Bazaarvoice
 | |
| Company type | Private company |
|---|---|
| Industry | Software |
| Founded | 2005 |
| Founder | Brett Hurt |
| Headquarters | |
| Website | www |
Bazaarvoice is a technology company that provides software that allows brands and retailers to collect and display several types of authentic user-generated content (UGC) on their e-commerce websites. The types of UGC include product ratings and reviews, shopper questions and answers, and curated social content.
History
Bazaarvoice was cofounded in 2005 by Brett Hurt and Brant Barton in Austin, Texas,[1] which continues to be the location of the company’s headquarters today. In the years since, it has expanded globally.
After going public on the NASDAQ in 2012,[2] the company was taken private in 2018 after being purchased by Marlin Equity Partners.[3]
References
- ^ Hawkins, Lori (20 November 2013). "Bazaarvoice makes CEO change". MyStatesman. Retrieved 16 March 2018.
- ^ Cowan, Lynn (24 February 2012). "IBazaarvoice IPO opens up 33% after pricing". MarketWatch. Retrieved 19 May 2020.
- ^ Anderson, Will (21 January 2018). "Austin tech luminary to quit Bazaarvoice after $521M buyout". Austin Business Journal. Retrieved 15 May 2018.