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Kreiss

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Kreiss
Industryhome furnishings, interior design
Founded1939
Headquarters
Los Angeles, California
,
United States
Key people
Murray Kreiss, founder
Loren Kreiss, CEO & creative director
Websitehttps://www.kreiss.com/

Kreiss is an American furniture manufacturer and retailer based in Los Angeles.[1][2][3] Kreiss is known for pioneering The California look.[4][5]

History

Kreiss was founded in 1939 by Murray Kreiss and his two sons Norman and Howard.[6] The company began by importing ceramics from Japan.[7] Norman, along with his wife Eileen, expanded the company’s importing portfolio to include goods sourced from Spain, Hong Kong, China and Thailand in the early 1960s.[8][9]

In 1966, Kreiss opened its first showroom in West Hollywood.[5] In 1972, Kreiss started its first in-house manufacturing operations in Southern California and developed a furniture collection that later became known internationally as The California Look.[10] In 1976, Kreiss Design was founded by Michael Kreiss, the eldest son of Norman and Eileen and this expanded the company’s services to include interior design.[11]

In the early 1990s, Kreiss started offering its products all over the United States.[5] By the early 2000’s, the brand had more than 24 locations across North America.[5] The company briefly ceased operations in 2013 after the deaths of Norman and Michael the previous year.[7]

In 2014, the brand was purchased and relaunched by Michael’s eldest son Loren Kreiss, who had previously served as the company’s President and Lead Product Designer.[4] Loren is presently the company’s CEO & Creative Director.[12]

Kreiss produces all of its furniture in North America with its primary source a factory located in San Diego.[1] Over the years, the company has attracted a number of clients including international celebrities like Paul McCartney, Ronald Reagan, Frank Sinatra, Bruce Springsteen, Janet Jackson, Magic Johnson, Michael Jordan and many others.[2][4][13]

References

  1. ^ a b "Kreiss expanding to Scottsdale, Ariz". Furniture Today. 2018-07-09. Retrieved 2020-09-09.
  2. ^ a b Brunker, Alicia. "How One Heritage Brand Is Being Revived by a New Generation". Architectural Digest. Retrieved 2020-09-09.
  3. ^ Shatzman, Marci. "Kreiss opens location in Mizner Park featuring modern-look furniture". Sun-Sentinel.com. Retrieved 2020-09-09.
  4. ^ a b c "Kreiss, the store credited with creating the 'California casual' look, continues its legacy". Los Angeles Times. 2017-05-06. Retrieved 2020-09-09.
  5. ^ a b c d "Kreiss returns to retail with West Hollywood flagship store". Furniture Today. 2016-01-12. Retrieved 2020-09-09.
  6. ^ Williams, Stephen P. (2006-04-16). "Where Time Is of the Essence". The New York Times. ISSN 0362-4331. Retrieved 2020-09-09.
  7. ^ a b "Brand's Revival Apparent To Furniture Firm's Heir | Los Angeles Business Journal". labusinessjournal.com. Retrieved 2020-09-09.
  8. ^ "Eileen Kreiss; Brought 'California Look' to Furniture", latimes.com, February 27, 1992.
  9. ^ Bea Maxwell,"Style : Architecture : Back At The Ranch", latimes.com, May 5, 1991.
  10. ^ Janine Robinson,"“The California Look” How the Kreiss Family captured the quintessential outdoor lifestyle.", Pelican Hill Magazine,.
  11. ^ Pooja Basnet,"Where Is Lisa Bonder’s Ex-Husband Tom Kreiss Now? Have A Son, Taylor Jennings Kreiss", ecelebritymirror.com, June 26, 2020.
  12. ^ Rebecca Mead,"Loren Kreiss and the Mott Haven Leadership Program", newyorker.com, February 12, 2007.
  13. ^ Peter Haldeman,"Magic Johnson’s House in Southern California", architecturaldigest.com, December 1, 2009.
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