|Occupation||Brand, trust and crisis management consultant|
|Known for||Wendy's "Where's the beef?" campaign; U.S. Business Hall of Fame; pioneer of crisis and litigation communications|
Alan Hilburg is an American communications and branding consultant. Hilburg specializes in crisis management, litigation and organizational brand alignment. Hilburg has worked on 107 trials and over 200 global crisis cases and branding campaigns beginning in 1982 for companies like Tylenol and more recently with the U.S. Veterans Administration. He has also worked in various industries including the tobacco industry (in which he created the Under 18—No Tobacco strategy), transportation, hospitality, environmental industries, chemical, healthcare and education sectors. Hilburg has over 30 years of experience as a communications strategist consultant, and has also written to two New York Times best selling books and produced several documentaries. He has been described by the London Times as being a "leading corporate brand architect," and the New York Times has referred to him as the "Red Adair of corporate crisis management."
After working as a senior executive with Burson-Marsteller, Hilburg established his own branding and consulting firm called Hilburg and Associates in 1987. Later, his company was acquired by Porter Novelli, a division of Omnicom Group, in 2002. The acquisition led to the creation of a new division called PNConsulting in which Hilburg carried on as president and CEO.
Aside from his career in marketing and crisis management, Hilburg has also co-authored two New York Times Best Selling books: Russell Rules...Eleven Lessons on Leadership from the Greatest Winner of the Twentieth Century with former Boston Celtics Hall of Fame player Bill Russell and W. F. Rockwell's Twelve Hats of a Company President. Hilburg was the executive producer of the HBO documentary featuring Russell. Hilburg was also the executive producer of the first environmental film and second IMAX movie "Living Planet" and also the executive producer of the PBS Special, "New Sweden."
Crisis management consulting
Hilburg is known for aiding brands and individuals during times of crisis and litigation transitions. He has been the recipient of six Silver Anvil Awards for international communications excellence and five Clios for his advertising campaigns.
Hilburg is also an accredited (APR) member of Public Relations Society of America (PRSA) and is an international speaker on the relationship of trust to branding, crisis management and litigation communications.
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- Snyder, Dan; Koenig, Bill (8 April 1998). "Baseball's tobacco war". USA Today. Retrieved 14 September 2014.
- "NYU Reynolds R.E.A.L. Workshop Series: Realistic Entrepreneurial Actionable Learning". New York University. 10 December 2013. Retrieved 14 September 2014.
- "Can You Hear Us Now? The Art of (Truly) Listening to Key Constituencies" (PDF). Arthur W. Page Society. September 2004. Archived from the original (PDF) on 15 September 2014. Retrieved 14 September 2014.
- Kristy Cruz (7 May 2012). "Student Interview with Prof. Alan Hilburg". George Mason University. Retrieved 14 September 2014.
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- Sara Calabro (28 October 2002). "PN snags Hilberg to help dispense executive advice". PR Week. Retrieved 14 September 2014.
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- "President's Message" (PDF). Beltway Bits. May 2009. Retrieved 14 September 2014.
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- James Malcomb (17 March 2004). "Leesburg charity awards NBA Hall of Famer". Fairfax Times. Archived from the original on 15 September 2014. Retrieved 14 September 2014.
- "SPEAKER - ALAN HILBURG". ITWeb. 2014. Retrieved 14 September 2014.
- "PROTECTING BRANDS, TRUST AND LEADERSHIP IN TIMES OF CRISIS". Gordon Institute of Business and Science- University of Pretoria. 2014. Archived from the original on 2 July 2014. Retrieved 14 September 2014.
- "Alan Hilburg". Public Relations Society of America. Retrieved 14 September 2014.
- "President's Letter" (PDF). Vagara. Fall 2013. Retrieved 14 September 2014.