Rohan Oza
Rohan Oza | |
|---|---|
| Born | October 2, 1971 |
| Alma mater | University of Nottingham University of Michigan |
| Occupation(s) | Chief Marketing Officer at The Coca-Cola Company Founder at Idea Merchants Capital Investor |
Rohan Oza is an American businessman, investor, and marketing expert behind several large brands.
Early life
Oza was born in Zambia.[1] He was an NRI and studied at Harrow School.[2]
Oza went on to study manufacturing and industrial engineering at Nottingham University.[1] He pivoted to marketing and corporate strategy while at the University of Michigan, where he received his MBA.[1]
Career
Oza began his career at age 20 as the manufacturing manager behind Mars' M&M's.[citation needed]
Oza got his start in marketing by advertising Snickers for Mars, Incorporated in Europe. He later was hired as a marketing manager for The Coca-Cola Company.[1]
He has been credited for revitalizing the Sprite brand by signing Kobe Bryant as a spokesperson.[1] Oza redesigned the Powerade packaging and later used Andy Roddick, Michael Vick, and LeBron James as celebrity endorsements.[1]
He left Coca-Cola in 2002 to join Glacéau.[1] In 2007, Coca-Cola purchased Glacéau in an acquisition for $4.2 billion, expanding the company's non-carbonated portfolio.[3] Rohan was appointed Chief Marketing Officer of Coke's still brands, where he stayed until 2009.[1]
Oza has also been a recurring “shark” for ABC’s Shark Tank since the ninth season. He serves as an advisor to Impact Network, a non-profit organization bringing quality education to rural Zambians.[4]
References
- ^ a b c d e f g h White, Ronald D. (2015-09-13). "How I Made It: Entrepreneur Rohan Oza focuses on 'better for you' products". Los Angeles Times. Retrieved 2020-08-18.
{{cite web}}: CS1 maint: url-status (link) - ^ Brinded, Lianna (November 6, 2015). "Meet the millionaire 'brand messiah' who went from working in a factory to having 50 Cent and Rihanna on speed dial". Business Insider. Retrieved 2017-12-30.
{{cite news}}: CS1 maint: url-status (link) - ^ Sorkin, Andrew Ross; Martin, Andrew (2007-05-26). "Coca-Cola Agrees to Buy Vitaminwater". The New York Times. ISSN 0362-4331. Retrieved 2017-12-30.
- ^ "Rohan Oza Joins Impact Network as Special Advisor".