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Airpush

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Airpush
Company typePrivate
IndustryMobile Advertising
Founded2010
Headquarters
Los Angeles, California
,
United States
Number of locations
Los Angeles
Bangalore
Key people
Asher Delug (Co-founder and CEO)
Inman Breaux (COO)
Number of employees
200+
Websiteairpush.com

Airpush is a private, bootstrapped mobile advertising platform.[1][2][3][4][5][6][7] It is known as one of the largest mobile ad platforms with over 120,000 live apps utilizing its SDK.[3] Airpush is based in Los Angeles, California with offices in Bangalore, India.[8][9]

Airpush was founded in 2010 by company CEO and Interactive Advertising Bureau director Asher Delug.[8][10] Airpush is a member of the Interactive Advertising Bureau.[10]

History

Airpush launched in December 2010.[9]

In June 2011, Airpush partnered with Nobotto, a Japanese developer of smartphone ad networks.[5] Nobotto used Airpush’s technology to distribute its ads in Japan.[5]

In July 2013, Airpush launched AirDSP, a mobile real-time bidding platform for advertisers.[11]

Airpush acquired Hubbl, a New York City-based developer of native advertising platforms, in October 2013.[1][12] Hubbl was acquired for $15 million.[2]

Forbes ranked Airpush #2 on its 2014 list of America's Most Promising Companies.[13] In July 2014, Airpush received the DataWeek + API World 2014 award for Most Innovative Advertising Data Solution.[14] In September 2014, Airpush partnered with Inneractive, a mobile ad platform, to integrate AirX with Inneractive's exchange technology.[15]

In 2015, the company launched VirtualSKY, an advertising platform that allowed clients to create and place ads in virtual reality (VR) games and videos.[16] The platform is also able to track where consumers are looking during ads. VirtualSKY's first VR clients included PETA, Stand Up to Cancer and Charity: Water.[17] In 2016, Post Cereals worked with the VirtualSKY platform to create a VR campaign for Pebbles cereal.[18]

In 2016, Airpush released the mobi.info advertising platform. The platform allows app publishers the ability to monetize data collected by their apps whether or not the app shows an ad.[19] The platform may also allow consumers to see less ads, while increasing their relevance.[20]

Products

At launch, the Airpush platform utilized push notifications.[21] The company’s platform has expanded to include banner, icon, video, app wall, dialog, landing page and rich media advertisements.[22]

Airpush also offers AirDSP, a mobile real time bidding platform.[11] Included in AirDSP is Optimizer, which provides metrics and reports to advertisers.[11]

In February 2014, Airpush and OpenX launched AirX, a mobile private exchange.[23]

Criticism

Airpush has received criticism for utilizing push notifications.[7][22][24] In response, Airpush introduced options, which required end-users to opt-in to its service.[4][7][24]

Further reading

See also

References

  1. ^ a b "Airpush Acquires Hubbl For $15 Million To Bring Native Ads To Mobile". TechCrunch. Retrieved 2014-01-08.
  2. ^ a b "Airpush has a bold new plan for native mobile ads (but won't tell us what it is)". VentureBeat. Retrieved 2014-01-08.
  3. ^ a b "Mainstream App Developers Get Native Ad Technology Boost from Airpush". AppDeveloper Magazine. Retrieved 2014-01-08.
  4. ^ a b "Achterbakse ads in Android" (in Dutch). ComputerWorld.nl. Retrieved 2014-01-08.
  5. ^ a b c "ノボットとAirpush、Android向けメッセージ広告で提携" (in Japanese). CNET. Retrieved 2014-01-08.
  6. ^ "Airpush Buys Hubbl, in Continuing Adtech Boom". Business Insider. Retrieved 2014-01-09.
  7. ^ a b c "Livre-se dos anúncios indesejados em seu Android" (in Portuguese). PCWorld. Retrieved 2014-01-09.
  8. ^ a b "Airpush Acquires Mobile Advertising Developer Hubbl". Los Angeles Business Journal. Retrieved 2014-01-09.
  9. ^ a b "How AirPush bootstrapped its mobile ad network to $150M in revenue". Pando Daily. Retrieved 2014-01-09.
  10. ^ a b "Mobile Marketing Center of Excellence". IAB. Retrieved 2014-01-09.
  11. ^ a b c "Airpush Pushes Real Time Bidding With AirDSP And An Open API". TMCnet. Retrieved 2014-01-09.
  12. ^ "Ad Network Airpush Buys Hubbl, Promises 1st Native Ad Platform". CMS Wire. Retrieved 2014-01-09.
  13. ^ "America's Most Promising Companies". Forbes. Retrieved 2014-03-19.
  14. ^ "DataWeek + API World 2014 Honors Advertising's Hottest Innovators". Mobile Marketing Watch. July 31, 2014.
  15. ^ "Airpush Expands Its Programmatic Offering with Inneractive's Mobile Private Marketplace". Digital Journal. 18 September 2014. Retrieved 24 September 2014.
  16. ^ Essany, Michael (November 24, 2015). "VR Pioneers Paving the Way for Virtual Reality's Takeover". Mobile Marketing Watch. {{cite news}}: |access-date= requires |url= (help)
  17. ^ O'Reilly, Lara (March 11, 2016). "Meet The Virtual Reality Ad Network". Business Insider. Retrieved November 17, 2016.
  18. ^ Wiser, Michael (July 12, 2016). "VirtualSKY and Post are Changing the Bedrock Rules of Advertising with Fruity Pebbles VR Campaign". Mobile Advertising Watch. Retrieved November 17, 2016.
  19. ^ Kaye, Kate (September 22, 2016). "Mobile Data Marketplace Creates Direct Path From App to Dollars". Advertising Age. Retrieved November 17, 2016.
  20. ^ Essany, Michael (September 26, 2016). "Airpus Launches Mobile Data Marketplace Enabling App Monetization Without Ads". Mobile Marketing Watch. {{cite news}}: |access-date= requires |url= (help)
  21. ^ "Interview with Airpush – the Future of Mobile Advertising?". Android Authority. Retrieved 2014-01-09.
  22. ^ a b "Follow-up Interview with Airpush – Developers and Android Users Both Win". Android Authority. Retrieved 2014-01-09.
  23. ^ "OpenX And Airpush Unveil New Private Mobile Exchange". Ad Exchanger. Retrieved 2014-03-19.
  24. ^ a b "How to defend your Android phone from annoying mobile ads". TechWorld. Retrieved 2014-01-09.
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