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Conductor (company)

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Conductor
Company typePrivate
IndustryDigital marketing
HeadquartersNew York City, New York
Websiteconductor.com

Conductor was founded in 2006 as a marketing services company, and launched its SaaS (Software as a Service) platform, Conductor Searchlight, in 2010.[1][2] The company’s primary product is Conductor Searchlight, a cloud-based SEO & Content Marketing platform.[3][4] Conductor also provides recommended actions for optimizing digital marketing metrics and increasing revenue.[citation needed]

On March 6, 2018, it was announced that WeWork would acquire Conductor.[5][6][7][8] On December 12, 2019, it was announced that Conductor was spinning off from WeWork to form an independent employee-owned company, turning its 250+ current employees into co-founders.[9][10][11]

Insight Stream

In 2016, Conductor introduced Insight Stream, a technology that aggregates multiple marketing technologies such as Deepcrawl, Dragon Metrics, and Google Search Console into one stream.[12] It has since become a foundational part of Conductor’s software platform.[citation needed]

The Conductor Foundation

Conductor’s charitable arm, the Conductor Foundation, offers free access to the company’s technology and support in the form of a yearly grant to mission-based organizations, with the goal of helping them improve their digital marketing activities.[13][14] Past and present beneficiaries include the 9/11 Memorial, March of Dimes, Teach for America, and the World Wildlife Foundation.[citation needed]

History

Conductor was founded by Jeremy Duboys and Seth Besmertnik in New York City in 2006.[15][16] In 2012 the company ranked at number thirty-eight on the Inc. 500 list of US companies ranked by highest growth percentage, and received $20 million in financing.[17][18] Conductor has been ranked as a best place to work (small/medium-sized category) in the state of New York by the Crain organization for 8 years running. The company added an office in San Francisco in 2014.[19] In February 2015 Conductor raised $27 million in Series D round funding.[20] The CEO of the company is Seth Besmertnik.[21]

In March 2018, WeWork announced it would be acquiring Conductor. [22][23]

On December 12, 2019, it was announced that Conductor was spinning off from WeWork to form an independent employee-owned company.[9][10][11]

References

  1. ^ Conductor Proves Web Presence Management Is A Real Thing
  2. ^ Content & SEO technology with proven workflows that guide you to revenue
  3. ^ Playing to Win: How Gamification Helped Boost This Company's Sales
  4. ^ Conductor Platform Website
  5. ^ "WeWork acquires SEO and marketing company Conductor – TechCrunch". beta.techcrunch.com. Retrieved 2018-03-08.
  6. ^ WeWork. "WeWork + Conductor". WeWork. Retrieved 2018-03-08.
  7. ^ "WeWork acquires SEO and marketing company Conductor – TechCrunch". beta.techcrunch.com. Retrieved 2018-03-08.
  8. ^ "Mr SEO". Monday, 4 November 2019
  9. ^ a b "Bloomberg - Are you a robot?". www.bloomberg.com. Retrieved 2019-12-13. {{cite web}}: Cite uses generic title (help)
  10. ^ a b "WeWork sells Conductor back to co-founder Seth Besmertnik". CNBC. 2019-12-12. Retrieved 2019-12-13.
  11. ^ a b "Conductor execs buy their company back from WeWork". TechCrunch. Retrieved 2019-12-13.
  12. ^ Conductor adds Insight Stream to its Searchlight platform
  13. ^ The Conductor Foundation Homepage
  14. ^ The Conductor Foundation Now Accepting Applicants for 2013 SEO Grant
  15. ^ Conductor provides search engine optimization measurement and optimization tools.
  16. ^ Best Places to Work 2013
  17. ^ Conductor provides search engine optimization measurement and optimization tools.
  18. ^ Some say the SEO industry is dying – Conductor bags $20m to try and “transform it”
  19. ^ These guys are betting you can still get noticed online without ads
  20. ^ Conductor Proves Web Presence Management Is A Real Thing
  21. ^ Conductor Says It Wants To “End” Ads And Turn “Web Presence Management” Into A Real Thing
  22. ^ "WeWork acquires SEO and marketing company Conductor – TechCrunch". beta.techcrunch.com. Retrieved 2018-03-08.
  23. ^ WeWork. "WeWork + Conductor". WeWork. Retrieved 2018-03-08.
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