Aaron Goodwin is a sports agent who represents players in the National Basketball Association and Women's National Basketball Association. He was the initial agent for LeBron James, and negotiated endorsement deals paying James over $135 million, including a $90 million deal with Nike. James later left Goodwin in favor of agent Leon Rose. He was initially Kevin Durant's agent, but Durant moved to Rob Pelinka. Goodwin's other clients have included Dwight Howard, Chris Webber, Gary Payton, Jason Kidd, Shareef Abdur-Rahim, Vin Baker, DeMar DeRozan, Damon Stoudamire, Todd MacCulloch, Nate Robinson, and Candace Parker. In 2004, he was ranked eighth on Sports Illustrated's list of the Most Influential Minorities in Sports.
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- "Cavs' James picks Rose as new agent". USA Today. August 5, 2005. Retrieved on August 18, 2009.
- "Kevin Durant Leaves Longtime Agent Aaron Goodwin". SLAM Magazine. 2012-02-18. Retrieved 2012-06-26.
- "Kevin Durant Signs With Agent Rob Pelinka". SLAM Magazine. 2012-03-19. Retrieved 2012-06-26.
- "Agent kept Howard in suspense until end". Atlanta Journal Constitution. June 25, 2004. F1
- Jeffri Chadiha. "The Man Behind The Man". Sports Illustrated. June 28, 2004. Retrieved on August 14, 2009.
- Howard Beck. "Agent Says It Is Time for Robinson to Leave". New York Times. December 19, 2009. Retrieved on December 22, 2009.
- Allison Glock. "The Selling of Candace Parker". ESPN the Magazine. Retrieved on August 15, 2009.
- Steve Kelley. "Agent tries to avoid bright light of publicity". The Seattle Times. May 16, 2003. Retrieved on August 15, 2009.
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