Linda Kaplan Thaler
Linda Kaplan Thaler | |
---|---|
Born | Linda Kaplan 1951 (age 72–73) |
Education | B.S. and M.M.A. CCNY |
Occupation | Advertising |
Spouse | Fred Thaler |
Linda Kaplan Thaler (c. 1951) is an American advertiser and author.[1] She is currently the CEO & President of Kaplan Thaler Productions. As an advertiser she helped create advertising campaigns that are well known in American culture including the Aflac duck[2] and the “Yes, Yes, Yes” campaign for Clairol Herbal Essence.[3] She has authored and composed jingles, including “I Don’t Wanna Grow Up, I’m a Toys "R" Us Kid,”[4] and “Kodak Moments. She is a motivational speaker at businesses and colleges.[5]
Education and career
Born to a Jewish family[6] and raised in New York City, Kaplan Thaler graduated from The Bronx High School of Science in 1968. She studied at CCNY, earning a BS in psychology and later a Master of Music from the same institution.[7] She is a member of the Phi Beta Kappa honors society.
Kaplan Thaler served as chairman of Publicis New York until 2016.[8] Previously, she was CEO and Chief Creative Officer of the Kaplan Thaler Group, which she founded in 1997.[9]
Prior to founding the Kaplan Thaler Group, she spent 17 years at J. Walter Thompson where she was a Senior Vice President,[10] then went to Wells Rich Greene as Executive Vice President and Executive Creative Director.[11] She has also worked on several political campaigns, including presidential runs for Bill Clinton and Al Gore in 1992[12] and Hillary Clinton in 2008,[13] as well as Bill Bradley in 2000.[14]
She is married to composer Fred Thaler.[15]
Writing
Kaplan Thaler has co-authored four books with Robin Koval: Bang! Getting Your Message Heard in a Noisy World, The Power of Nice: How to Conquer the Business World with Kindness', The Power of Small: Why Little Things Make All the Difference and Grit to Great: How Perseverance, Passion and Pluck Take You from Ordinary to Extraordinary.
Television
Kaplan Thaler has appeared on The Apprentice,[16] Good Morning America, TODAY,[17] CNN[18] and Fox News.[19] She hosted the Oxygen television series, “Making It Big”[20] and was a judge on the Mark Burnett reality series, “Jingles."[21]
Achievements
In 2015, Kaplan Thaler was inducted into the American Advertising Hall of Fame.[22] She is also the recipient of the 2016 Clio Lifetime Achievement Award.[23]
Other awards include the New York Women in Communications Matrix Award,[citation needed] the Advertising Woman of the Year Award from Advertising Women of New York,[citation needed] the UJA’s Mac Dane Humanitarian Award,[citation needed] the Women’s Leadership Exchange’s Compass Award[citation needed] and the Girl Scout’s Woman of Distinction Award.[citation needed] Of her 13 Clio Awards, two were for Best Original Music and Lyrics.[citation needed] She was also the first woman in advertising to receive the New York Women in Film and Television’s Muse Award.[24] In 2010/2011, Kaplan Thaler served as the New York Women in Communications'[25] President. She currently sits on the Advisory Council for The Colin Powell Center[26] at CCNY and is a member of the Advisory Board for the Branding and Integrated Communications master's degree program at CCNY.[citation needed]
Publications
- Bang! Getting Your Message Heard in a Noisy World. Random House. 2003.
- The Power of Nice: How to Conquer the Business World with Kindness. Random House. 2006.
- The Power of Small: Why Little Things Make All the Difference. Doubleday. 2009.
- Grit to Great: How Perseverance Passion and Pluck Take You from Ordinary to Extraordinary. Random House. 2015.
References
- ^ "Linda Kaplan Thaler | HuffPost". www.huffingtonpost.com. Retrieved 2018-03-05.
- ^ "How I Did It: Aflac's CEO Explains How He Fell for the Duck". Harvard Business Review. 2010-01-01. Retrieved 2018-03-05.
- ^ "Herbal Essences takes a cold shower". Retrieved 2018-03-05.
- ^ Bruno, Ken. "Best-Ever Advertising Jingles". Forbes. Retrieved 2018-03-05.
- ^ "Grit to Great: Linda Kaplan Thaler". Yale School of Management. Retrieved 2018-03-05.
- ^ "Modern Jewish History: Advertising". Jewish Virtual Library. Retrieved May 4, 2017.
- ^ "The City College Alumni Association - Kaplan". www.ccnyalumni.org. Retrieved 2018-03-05.
- ^ "Longtime CEO Linda Kaplan Thaler Leaves Publicis New York". Retrieved 2018-03-05.
- ^ "Longtime CEO Linda Kaplan Thaler Leaves Publicis New York". Retrieved 2018-03-05.
- ^ "Linda Kaplan Thaler". Retrieved 2018-03-05.
- ^ Elliott, Stuart (1995-02-10). "THE MEDIA BUSINESS: Advertising; Seeking stability, Wells Rich Greene BDDP sets up a satellite shop". The New York Times. ISSN 0362-4331. Retrieved 2018-03-05.
- ^ Balz, Dan (1992-07-04). "NEW CLINTON AD TEAM COMBINES POLITICAL, COMMERCIAL VETERANS". Washington Post. ISSN 0190-8286. Retrieved 2018-03-05.
- ^ Thaler, Linda Kaplan (2008-07-09). "The "But" Factor". Huffington Post. Retrieved 2018-03-05.
- ^ "The Ad Campaign: A Bradley Montage, With Testimonials". partners.nytimes.com. Retrieved 2018-03-05.
- ^ Stein, Lindsay (February 10, 2016). "Longtime CEO Linda Kaplan Thaler Leaves Publicis New York". AdAge.
She said in the note that she will expand her career as a motivational speaker and open a production company with her "award-winning composer husband, Fred Thaler
- ^ "AD AGENCY CHIEF GETS ROLE IN TV REALITY SHOW". Retrieved 2018-03-05.
- ^ "How to succeed in business by being ?". TODAY.com. Retrieved 2018-03-05.
- ^ "CNN Transcript - Early Edition: Election 2000: Advertising Veteran Linda Kaplan Thaler Discusses Latest Gore, Bush TV Spots - October 23, 2000". www.cnn.com. Retrieved 2018-03-05.
- ^ "10 Tips to Help You Go From Grit to Great". Fox News. 2016-05-04. Retrieved 2018-03-05.
- ^ "AD AGENCY CHIEF GETS ROLE IN TV REALITY SHOW". Retrieved 2018-03-05.
- ^ "Julie Roehm, Linda Kaplan Thaler to star in CBS's "Jingles" | Radio & Television Business Report". www.rbr.com. Retrieved 2018-03-05.
- ^ "Linda Kaplan Thaler Inducted into Advertising Hall of Fame | LBBOnline". Retrieved 2018-03-05.
- ^ "2016 Lifetime Achievement Award Recipient: Linda Kaplan Thaler". Clios. 2016-09-01. Retrieved 2018-03-05.
- ^ NYWIFT | Muse Awards History
- ^ Linda Kaplan Thaler | New York Women in Communications, Inc
- ^ The City College of New York :: Colin L. Powell Center for Leadership and Service