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5-Minute Crafts

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5-Minute Crafts
YouTube information
Channel
Created byTheSoul Publishing
Years active2016–present
Genres
Subscribers67.7 million[1]
Total views18.2 billion[1]
100,000 subscribers2017
1,000,000 subscribers2017
10,000,000 subscribers2017
50,000,000 subscribers2019
Last updated: August 13, 2020

5-Minute Crafts is a DIY-style YouTube channel owned by TheSoul Publishing, a company based in Limassol, Cyprus.[2][3][4] As of July 2020, it is the fifth most-subscribed channel on the platform. The channel has drawn criticism for publishing dangerous and nonsensical life hacks and relying on clickbait.

The logo of the channel is a yellow light bulb on a blue background.

Video format

5-Minute Crafts' YouTube videos are compilations of videos previously posted on Instagram or Facebook.[5][6] The channel's content consists largely of videos relating to crafts and life hacks, styled in how-to formats, and occasionally, science experiments. The channel's videos employ a style popularized by BuzzFeed's Tasty web series, where the camera is focused on a table with objects while only a person's hands appear in the frame, making content with aid of these objects, usually food and DIY ingredients and tools.[citation needed]

Tubefilter described the channel as a "kid-friendly purveyor of DIY videos."[2]

History

TheSoul Publishing was founded by Pavel Radaev and Marat Mukhametov, a Cyprus-based team with backgrounds in social media content creation, who launched AdMe.[3][7] In March 2017, the company founded the YouTube channel, Bright Side.[8][9] On November 15, 2016, 5-Minute Crafts was registered on YouTube by TheSoul Publishing.[10] The channel's first video, "5 essential DIY hacks that you need to know" was uploaded the following day.[11]

In 2017, the channel's subscriber and video view counts started to grow rapidly. In an article published by Mic in June 2017, 5-Minute Crafts was noted to have accumulated over 4 million subscribers.[12] In 2017 and onward, various sub-channels were also created by TheSoul Publishing.[citation needed]

In April 2018, Tubefilter covered a trend regarding springtime cleaning videos on YouTube, noting 5-Minute Crafts' participation.[13] By November, Vox wrote that 5-Minute Crafts was a "wildly successful" channel, citing its then over 10 billion video views and its ranking as the fifth most-subscribed channel on YouTube, having nearly 40 million subscribers at the time.[3] During one week in December 2018, the channel received over 238 million video views.[2]

As of August 2020, the channel has 67 million subscribers, ranking it as the fifth most-subscribed channel not operated by YouTube.[14][15][16]

Criticism

Vox characterized 5-Minute Crafts as "bizarre," describing its content as "do-it-yourself-how-to's that no person could or should ever replicate," and criticizing the channel's heavy use of clickbait thumbnails.[3] Mashable described the channel's videos as "nonsensical" and possibly a form of trolling, singling out a video which claimed to demonstrate how soaking an egg in vinegar and then maple syrup will make it "bigger than before".[17]

BBC's Click criticized 5-Minute Crafts for its "fake kitchen hacks": when following the instructions of a video in which a fresh corncob produced popcorn when microwaved, the presenter found the cob was only warmed up.[18] Ann Reardon of How to Cook That described clickbait recipe channels including 5-Minute Crafts as the "fake news of the baking world". In particular, she criticized a 5-Minute Crafts video in which a strawberry was soaked in bleach to produce a "white strawberry", saying it would be dangerous if a child were to replicate it and eat the result.[18]

See also

References

  1. ^ a b "About 5-Minute Crafts". YouTube.
  2. ^ a b c Cohen, Joshua (December 12, 2018). "Top 50 Most Viewed YouTube Channels Worldwide • Week Of 12/9/2018". Tubefilter. Retrieved March 23, 2019.
  3. ^ a b c d Jennings, Rebecca (November 12, 2018). "YouTube is full of cringey, clickbait DIY channels. They're even weirder than you think". Vox. Retrieved March 23, 2019.{{cite web}}: CS1 maint: url-status (link)
  4. ^ "Privacy Policy". Bright Side. TheSoul Publishing. Retrieved March 24, 2019.
  5. ^ Sarmmah, Surupasree (April 1, 2018). "'Life hack' videos gain in popularity among youth". Deccan Herald. Retrieved March 23, 2019.
  6. ^ Decaille, Nia (March 21, 2019). "These 'how to' videos on YouTube won't teach you how to be a better adult. But they're not supposed to". The Washington Post. Archived from the original on March 22, 2019. Retrieved March 23, 2019.
  7. ^ Агаджанов, Максим (July 1, 2015). "Создатели AdMe.ru запускают англоязычный проект". Хабр (in Russian).{{cite web}}: CS1 maint: url-status (link)
  8. ^ Kaplan, Lisa (December 18, 2019). "The Biggest Social Media Operation You've Never Heard of Is Run Out of Cyprus by Russians". Lawfare. Retrieved December 28, 2019.{{cite web}}: CS1 maint: url-status (link)
  9. ^ Jennings, Rebecca (November 12, 2018). "Why YouTube is riddled with bizarre DIY videos". Vox. Retrieved December 28, 2019.{{cite web}}: CS1 maint: url-status (link)
  10. ^ "5-Minute Crafts – YouTube about page". 5-Minute Crafts. YouTube. Retrieved March 23, 2019.
  11. ^ "5-Minute Crafts First Video Ever". Youtuber Magazine. April 22, 2018.{{cite web}}: CS1 maint: url-status (link)
  12. ^ Wile, Rob (June 29, 2017). "9 smart things to buy as an investment in your future". Mic. Retrieved March 23, 2019.
  13. ^ Klein, Jessica (April 11, 2018). ""Clean With Me" Videos Peak On YouTube Ahead Of Springtime". Tubefilter. Retrieved March 23, 2019.
  14. ^ Spangler, Todd (March 20, 2019). "PewDiePie vs. T-Series: YouTube Channels Keep Battling for No. 1 Spot". Variety. Retrieved March 23, 2019.
  15. ^ Cuthbertson, Anthony (March 22, 2019). "YouTube's top 15 most subscribed channels in 2019". The Independent. Retrieved March 23, 2019.
  16. ^ "Top 50 Subscribed Youtube Channels (Sorted by Subscriber Count)". Social Blade. Retrieved August 10, 2020.{{cite web}}: CS1 maint: url-status (link)
  17. ^ Anderson, Sage. "Bizarre DIY video makes an egg that's 'bigger than before' and the internet asks — why?". Mashable SEA. Retrieved July 17, 2020.{{cite news}}: CS1 maint: url-status (link)
  18. ^ a b "The fake 'kitchen hacks' with billions of views". BBC News. Retrieved July 17, 2020.{{cite news}}: CS1 maint: url-status (link)
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