Theatrical release poster
|Directed by||Rathna Kumar|
|Produced by||Viji Subramaniyan|
|Written by||Rathna Kumar|
|Music by||Pradeep Kumar|
|Cinematography||Vijay Karthik Kannan|
|Edited by||Shafique Mohammed Ali|
|Distributed by||Srii Umayal Films|
Aadai (English: The Dress) is a 2019 Indian Tamil-language thriller film directed by Rathna Kumar and produced by Viji under the production banner V Studios. The film's soundtrack is composed by Pradeep Kumar alongside the Oorka band (making their debut in film music direction). The film stars Amala Paul in the lead role. Released on 19 July 2019, the film opened got mixed to positive reviews from audience and critics.
Kamini (Amala Paul) is a media anchor with high spontaneity, courage and sense of misinterpreted feminist ideology. The character has no understanding of the dynamics between an ideology and freedom.She has been raised by a conservative mother after her father died when she was a child. Kamini and her mother (Sriranjini) are often at loggerheads about Kamini's attitude. She, her friend Jennifer (Ramya Subramanian) and 4 male friends work as a team at the #tag channel, where they have been doing spoof pranks videos on unsuspecting people with serious topics, such as murder attempt, medical emergency, etc., for 3 years. On her birthday, Kamini's mother challenges her to change into a conservative newsreader for at least once, so that she can be happy. Kamini's firm is to vacate their building by the end of the day to their own building far away. As a sentiment, the last show to be telecasted from the old building is a live news feed, to be done by Jennifer. While Kamini visits Jennifer getting ready, their views about news reading bring a challenge to Kamini similar to what her mom said earlier. Suddenly Jennifer goes missing 10 minutes before the live feed and with no way out, Kamini serves as her replacement newsreader. Despite everyone's expectation, Kamini does the job well, and Jennifer comes out of the upper floor toilet whose door got stuck. The firm vacates the building and the empty building is left without being locked for the weekend.
Kamini's gang celebrates her birthday party they with booze and a fried rice delicacy made with magic mushrooms. While having a call with her mom, Kamini unwittingly reveals that she was the one who locked Jennifer so that she could prove her point. Jennifer fights with Kamini and challenges her to her own statement of reading news naked. Kamini begins to strip, and suddenly everyone gets high due on magic mushrooms.
Kamini wakes up the next morning in the empty office with no dress and no telephone. Nothing viable is available for Kamini to dress herself and she spends the day naked, trying to get help in insensible ways. She gets hold of her phone, but it has another sim card which is not having balance to make outgoing. She calls food order on a toll-free number and waits. Meanwhile, two local area guys enter the building and come to Kamini's floor. Kamini arms herself with an iron peg to attack them, but inadvertently attacks the delivery girl, who faints and loses consciousness due to blood loss. The guys find the delivery girl and call the police assuming she is dead. Kamini manages to hide from the police, but the police save the girl who had fainted. Kamini is left alone in the building after the police go away. She ventures out in the deep night, to a garbage bin outside but she's chased by dogs before she could find anything good to cover herself. She runs back to the abandoned building still being chased by a dog and locks herself in the toilet. Finally she finds a tissue roll in the toilet which she uses to cover her private parts. She comes out of the building but finds herself stranded in the rain. She finds a police tape and covers herself and begs for a passerby to help her. But the passerby is the same delivery girl who was attacked earlier and she reveals that she is the reason for Kamini's naked misery.
The delivery girl, Nangeli (Ananya Ramaprasad) was a Civil Services aspirant from a tribal village in Manjolai Hills(nearTirunelveli) and had passed the UPSC Preliminary examination 2 years ago. She was sent to Chennai by her Family for the UPSC Mains Examination. While she was waiting for an Auto, Kamini's gang played a medical-oriented prank on her, causing her to miss out her Civil Service Mains examination and wasting her Preliminary exam marks forever. Also, when the girl's mother came to Chennai for the next year examination, she fainted and no one came to help, thinking it as a prank. Nangeli is forced to work as a delivery girl while preparing for the exam again, while she saw Kamini enjoying her life.
Nangeli was hurt badly so that she played out her revenge. Then Nangeli and Kamini have a violent conversation about feminism and common empathy. Here, Nangeli reiterates and reinforces the social construct on women and their body.Kamini and Nangeli apologise to one other. Kamini changes from public pranks to exposing scandals of politicians in office. She is shown to be the cause for the dismissal and arrest of a songwriter who was a member of parliament. The movie is intended to demonstrate the seriousness and consequences of pranking and trolling, however, it also inadvertently reinforces the social construct on women's body. This is a misinterpreted feminist narrative through male gaze.
- Amala Paul as Kamini / Sudhandhira Kodi
- Vivek Prasanna as Gowri
- Ramya Subramanian as Jennifer
- Sarithiran as Sukumar
- Rohith Nandakumar as Akash
- Kishore Dev as Deepak
- Ananya Ramaprasad as Nangeli/Food Delivery Girl
- Sriranjini as Lakshmi
- T. M. Karthik as Senz
- Gopi Gpr
- Venkitt Ram
- Aruvi Balaji
- Citizen Mani as Madhavan Nair
The film was released on 19 July 2019.
The first look poster of Aadai which showed Amala Paul crying for her life and bleeding with torn dress was released on 4 September 2018. The second poster along with the film's trailer was released on 8 July 2019.
- Upadhyaya, Prakash (20 July 2019). "Amala Paul wins the first battle for Aadai, silences haters with stunning performance". International Business Times. Retrieved 20 July 2019.
- admin (4 September 2018). "Actress Amala Paul Aadai Movie First Look Poster HD". New Movie Posters. Retrieved 12 December 2018.
- "Amala Paul gets stuck in a jungle in 'Adho Andha Paravai Pola' – Times of India". The Times of India. Retrieved 12 December 2018.
- ChennaiSeptember 4, IndiaToday in; September 4, 2018UPDATED:; Ist, 2018 18:38. "Aadai first look out: Amala Paul is bruised and battered". India Today. Retrieved 11 December 2018.
- Pattikonda, Gautham (4 September 2018). "Aadai First look: Amala Paul looks all raw and gritty – see poster". Bollywood Life. Retrieved 12 December 2018.