AllttA
AllttA | |
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| Background information | |
| Origin | Nantes, France, Los Angeles, U.S. |
| Genres | |
| Years active |
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| Labels | |
| Members | * 20Syl |
| Website | alltta |
AllttA
[edit]*AllttA* is a French-American electronic hip hop duo formed in 2015, consisting of producer 20syl (C2C, Hocus Pocus) and American rapper Mr. J. Medeiros. The duo’s music blends electronic beats with elements of hip hop, exploring various themes and styles.
Career
[edit]In 2016, AllttA released their debut album *The Upper Hand*, which gained positive attention across Europe. They followed this up with the *Facing Giants* single series (2017), which saw them release nine tracks over several weeks, generating buzz in the festival circuit, including performances at major festivals like Vieilles Charrues and Solidays.
Savages (2019)
[edit]In 2019, AllttA gained significant media attention with the release of their track "Savages", which used artificial intelligence (AI) to recreate the vocal style of rapper Jay-Z. The use of AI technology in the track raised important questions about its ethical implications, as the song featured AI-generated vocals mimicking Jay-Z's voice, which had not been recorded by the artist himself. The song quickly garnered coverage from major outlets, including *Rolling Stone*, *Le Parisien*, *The New Yorker*, and *MSNBC*[1][2][3][4][5][6][7][8][9][10]
The media storm surrounding the track sparked a debate about the future of AI in music and its potential impact on the industry.[11]
Muggsy Bogues Video (2017)
[edit]AllttA also created a notable music video for their track "Muggsy Bogues," released as part of the *Facing Giants* series in 2017. The video took a documentary-style approach to explore the experiences of young people living with hearing impairments, using innovative technology to allow them to feel vibrations from the music. The video was praised for its unique portrayal of the challenges faced by the hearing-impaired community.[12][13]
Curio Parts 1 & 2 (2023)
[edit]In 2023, AllttA released *Curio Parts 1 & 2*, an album series accompanied by a limited edition embossed vinyl. The duo headlined at Paris’s Élysée Montmartre that same year.[14]
Collaborations and Media Coverage
[edit]AllttA frequently collaborates with tech YouTuber Marques Brownlee, whose videos often feature the duo's music.[15][16]
- ^ Bewaremag article on "Muggsy Bogues" video
- ^ Clique article on "Muggsy Bogues" in sign language
- ^ Le Parisien on "Savages" and AI collaboration
- ^ The New Yorker article on AI in pop culture
- ^ Tsugi article on "Savages" and AI-generated music
- ^ Purebreak article on AI-generated Jay-Z feature
- ^ FranceTV Info on "Savages" and AI in music
- ^ Buzzfeed article on AI-generated music featuring Jay-Z
- ^ Marques Brownlee tweet on AllttA's AI music
- ^ Strait Times article on AI and Jay-Z’s voice
- ^ Strait Times article on AI and Jay-Z’s voice
- ^ Bewaremag article on "Muggsy Bogues" video
- ^ Clique article on "Muggsy Bogues" in sign language
- ^ Tsugi article on AllttA headlining at Élysée Montmartre
- ^ Marques Brownlee tweet on AllttA's AI music
- ^ Marques Brownlee's profile