Aspire (TV network)

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Aspire tv.png
CountryUnited States
Broadcast areaUnited States
SloganSee yourself here
HeadquartersAtlanta, Georgia
Picture format1080i HDTV
(downscaled to letterboxed 480i for the SDTV feed)
OwnerMagic Johnson Enterprises
LaunchedJune 27, 2012; 8 years ago (2012-06-27)
DirecTVChannel 381 (HD)
Verizon FiOSChannel 272 (SD)
Channel 772 (HD)
AT&T U-verseChannel 158 (SD)
Channel 1158 (HD)
ComcastChannel 120 (SD)
Streaming media
PhiloOTT subscription
AT&T TVOTT subscription

Aspire is an American pay television channel targeting African Americans. The network was launched by Magic Johnson on June 27, 2012.


As part of its arrangement to acquire a minority interest in NBCUniversal, Comcast Corporation committed to carry several minority-owned channels.[1] The arrangement followed pressure led by Maxine Waters in congressional hearings.[2] In April 2011, Comcast solicited proposals for minority-owned networks.[3] In February 2012, Comcast announced distribution arrangements for four networks, including Aspire.[4] The four announced networks and six forthcoming stations are being chosen from among an excess of 100 proposals to begin airing by 2020.





Aspire also holds the broadcast rights to a selection of CIAA college football games involving historically black colleges and universities.

See also[edit]

  • Black Entertainment Television – The flagship American basic cable and satellite channel of the BET Networks, currently owned by Viacom, which launched in 1980 as the first television network devoted to programming targeting African-Americans.
    • BET Her - A spinoff digital cable and satellite channel targeting African-American women.
  • Bounce TV – an American digital multicast network owned by E. W. Scripps Company.
  • TV One - a cable and satellite network targeting African-Americans, owned by Urban One, Inc.
  • Cleo TV - a sister network to TV One targeting African-American women.


  1. ^ Stelter, Brian (February 20, 2012). "Hip Hop Mogul to Unveil Plan for Music Cable Channel". The New York Times. Retrieved February 24, 2012.
  2. ^ Braxton, Greg and Meg James (February 21, 2012). "Laker legend to launch a TV network:Magic Johnson's channel, Aspire, will be carried by Comcast and focus on blacks". Los Angeles Times. Retrieved February 24, 2012.
  3. ^ Jensen, David (April 4, 2011). "Comcast Begins Effort to Launch 10 Independent Networks". Comcast. Retrieved February 24, 2012.
  4. ^ Guthrie, Marisa (February 21, 2012). "Comcast to Launch Networks Backed by Sean Combs, Magic Johnson and Robert Rodriguez". The Hollywood Reporter. Retrieved February 24, 2012.