternatively by Phillip Schofield and Holly Willoughby, and Ruth Langsford and Eamonn Holmes, and has aired on ITV since 3 October 1988, making it one of the longest running daytime programmes on British television. It regularly wins at the National Television Awards and the TV Choice Awards.


In 1988, ITV decided to create a live daytime morning programme to replace the weekday morning edition of Children's ITV. Five regional ITV companies made pilot shows to bid for the national contract:

The first episode of This Morning aired at 10:40 am on 3 October 1988 and finished at 12:10 pm, live from the Granada studio inside the Albert Dock in Liverpool. An industry insider believed the idea would not work and would be pulled by Christmas 1988, but despite This Morning being launched with no publicity, its ratings quickly rose to a daily average of two million viewers.

In the first few series', the show's "experts" were weatherman Fred Talbot, agony aunt Denise Robertson, medic Dr Chris Steele, cook Susan Brookes, beauty presenter Liz Earle, hair and make-up artists Andrew and Liz Collinge, and wine expert Charles Metcalfe. The theme tune was by David Pringle, who also wrote opening music for Wheel of Fortune, Fun House and The Pyramid Game.

To end the first series, in 1989, the show was presented via satellite from Disneyland, California. Produced by Granada's Field Producer, Brian Thomas, the set was built directly in front of 'Sleeping Beauty Castle', a first for Disney. The 'special' week achieved the highest daytime viewing audiences outside of a Royal Wedding.[citation needed]

As part of the show, weather presenter Fred Talbot used a floating map of the British Isles to report the forecast.[6] A clip of Mark Roberts, a prolific streaker, running onto Talbot's weather map in 1995 is regularly shown on clip shows.[7]

In 1996, the show was moved to the London Studios on the grounds that it was difficult to get celebrity guests to travel from London to Liverpool.[8] In the summer of 2001, Madeley and Finnigan left This Morning to present their own series on Channel 4.

The show proved newsworthy on several occasions. In 2001 This Morning covered new ground by showing a gay partnership celebration live,[7] and a 2008 interview with Kerry Katona slurring her words also attracted coverage.[9]


This Morning titlecard used from 2009 to 2015

ITV relaunched This Morning in 2009 with a new set and with Holly Willoughby replacing Fern Britton as co-host, which saw ratings rise by 20%.[10]

This Morning Cook In!, an interactive cook event, began on 1 March 2010. Each week, five viewers and a celebrity guest cooked along, via Skype, with Gino D'Acampo or Phil Vickery.[11]

From 20 March 2010, This Morning increased from five to seven shows a week, with two new one-hour shows broadcast on the weekends, where Schofield and Willoughby presented pre-recorded links in between compilations of the week's programming. The weekend editions were later[when?] dropped from the schedule.[12]

The 'Hub' interactive segment was heavily featured from 2010 until 2014. Presenters included Jeff Brazier (2013–14), Jenni Falconer (2013–14), Stephen Mulhern (2011–2014) Rylan Clark (2013–14), Emma Willis (2012–2014), Coleen Nolan (2010–2012), Samanthi Jayawardena (2010–2012) and Matt Johnson (2010–2013).[13][14]

On 21 August 2013, Carol Vorderman took her first steps towards a 2014 World Record attempt by doing a solo flight to 1,000 metres high, live on This Morning. Reporter Jenni Falconer covered the occasion.[15]

On 3 October 2013, This Morning celebrated its 25th anniversary. The programme was broadcast live from its original home at Albert Dock in Liverpool with presenters Phillip Schofield, Eamonn Holmes, Holly Willoughby and Ruth Langsford being joined by original presenters Richard Madeley and Judy Finnigan. Numerous historical clips of the show were aired, including Gene Pitney's miming gaffe from 1989. Keith Lemon presented the weather from the show's famous floating weather map, while Stephen Mulhern presented various items including 'The Hub Sub' (the 'Hub' on a submarine).[16] There was speculation concerning whether Fern Britton would return for the 25th anniversary; however, it was confirmed eight days beforehand that she would not.[17]


On 27 August 2015, This Morning broadcast the remaining weeks' shows from the South Bank due to the main studio having a revamp ready for the new series on 1 September. The new series had many changes including a brand new set, theme music, titles and the new logo being painted onto the outside of the building.[18]

In February 2017, it was announced that The London Studios, where This Morning is filmed, were planned to close for large-scale redevelopment in early 2018, and that This Morning would be relocated to Television Centre during construction.[19][20]

In July 2017, at the start of the summer series, new titles were made to match Langsford and Holmes presenting the show. The titles were different from the usual design, showing a behind-the-scenes look from the doors to the studio, make-up props and room, clothing department and the art gallery with a view of the studio at fast speed with crew in the presenters' place. The show was also retitled This Morning with Eamonn and Ruth. The regular series titles used since 2015 returned on 4 September, when Willoughby and Schofield returned to the show.


From 1 to 5 October 2018, This Morning celebrated 30 years on air. During the week, it broadcast a live wedding, a brief come-back of the classic weather map from Albert Dock (presented by Alison Hammond), special opening titles, a new app, a live studio audience, a special 30 years bus (with correspondents Lisa Snowdon and Ore Oduba), as well as special games and guests.[21] On 2 October, an ITV special aired, entitled This Morning: 30 Unforgettable Years.[22]

From 6 January 2020, an extra 30 minutes was added onto the show, which sees the show start at the earlier time of 10:00am as part of a change up of the ITV Daytime schedule.[23]


This Morning is currently hosted by Phillip Schofield and Holly Willoughby, and Eamonn Holmes and Ruth Langsford. The main relief presenters consist of Rochelle Humes, Rylan Clark-Neal and Josie Gibson and Alison Hammond. Other stand-in presenters include Amanda Holden, Christine Lampard, Emily Atack, Dr Ranj Singh, Vanessa Feltz, Ben Shephard, Jenni Falconer, Matt Edmondson and Davina McCall.[24]

From October 1988 to July 2001, This Morning was presented by husband and wife Richard Madeley and Judy Finnigan. However, from 1998 onwards, they hosted only the Monday to Thursday editions, with regular guest presenters hosting on Fridays: during the tenth series Caron Keating and Ross Kelly presided, and from series 11 in 1999 Fern Britton and John Leslie were regular presenters of the Friday show. When Madeley and Finnigan departed the show in 2001, they were replaced by Coleen Nolan and Twiggy, with Fern Britton and John Leslie remaining on Fridays.[25][26] However, Nolan and Twiggy proved less popular with viewers: Twiggy was later axed, whilst Nolan presented until the end of 2001 with Leslie, and was subsequently replaced by Britton.[27]

After John Leslie was caught up in Ulrika Jonsson's rape scandal, his contract was terminated, and he was replaced by Phillip Schofield in 2002. Schofield developed an on-screen relationship with Fern Britton that was characterised by good humour and giggling.[28]

In 2006, Ruth Langsford, who had been a guest presenter since 1999, and Eamonn Holmes became main presenters.

On 26 March 2009, Fern Britton announced that she was to leave This Morning, and would be replaced by Holly Willoughby on 14 September 2009. On 17 July 2009, Britton presented her final show after 10 years.[24]

It has been confirmed, in an episode of Loose Women and This Morning, that Ruth Langsford is the longest-serving presenter of This Morning.[29]


The show usually scores around 1 million viewers a day, a high rating for the ITV daytime schedules (6am-6pm). On 3 October 2018, the show had one of its highest ratings, when 2.7 million viewers tuned in for its 30th anniversary.[30]


The 2015 exterior design of former studio coinciding with the programme's revamp.

Prior to April 2018, This Morning broadcast live from Studio 8 at The London Studios on the South Bank, which features large picture windows looking out over the River Thames.[31] Coinciding with the programme's revamp, the outside of the studio was repainted with the new This Morning logo and branding.

Since 16 April 2018, This Morning has been broadcast from Studio 3 of the newly renovated Television Centre run by BBC Studioworks, along with the rest of ITV Daytime, including Loose Women, Lorraine and Good Morning Britain.[32]

It was planned to move back to the studios in 2023, but in October 2018, ITV announced it was looking to sell the site and would continue with the current studios and offices longer term.[33]


This Morning has won the National Television Award for Best Daytime/Live Magazine Show for 17 years running, from 1998 to 2020.[34]

Year Group Award Result
1998 National Television Awards Most Popular Daytime Show Won
1999 Won
2000 Won
2001 Won
2003 TV Quick Awards Best Daytime Viewing Won
2004 Won
National Television Awards Most Popular Daytime Show Won
2010 TV Times Awards Favourite Daytime Programme Won
2011 Won
National Television Awards Best Topical Magazine Programme Won
Craft BAFTA Digital Creativity Nominated
2012 National Television Awards Most Popular Factual Programme Won
TRIC Awards Best TV Daytime Programme Won
Freesat Awards Best Live Programme Won
BAFTA Craft Awards Best Interactive Programme Nominated
2013 National Television Awards Most Popular Daytime Programme Won
TRIC Awards Best TV Daytime Programme Won
2014 National Television Awards Most Popular Daytime Programme Won
TRIC Awards Best TV Daytime Programme Won
Transgender Awards Best Daytime Programme Won
2015 National Television Awards Most Popular Daytime Programme Won
Transgender Awards Best Daytime Programme Won
2016 National Television Awards Best Live Magazine Show Won
TV Choice Awards Best Daytime Show Won
Royal Television Society Daytime Programme Nominated
Transgender Awards Best Programme Won
2017 National Television Awards Best Live Magazine Show Won
TRIC Awards Daytime Programme Won
Diversity in Media Awards TV Moment of the Year Nominated
TV Choice Awards Best Daytime Show Won
2018 National Television Awards Best Live Magazine Show Won
TRIC Awards Daytime Programme Won
TV Choice Awards Best Daytime Show Won
2019 National Television Awards Daytime Programme Won
TV Choice Awards Best Daytime Show Won
2020 National Television Awards Most Popular Live Magazine Show Won


  1. ^ Holmwood, Leigh (3 October 2008). "Diane Nelmes joins Liberty Bell" – via The Guardian.
  2. ^ "South Bank Filming Location".
  3. ^ "Television Centre Filming Location".
  4. ^ Hassell, Katherine (3 October 2013). "Funny facts about This Morning as it celebrates its 25th birthday". Daily Express. Retrieved 24 January 2014.
  5. ^ This Morning 25th Anniversary, broadcast on 3 October 2013. Richard and Judy interview.
  6. ^ Warwick, Dave. "Fred Talbot". Archived from the original on 1 December 2008. Retrieved 10 October 2008.
  7. ^ a b Richard and Judy's memorable moments BBC News, 1 July 2009
  8. ^ "Opinion: Alex Connock". Manchester Evening News. 16 July 2010. Retrieved 29 July 2011.
  9. ^ Kerry Katona's This Morning appearance was a new TV low, 22 October 2008
  10. ^ ITV tops daytime viewing figures thanks to women presenters Mirror, 2 March 2010
  11. ^ "This Morning Cook in!". Archived from the original on 12 March 2010. Retrieved 20 March 2010.
  12. ^ "This Morning to air at weekends". BBC News. 13 March 2010.
  13. ^ ITV expands cross-platform offering for This Morning Archived 7 June 2011 at the Wayback Machine New Media Age, 2 September 2010
  14. ^ "Matt's best moments; The Hub | This Morning". Archived from the original on 7 January 2014. Retrieved 24 January 2014.
  15. ^ "Daredevil Carol Vorderman begins her flying countdown in a live tv first | presscentre". 19 August 2013. Retrieved 24 January 2014.
  16. ^ "This Morning turns 25 | presscentre". 24 September 2013. Retrieved 24 January 2014.
  17. ^ "Fern Britton not involved in 'This Morning' anniversary – TV News". Digital Spy. 25 September 2013. Retrieved 24 January 2014.
  18. ^ "This Morning returns for a new series with a brand new look". ITV Press Centre.
  19. ^ "ITV to build new headquarters on the site of its famous South Bank studios".
  20. ^ Cooper, Goolistan (19 June 2017). "Which top TV stars are coming to White City after ITV deal?".
  21. ^ "This Morning: ITV show receives special Bafta on its 30th birthday". BBC News. Retrieved 14 March 2020.
  22. ^ "The Apprentice, Doctor Who and 30 years of This Morning: Our top shows to watch in October". Metro. Retrieved 14 March 2020.
  23. ^ "This Morning and Good Morning Britain to get even longer as ITV revamps morning schedule". Metro. Retrieved 14 March 2020.
  24. ^ a b Tearful Fern Britton quits This Morning sofa The Independent, 17 July 2009
  25. ^ "Twiggy and Coleen Nolan join This Morning".
  26. ^ "Twiggy to front This Morning". Digital Spy.
  27. ^ Jessica Hodgson. "ITV axes Twiggy". The Guardian.
  28. ^ "Schofield to join "This Morning"". Digital Spy.
  29. ^ "Ruth and Eamonn Celebrate 30 Years of This Morning | Loose Women".
  30. ^ "Four-screen dashboard". Broadcasters' Audience Research Board. Retrieved 20 September 2019.
  31. ^ Studio 8 Archived 4 August 2012 at The London Studios
  32. ^ "BBC TV Centre reborn as refurbished studios welcome host of shows". Evening Standard. 31 August 2017. Retrieved 18 April 2018.
  33. ^ Sweney, Mark (9 October 2018). "ITV to sell South Bank studios". the Guardian. Retrieved 9 October 2018.
  34. ^ {{

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