Accident Advice Helpline

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Accident Advice Helpline (AAH) is part of the UK's largest personal injury specialist law firm located in Watford, Hertfordshire. They specialise in providing information and access to personal injury solicitors under the terms of the conditional fee agreement (CFA), colloquially known as no win no fee in the UK. It provides telephone helpline support as well as text and online support.


The company was founded on 1 June 2000 and was originally based in the West End of London, before moving to Golders Green.[1] Initially, the company workforce consisted of six people but the company currently has over 300 employees.[citation needed]

The company started out offering accident management services for people involved in non-fault road traffic accidents. This involved arranging hire cars and crash repairs to victims of road traffic accidents and pursuing compensation for injuries sustained. The company then became more focused on offering services to victims of all types of personal injuries, including accidents at work and injuries sustained whilst in public places.

The company went into administration in 2004; a director of the parent group Accident Advice Holdings said that this was because First National Bank- one of its financial backers- withdrew from the no-win-no-fee market following the collapse of another firm they had backed, The Accident Group.[2] A new company, Accident Advice Helpline Direct Group Ltd, was set up.[citation needed]

Since 2004 the company has run the AAH Liberty Scheme. This scheme works on a no win no fee basis.

Claims Standards Council[edit]

Accident Advice's managing director, Darren Werth, is the Chairman of the Claims Standards Council,[3] a trade body representing the industry.[4]

Promotional campaigns[edit]

The company is endorsed by consumer champion Esther Rantzen, who appears on their website and various promotional material, and also features in the AAH television advert.[5] Esther is best known for hosting the BBC television series That's Life for over twenty years.


  1. ^ 'Accident Advice Helpline Company Handbook
  2. ^ Aldrick, By Philip. "Fourth personal injury claims firm fails". 
  3. ^ "The Times & The Sunday Times". 
  4. ^ "Archived copy". Archived from the original on 2010-03-27. Retrieved 2010-06-23. 
  5. ^ Syal, By Rajeev. "Esther Rantzen is condemned for backing 'no win, no fee' company". 

External links[edit]