Made / Nous
Made / Nous is a promotional campaign focusing on the Canadian entertainment and media industry and Canadian content, more broadly.[1] Created in collaboration with the Canada Media Fund, Telefilm Canada and other industry partners, the campaign was first launched in a 60-second ad broadcast during the 2019 Academy Awards ceremony on February 24, 2019.[2] The campaign was then officially launched on February 25, 2019, with 30-second ads airing that day.[3]
In April 2020, during the COVID-19 pandemic, the campaign launched a Canada-wide virtual road trip, with Canadian comedian Jay Baruchel and Marc-Andre Grondin tweeting every day in April a recommended Canadian TV show or movie.[4] In May 2020, actors Simu Liu and Maitreyi Ramakrishnan became ambassadors for MADE | NOUS, working with the campaign to highlight notable Asian Canadians as part of Asian and South Asian Heritage month.[5]
References
- ^ Krashinsky Robertson, Susan (20 February 2019). "Tackling Canadian content's branding problem". The Globe and Mail. Retrieved 10 August 2020.
- ^ Lombardo, Christopher (25 February 2019). "Canada Media Fund shows where your favourite shows are "Made"". strategy. Retrieved 10 August 2020.
- ^ Yeo, Debra (20 February 2019). "On Oscar Sunday, a new ad will seek a bit of attention for Canadians in the entertainment industry". The Star. Retrieved 11 August 2020.
- ^ Knight, Chris (14 April 2020). "Jay Baruchel is on a cross-country road trip from his Toronto couch". The National Post. Retrieved 12 August 2020.
- ^ Ahearn, Victoria (1 May 2020). "Marvel star Simu Liu's message to Asian Canadians facing prejudice: 'You belong'". City News. Retrieved 12 August 2020.
 | This article needs additional or more specific categories. (October 2020) |