Aaron Goodwin

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This article is about the sports agent. For the Ghost Adventures Crew member, see Ghost Adventures § Aaron Goodwin.

Aaron Goodwin is a sports agent who represents players in the National Basketball Association and Women's National Basketball Association. He was the initial agent for LeBron James, and negotiated endorsement deals paying James over $135 million, including a $90 million deal with Nike.[1] James later left Goodwin in favor of agent Leon Rose.[2] He was initially Kevin Durant's agent,[3] but Durant moved to Rob Pelinka.[4] Goodwin's other clients have included Dwight Howard,[5] Chris Webber, Gary Payton, Jason Kidd, Shareef Abdur-Rahim, Vin Baker, DeMar DeRozan, Damon Stoudamire, Todd MacCulloch,[6] Nate Robinson,[7] and Candace Parker.[8] In 2004, he was ranked eighth on Sports Illustrated's list of the Most Influential Minorities in Sports.[6]

Goodwin is from Oakland, California.[6] His twin brother, Eric, is also a sports agent.[9]


  1. ^ "LeBron James fires agent, 3 friends to take over". CBC Sports. May 11, 2005. Retrieved on August 15, 2009.
  2. ^ "Cavs' James picks Rose as new agent". USA Today. August 5, 2005. Retrieved on August 18, 2009.
  3. ^ "Kevin Durant Leaves Longtime Agent Aaron Goodwin". SLAM Magazine. 2012-02-18. Retrieved 2012-06-26. 
  4. ^ "Kevin Durant Signs With Agent Rob Pelinka". SLAM Magazine. 2012-03-19. Retrieved 2012-06-26. 
  5. ^ "Agent kept Howard in suspense until end". Atlanta Journal Constitution. June 25, 2004. F1
  6. ^ a b c Jeffri Chadiha. "The Man Behind The Man". Sports Illustrated. June 28, 2004. Retrieved on August 14, 2009.
  7. ^ Howard Beck. "Agent Says It Is Time for Robinson to Leave". New York Times. December 19, 2009. Retrieved on December 22, 2009.
  8. ^ Allison Glock. "The Selling of Candace Parker". ESPN the Magazine. Retrieved on August 15, 2009.
  9. ^ Steve Kelley. "Agent tries to avoid bright light of publicity". The Seattle Times. May 16, 2003. Retrieved on August 15, 2009.

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