This Morning (TV programme)

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This Morning
This Morning TV Logo.png
Also known as
  • This Morning with Phillip & Holly (2015–)
  • This Morning with Eamonn & Ruth (2017–)
Created by Diane Nelmes[1]
Presented by Phillip Schofield
Holly Willoughby
Ruth Langsford
Eamonn Holmes
Theme music composer David Pringle
Country of origin United Kingdom
Original language(s) English
No. of series 30
No. of episodes 6,184 (as of 6 October 2017)
Executive producer(s) Emma Gormley
  • Madeline Chiari (senior)
  • Ellie Cole (senior)
  • Mattie Jameson (senior)
  • Yiljan Nevzat (senior)
  • Emma Barrow
  • Lucy Johnston
  • Oliver Julian
  • Kerry Burch (showrunner)
  • Juliet Bacon (showrunner)
  • Martin Frizell
  • Vivek Sharma (acting deputy)
Running time 120 minutes (inc. adverts)
Production company(s)
Original network ITV
Picture format
Original release 3 October 1988 (1988-10-03) – present
Related shows This Morning Summer
External links

This Morning is a British daytime television programme that is broadcast on ITV. The show airs live on weekdays from 10:30 am until 12:30 pm featuring news, topical items, showbiz, style and beauty, home and garden, food, health, real life and more similar features.

Originally presented by Richard Madeley and Judy Finnigan for more than a decade after its launch, This Morning is currently presented by Phillip Schofield and Holly Willoughby on Monday to Thursday, with Ruth Langsford and Eamonn Holmes on Fridays, and has aired on ITV since 3 October 1988, making it one of the longest running daytime programmes on British television. Numerous celebrities have made guest appearance on the show over the years.

As of 2017 the show has been sponsored by


In 1988, ITV decided to create a live daytime morning programme. Four regional ITV companies made pilot shows to bid for the national contract:

The first episode of This Morning aired at 10.40 am on 3 October 1988 and finished at 12.10 pm, live from the Granada studio inside the Albert Dock in Liverpool. An industry insider believed the idea would not work and would be pulled by Christmas 1988, but despite This Morning being launched with no publicity its ratings quickly rose to a daily average of two million viewers.

The first few series of experts were: weatherman Fred Talbot, agony aunt Denise Robertson, medic Dr Chris Steele, cook Susan Brookes, beauty presenter Liz Earle, hair and make-up artists Andrew and Liz Collinge and wine expert Charles Metcalfe. The theme tune was by David Pringle, who also wrote opening music for Wheel of Fortune, Fun House and The Pyramid Game.

To end the first season, in 1989, the show was presented via satellite from Disneyland, California. Produced by Granada's Field Producer, Brian Thomas, the set was built directly in front of 'Sleeping Beauty Castle', a first for Disney, and the show even included a 'live' interview with Mickey and Minnie Mouse. A feat never done before or since. The 'special' week achieved the highest 'daytime' viewing audiences outside of a Royal Wedding.

As part of the show, weather presenter Fred Talbot used a floating map of the British Isles to report the forecast.[3] A clip of a streaker running onto Talbot's weather map in 1995 is regularly shown on clip shows.[4] In the Summer of 2001, Madeley and Finnigan left This Morning to present their own show on Channel 4.


Former This Morning logo (2009–15)

A relaunch of This Morning took place in 2009 and subsequently, the ratings rose by 20%. Part of the relaunch included a new set and Holly Willoughby became a new co-presenter.[5]

In March 2010, This Morning announced that the show would air seven days a week, with two new one-hour shows broadcast on Saturdays and Sundays. Schofield and Willoughby presented pre-recorded links in between compilations of the past week's programming. The weekend editions were introduced on 20 March 2010, but have since been dropped from the schedule.[6]

The Hub was the interactive part of the show which heavily featured in This Morning from 2010 until 2014. Presenters included Jeff Brazier (2013–14), Jenni Falconer (2013–14), Stephen Mulhern (2011–2014) Rylan Clark (2013–14), Emma Willis (2012–2014), Coleen Nolan (2010–2012), Samanthi Jayawardena (2010–2012) and Matt Johnson (2010–2013).[7][8]

On 1 March 2010, This Morning began an interactive cooking event, named This Morning Cook In!, where each week, five viewers and a celebrity guest cook along, via Skype, with the chefs on the day of the event. Gino D'Acampo and Phil Vickery were the two chefs to present the item.[9]

The show has proven newsworthy on several occasions. This Morning covered new ground by showing a gay partnership celebration live.[4] A 2008 interview with Kerry Katona, slurring her words, also attracted coverage.[10]

On 21 August 2013, Carol Vorderman took her first steps towards a 2014 World Record attempt by doing a solo flight to 1,000 metres high, live on This Morning, reporter Jenni Falconer was there.[11]

On 3 October 2013, This Morning celebrated its 25th anniversary. The programme was broadcast live from its original home at Albert Dock in Liverpool with presenters Phillip Schofield, Eamonn Holmes, Holly Willoughby and Ruth Langsford being joined by original presenters Richard Madeley and Judy Finnigan. Numerous historical clips of the show were aired, including Gene Pitney's infamous miming gaffe from 1989. Keith Lemon presented the weather from the show's infamous floating weather map, while Stephen Mulhern presented various items including 'The Hub Sub' (The Interactive 'Hub' on a submarine).[12] There was much speculation around whether Fern Britton would return for the 25th anniversary, however it was confirmed eight days before that she would not.[13][14]


On 27 August 2015, This Morning broadcast the remaining weeks' shows from the South Bank due to the main studio having a revamp ready for the new series on Tuesday 1 September. The new series had many changes including a brand new set, theme music, titles and the new logo being painted onto the outside of the building.[15]

In February 2017 it was announced that The London Studios where This Morning is filmed are planned to close in early 2018, for large-scale redevelopment and This Morning will be relocated to Television Centre during construction.[16][17]

In July 2017 at the start of the Summer Series, new titles were made to suit Ruth Langsford and Eamon Holmes presenting the show. The titles were different with a behind-the-scenes look from the doors to the studio, make up props and room, clothing department and the art gallery with an show of the studio in fast speed with crew in presenters place. The show was also retitled This Morning with Eamonn and Ruth. The regular series titles used since 2015 returned on 4 September when Phillip and Holly returned to the show.


This Morning is currently hosted by Phillip Schofield and Holly Willoughby from Monday to Thursday, and Eamonn Holmes and Ruth Langsford on Fridays. During school holidays, Langsford and Holmes present between Monday and Friday with occasional stand in presenters on Friday mornings. Regular This Morning stand-in presenters include Amanda Holden, Christine Bleakley, Sarah Greene, Ben Shephard, Rylan Clark-Neal and Alison Hammond.

From October 1988 to July 2001, This Morning was presented by husband and wife Richard Madeley and Judy Finnigan. However, from 1998 onwards, they hosted only the Monday to Thursday editions, with regular guest presenters hosting on Fridays: during the tenth series Caron Keating and Ross Kelly presided, and from series 11 in 1999 Fern Britton and John Leslie were regular presenters of the Friday show.[18]

When Madeley and Finnigan departed the show in 2001, they were replaced by Coleen Nolan and Twiggy, with Britton and Leslie remaining on Fridays.[19][20] However, Nolan and Twiggy proved less popular with viewers,[21]

John Leslie was replaced by Phillip Schofield in 2002, developing an on-screen relationship with Fern Britton that was characterised by good humour and giggling.[22]

In March 2009, Fern Britton announced that she was to leave This Morning and was later replaced by Holly Willoughby in September 2009. On 17 July 2009, Britton presented her final show after 10 years of presenting.[23]


The new exterior design coinciding with the programme's revamp.

This Morning broadcasts live from Studio 8 at The London Studios on the South Bank which features large picture windows looking out over the River Thames.[24] Coinciding with the programme's revamp, the outside of the studio was repainted with the new This Morning logo and branding.


This Morning have won the National Television Award for Best Daytime/Live Magazine Show 7 years running 2011 to 2017[25]

Year Group Award Result
1998 National Television Awards Most Popular Daytime Show Won
1999 Won
2000 Won
2001 Won
2003 TV Quick Awards Best Daytime Viewing Won
2004 Best Daytime Viewing Won
National Television Awards Most Popular Daytime Show Won
2010 TV Times Awards Favourite Daytime Programme Won
2011 Favourite Daytime Programme Won
National Television Awards Best Topical Magazine Programme Won
Craft BAFTA Digital Creativity Nominated
2012 National Television Awards Most Popular Factual Programme Won
TRIC Awards Best TV Daytime Programme Won
Freesat Awards Best Live Programme Won
BAFTA Craft Awards Best Interactive Programme Nominated
2013 National Television Awards Most Popular Daytime Programme Won
TRIC Awards Best TV Daytime Programme Won
2014 National Television Awards Most Popular Daytime Programme Won
TRIC Awards Best TV Daytime Programme Won
Transgender Awards Best Daytime Programme Won
2015 National Television Awards Most Popular Daytime Programme Won
Transgender Awards Best Daytime Programme Won
2016 National Television Awards Best Live Magazine Show Won
TV Choice Awards Best Daytime Show Won
Royal Television Society Daytime Programme Nominated
Transgender Awards Best Programme Won
2017 National Television Awards Best Live Magazine Show Won
TRIC Awards Daytime Programme Won
Diversity in Media Awards TV Moment of the Year Nominated
TV Choice Awards Best Daytime Show Won


  1. ^ Holmwood, Leigh (3 October 2008). "Diane Nelmes joins Liberty Bell" – via The Guardian. 
  2. ^ Hassell, Katherine. "Funny facts about This Morning as it celebrates its 25th birthday | Showbiz | News | Daily Express". Retrieved 2014-01-24. 
  3. ^ Warwick, Dave. "Fred Talbot". Retrieved 2008-10-10. 
  4. ^ a b Richard and Judy's memorable moments BBC News, 1 July 2009
  5. ^ ITV tops daytime viewing figures thanks to women presenters Mirror, 2 March 2010
  6. ^ "This Morning to air at weekends". BBC News. 13 March 2010. 
  7. ^ ITV expands cross-platform offering for This Morning New Media Age, 2 September 2010
  8. ^ "Matt's best moments | #TMHub | The Hub | This Morning". Retrieved 2014-01-24. 
  9. ^ "This Morning Cook in!". Archived from the original on 12 March 2010. Retrieved 20 March 2010. 
  10. ^ Kerry Katona's This Morning appearance was a new TV low, 22 October 2008
  11. ^ "Daredevil Carol Vorderman begins her flying countdown in a live tv first | presscentre". 2013-08-19. Retrieved 2014-01-24. 
  12. ^ "This Morning turns 25 | presscentre". 2013-09-24. Retrieved 2014-01-24. 
  13. ^ "Fern Britton not involved in 'This Morning' anniversary - TV News". Digital Spy. 2013-09-25. Retrieved 2014-01-24. 
  14. ^ "'This Morning' fans - Community - Google". 2013-12-19. Retrieved 2014-01-24. 
  15. ^ "This Morning returns for a new series with a brand new look". "ITV Press Centre". 
  16. ^
  17. ^
  18. ^ "Tears aplenty as Fern Britton leaves This Morning in emotional tribute - Daily Mail Online". Mail Online. 
  19. ^ "Twiggy and Coleen Nolan join This Morning". 
  20. ^ "Twiggy to front This Morning". Digital Spy. 
  21. ^ Jessica Hodgson. "ITV axes Twiggy". the Guardian. 
  22. ^ "Schofield to join "This Morning"". Digital Spy. 
  23. ^ Tearful Fern Britton quits This Morning sofa The Independent, 17 July 2009
  24. ^ Studio 8 The London Studios
  25. ^ "This Morning". 

External links[edit]