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Insta360

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Insta360
Native name
影石创新科技股份有限公司
Company typePrivately held company
Industry
Founded2015
FounderJK Liu
Headquarters
Shenzhen, Guangdong
,
China
Area served
Worldwide
BrandsInsta360

Arashi Vision Inc. (Chinese: 影石创新科技股份有限公司; doing business as Insta360) is a camera company headquartered in Shenzhen, Guangdong, with offices in Los Angeles and Tokyo. It makes action cameras, 360-degree cameras[1] and 180-3D cameras.

History

Insta360 CEO JK Liu (刘靖康) met his co-founders while studying computer science at Nanjing University, where Liu and his classmates created a live-streaming platform to share university events and lectures online.[2]

Their interest in broadcasting live events led them to explore 360-degree camera technology.[3] After graduating, Liu and his team moved to Shenzhen and founded Insta360 in 2015[4] to begin developing and manufacturing 360-degree cameras as they found the current market standard did not fulfill their needs. Since then, Insta360 has also opened offices in Los Angeles and Tokyo, and it hosts 500 employees globally as of 2020. In 2019, the Insta360 ONE X became the best-selling 360-degree camera in the world, according to Fast Company.[5][6]

Products

Insta360 ONE R

Launched in January 2020, Insta360 ONE R is the world’s first action cam with interchangeable lenses. A unique three-part design lets it transform from a 360-degree camera to a premium wide angle shooter co-engineered with Leica. Lenses available include: The Dual-Lens 360 Mod, The 4K Wide Angle Mod and the 1-Inch Wide Angle Mod, co-engineered with Leica.

Insta360 GO

Insta360 GO is the world's smallest stabilized camera. Weighing in at twenty grams, it's known as the "Twenty-Gram Steady Cam". A thumb-sized, 180°, splash-proof camera that can capture 15, 30 or 60 seconds of video. With its April 2020 update, GO can now capture up to 5 minutes of video in its "FPV Mode", designed for FPV drones.

Insta360 Titan

Insta360 Titan brings VR production to a cinematic standard. A unibody VR camera with Micro Four Thirds sensors for each of its eight lenses, Titan is the first of its kind. Providing full 360-degree coverage, Titan’s best-in-class sensors maximize image quality, dynamic range, low-light performance and color depth, raising the bar for high-end VR capture.

Insta360 Pro 2

As an evolution of the Insta360 Pro, the Pro 2 is the next step in VR cameras designed for professional photographers and filmmakers. Launched in August 2018, the Pro 2 shoots in 8K 3D VR to capture "lifelike experiences".

Insta360 ONE X

Launched in October 2018, the Insta360 ONE X is a new kind of action camera. It shoots in 5.7K and has "gimbal-like" stabilization dubbed "FlowState". It can be mounted and used standalone, and it is also compatible with iPhone and Android. The One X runs on an Ambarella H22 SoC.

Insta360 EVO

Launched in March 2019, EVO is a foldable camera that captures both 180 3D and 360 2D. When closed, the two cameras are pointing in opposite directions to catch entire photo or video spheres. When open, the dual cameras point in the same direction to take photos and videos with a 180-degree half sphere perspective.

Insta360 ONE

Launched in August 2017, the Insta360 ONE is a 4K 360-degree camera.[7] It can be used as a standalone action camera[8] or as a mobile attachment for live-streaming from a smartphone.[9] The One runs on an Ambarella A9 SoC.[10]

Insta360 Pro

Announced at Consumer Electronics Show 2017,[11] the Insta360 Pro is an 8K 360-degree camera designed for professional filmmakers and photographers.[12]

Insta360 Nano S

The Insta360 Nano S turns any compatible iPhone into a 360-degree video camera. It is plugged into the iPhone's Lightning port then it records every angle of the surroundings at once and is used to create VR content for live streams and video chats.

Insta360 Nano

Released in July 2016, the Insta360 Nano is a 360-degree camera that plugs into the Lightning port of an iPhone.[13]

Insta360 Air

Released in March 2017, the Insta360 Air is a 360-degree camera that plugs into the charging port of Android phones.[14] This model has been discontinued.

Google Street View

In October 2017, Google certified the Insta360 Pro as "Street View auto ready," meaning that it can be used to capture 360-degree photos while mounted on a moving vehicle. These photos can be submitted to Google's Street View platform.[15]

Leica Partnership

In January 2020, Insta360 announced a strategic partnership with German camera maker Leica Camera AG focused on "bringing true innovation and state-of-the-art imaging quality to the action camera and 360-degree camera spaces." The Insta360 ONE R 1-Inch Edition was co-engineered by Leica. [16]

References

  1. ^ 徐昕琦."南大'标准哥'刘靖康用代码告诉你大学应该怎样过",凤凰网，19 December 2013. Retrieved on 06 March 2017. [verification needed]
  2. ^ 徐昕琦."南大'标准哥'刘靖康用代码告诉你大学应该怎样过",凤凰网，19 December 2013. Retrieved on 06 March 2017.
  3. ^ 爱搞机."可以让你从不同角度看世界的神器——Insta360 Nano全景相机"爱搞机 09 September 2016. Retrieved on 06 March 2017.
  4. ^ https://www.insta360.com/about
  5. ^ 酷锋科技. "专访Insta360联合创始人陈金尧：90后创业团队获数亿元融资，还得从全景相机说起" 微众圈25 May 2016. Retrieved on 06 March 2017.
  6. ^ Fast Company. "The 10 most innovative consumer electronics companies in 2020" Fast Company10 March 2020. Retrieved on July 23 2020.
  7. ^ O'Kane, Sean ."Insta360 One is a 360-degree camera with a really clever trick up its sleeve", The Verge. 28 August 2017. Retrieved on 18 September 2017.
  8. ^ Jackson, Daniel. "Insta360 ONE for iPhone takes photos and videos to a new level of immersion" , Daily Mirror. 08 September 2017. Retrieved on 18 September 2017.
  9. ^ Morrison, Geoffrey. "Insta360 One 360 Camera Preview: 4K Video, Bullet Time, And More" , Forbes. 03 September 2017. Retrieved on 18 September 2017.
  10. ^ "How to unpack(carve) files from a camera firmware .bin file?". Reverse Engineering Stack Exchange. Retrieved 2018-11-05.
  11. ^ Takahashi, Dean. "Insta360 Pro is an 8K 360-degree virtual reality camera", VentureBeat 05 January 2017. Retrieved on 06 March 2017.
  12. ^ Lai, Richard."Insta360's 'affordable' 8K VR camera is up for pre-orders", Engadget 21 April 2017. Retrieved on 13 July 2017.
  13. ^ Miles, Stuart. "Insta360 Nano review: The 360-degree camera for iPhone" , Pocket-lint 05 September 2016. Retrieved on 06 March 2017.
  14. ^ Etherington, Darrell. "Insta360 Air looks to bring affordable 360 video to Android phones",TechCrunch 28 November 2016. Retrieved on 06 March 2017.
  15. ^ Bach, Natasha. "Now You Can Get Your Own Images on Google Street View", "Fortune" 03 October 2017. Retrieved on 18 October 2017.
  16. ^ Leica AG. "STRATEGIC PARTNERSHIP BY LEICA AND INSTA360", "Leica AG" 07 January 2020. Retrieved on 23 July 2020.
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