Alba (watch)
Appearance
Alba is a sub-brand of Seiko Watch Corporation that produces a line of wristwatches. It first appeared in 1979.[1] Using Seiko's own family of movements but with modern styling designed to appeal to younger customers, Alba watches are primarily aimed at Asian markets in the hope of creating long-term loyalty to the Seiko group as these customers' purchasing power increases.[2]
References
- ^ "Company Information". ALBA-watch.com. Archived from the original on 16 May 2008. Retrieved 18 May 2008.
- ^ "Popularity of Alba watches". GMTplusnine.com. Archived from the original on 14 May 2008. Retrieved 18 May 2008.