News Media Alliance

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Naa logo.gif
Formation June 1, 1992; 24 years ago (1992-06-01)
Headquarters Arlington, Va.
Website NAA.org

The News Media Alliance (NMA, known as the Newspaper Association of America until 2016[1]) is a trade association representing approximately 2000 newspapers in the United States and Canada. Member newspapers represented by the NMA include large daily papers, non-daily and small-market publications, as well as digital and multiplatform products. The organization organizes and hosts NMA mediaXchange,[2] which is the newspaper industry's annual conference.

Overview[edit]

Headquartered in Arlington, Va., just outside the nation’s capital, the News Media Alliance focuses on the foremost issues shaping the newspaper industry today. Among the association’s top priorities are public policy and legal matters, as well as revenue and audience development for the broad range of products and digital platforms now offered by the newspaper industry. Further information can be found at www.naa.org.

As stated on its website, the NMA serves the newspaper industry in strategic efforts to:

  • Serve as a catalyst for industry growth
  • Identify and disseminate examples of industry innovation
  • Provide tools to exchange information and ideas
  • Advocate and communicate industry views and interests to the Federal Government and to third-party standards and measurement bodies
  • Communicate the vitality of newspaper media to external constituencies including the advertising community, Wall Street and the news media.[3]

History[edit]

On June 1, 1992, seven newspaper-industry associations merged to create the Newspaper Association of America.[4] The associations included the American Newspaper Publishers Association (founded in 1887), the Newspaper Advertising Bureau, the Association of Newspaper Classified Advertising Managers, the International Circulation Managers Association, the International Newspapers Advertising and Marketing Executives, the Newspaper Advertising Co-op Network, and the Newspaper Research Council.[5]

In 2016 the Newspaper Association of America changed its name to the News Media Alliance.[6]. After this change the NMA no longer required that members produce a printed paper, with the organization now also accepting digital news sites as members. However, all members must still produce original journalism.[7]

Organization[edit]

NMA partners with the Newspaper National Network, a print and online advertising sales partnership, and the NAA Foundation, which emphasizes youth readership and the cultivation of a more diverse media work force.

NMA is a member of the World Association of Newspapers, the World Press Freedom Committee and the International Press Telecommunications Council.

See also[edit]

External links[edit]

References[edit]

  1. ^ "At the News Media Alliance, more than the name is changing" by Rick Edmonds, Poynter, September 7, 2016.
  2. ^ NAA.org. April 30, 2010
  3. ^ About NAA, NAA.org. April 30, 2010
  4. ^ "Newspaper Association of America: Private Company Information - Businessweek". investing.businessweek.com. Retrieved 25 September 2012. 
  5. ^ About NAA, NAA.org. April 30, 2010
  6. ^ "At the News Media Alliance, more than the name is changing" by Rick Edmonds, Poynter, September 7, 2016
  7. ^ "At the News Media Alliance, more than the name is changing" by Rick Edmonds, Poynter, September 7, 2016