Adriano Goldschmied

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Adriano Goldschmied is an Italian fashion designer who focuses on denim jeans. He is known as "the Godfather of denim"[1] and is the originator of “Premium denim”.[2] He was involved in Diesel,[3] and created Replay, Gap 1969, and AG Adriano Goldschmied,[2][4] and is currently directing Goldsign and men’s Citizens of Humanity.[5]


Goldschmied was born in 1944 in Trieste to an Ashkenazi Jewish family,[6] whose assets were appropriated in 1942. Later, some of these assets were reconveyed to his family. [7]

With initial dreams of becoming a competitive skier, he opened up a store in Cortina d'Ampezzo in 1970. This was a springboard for beginning his own denim company.[8]

Since 1996, he has lived principally in Los Angeles and Milan.[9] His daughter, Marta Goldschmied, has launched her own denim line, MADE GOLD Denim.[10]

The Indigo Move collection has 24 women styles and 13 men styles designed by Goldschmied in collaboration with Mavi. Available in all indigo shades including ink, smoke, and black, the assortment introduces new silhouettes and fits for Mavi.


  1. ^ "Adriano Goldschmied". Denim Freaks.
  2. ^ a b "INTERVIEW WITH ADRIANO GOLDSCHMIED". carlytati. March 28, 2013. Retrieved 2014-06-15.
  3. ^ Clare O’Connor (March 6, 2013). "Blue Jean Billionaire: Inside Diesel, Renzo Rosso's $3 Billion Fashion Empire". Forbes Magazine. Retrieved March 23, 2015.
  4. ^ ABOUT - BRAND BIO Archived 2014-07-02 at the Wayback Machine
  5. ^ "Denim Interview: Adriano Goldschmied". August 3, 2011. Retrieved 2014-06-15.
  6. ^ "Il cognome che ha fatto la storia del jeans". La Tribuna di Treviso. September 18, 2014. Retrieved 2014-12-21.
  7. ^ "Abrogation of the Racial Laws: The Egeli and the Restitution of Assets" (PDF). Government of Italy. Retrieved 2014-12-21.
  8. ^ "Denim designer Adriano Goldschmied a jeans market trailblazer". Toronto Star. October 4, 2013. Retrieved 2014-12-21.
  9. ^ "Adriano Goldschmied Interview". Carlitati. Retrieved 2014-12-21.
  10. ^ "Interview With Marta Goldschmied Of MADE GOLD Denim". Denim Therapy. September 18, 2014. Retrieved 2014-12-21.