Amo (album)

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Amo
AmoBringMetheHorizon.png
Studio album by Bring Me the Horizon
Released 11 January 2019
Label
Producer
Bring Me the Horizon chronology
Live at the Royal Albert Hall
(2016)
Amo
(2019)
Singles from Amo
  1. "Mantra"
    Released: 21 August 2018

Amo (stylised in lowercase) is the upcoming sixth studio album by British rock band Bring Me the Horizon. It is planned for release on 11 January 2019, and was announced on 22 August 2018, a day after the release of the lead single "Mantra".[1] It is produced by frontman Oliver Sykes and keyboardist Jordan Fish, and was written and recorded primarily in Los Angeles.[2]

The band announced they will embark on the First Love World Tour in 2019 in support of the album.[1] In the 22 August 2018 issue of Kerrang!,[3] they described the album as "varied", "free", "weird" and "mental", with NME noting that "Mantra" continues the electronic and pop rock elements featured on the band's previous studio album, That's the Spirit (2015).[1] "Mantra" subsequently debuted at number one on the UK Rock & Metal Chart,[4] and its video was released on 24 August.[5]

Background and promotion[edit]

The album, named after the Portuguese word for "I love",[A] was first promoted by an advertising campaign of billboards across London and other cities worldwide with symbols used by the band in the past on them, along with the words "Do you wanna start a cult with me?", which are lyrics from "Mantra".[1][7] A website titled joinmantra.org was also launched that stated "Salvation will return",[8][1] and a phone number that when called featured various audio clips at different times, including one of a woman named Samantha stating "They're making me do this. I didn't know what I was getting myself into."[1]

The song "Mantra" was subsequently premiered on BBC Radio 1,[9] with Sykes saying to Annie Mac: "It's basically—we've gone off and recorded some stuff and this is the first thing we've wanted to show people of our return. It's quite different but it's got similarities—it's what we wanted to share with the world."[9] Sykes stated that "Mantra" is "not really" representative of the sound of the whole album, also saying "every song on the record is completely different. It’s a lot more experimental than our last record."[6]

Composition[edit]

Sykes stated about the album: "amo is a love album that explores every aspect of that most powerful emotion. [...] It deals with the good the bad and the ugly, and as a result we've created an album that's more experimental, more varied, weird, and wonderful than anything we've done before."[10] He later commented that Amo is a concept album about love, as "Everything boils down to love in the end".[6] Sykes also said that some of the lyrical content concerns his divorce.[11]

Notes[edit]

  1. ^ Sykes stated in an NME interview: "Obviously 'Amo' is Portuguese for 'I love', obviously there's the 'ammunition' part and then in European Portuguese it means 'master'. It sounds happy, but there are all these hidden meanings that make it more complex."[6]

References[edit]

  1. ^ a b c d e f Connick, Tom (22 August 2018). "Bring Me The Horizon's new album – release date, tour dates and everything we know so far". NME. Retrieved 22 August 2018. 
  2. ^ Williams, Tom (22 August 2018). "Bring Me The Horizon Announce 2019 Australian Tour For New Album 'amo'". Music Feeds. Retrieved 22 August 2018. 
  3. ^ "K!1736: Bring Me The Horizon – The World-Exclusive Comeback Interview — Kerrang!". Kerrang!. Retrieved 22 August 2018. 
  4. ^ "Official Rock & Metal Singles Chart Top 40: 24 August 2018 – 30 August 2018". Official Charts Company. Retrieved 25 August 2018. 
  5. ^ Hill, John (24 August 2018). "Sex, Drugs, Cults: Watch Bring Me the Horizon's Crazy New "Mantra" Video". Revolver. Retrieved 27 August 2018. 
  6. ^ a b c Trendell, Andrew (25 August 2018). "Bring Me The Horizon on how divorce and trauma shaped new album 'Amo': 'Everything boils down to love in the end'". NME. Retrieved 26 August 2018. 
  7. ^ Darus, Alex (13 August 2018). "Bring Me The Horizon's cryptic album teasing has reached the U.S." Alternative Press. Retrieved 22 August 2018. 
  8. ^ Sharp, Tyler (20 August 2018). "Is This Bring Me the Horizon's New Album Artwork?". Loudwire. Retrieved 22 August 2018. 
  9. ^ a b Jamieson, Brii (21 August 2018). "Listen To The Brand New Song From Bring Me The Horizon – News". Rock Sound. Retrieved 22 August 2018. 
  10. ^ Murray, Robin (22 August 2018). "Bring Me The Horizon Launch New Album 'amo' | News". Clash. Retrieved 22 August 2018. 
  11. ^ Childers, Chad (26 August 2018). "Bring Me the Horizon to Explore Love + Divorce on 'Amo' Album". Loudwire. Retrieved 28 August 2018.