Anita Dongre

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Anita Dongre
Neha Dhupia, Anita Dongre, Amrita Puri at '8th Annual Gemfields RioTinto Retail Jeweller India Awards 2012' meet 01.jpg
Dongre in 2015
Born (1963-10-03) 3 October 1963 (age 55)
Bandra, West Mumbai
Residence Mumbai, Maharashtra, India
Nationality Indian
Education Fashion Design SNDT Women's University in Mumbai 1998
Occupation Fashion Designer
Children Yash Dongre
Website www.anitadongre.com

Anita Dongre (born 3 October 1963) is an Indian fashion designer and is the founder of House of Anita Dongre, an Indian fashion house. She was born and raised in Mumbai, Maharashtra, India.Her designs are available under four distinct brands, which are AND (Western wear), Global Desi (ethnic wear), Anita Dongre (bridal, couture prêt, menswear), and Anita Dongre Grassroot (organic clothes). Along with couture brands, she launched her jewellery brand Anita Dongre Pink City, which also features under House of Anita Dongre.[1][2]

Early life and education[edit]

Born in a traditional Indian Sindhi household where women played stereotypical roles, Dongre firmly believed in freedom and equality, and thus became an entrepreneur to realise her dream of being independent. During her childhood, she spent a lot of time at her grandparents’ house in Jaipur, admiring the colourful markets, local clothing, the cultural architecture and people of Rajasthan, which ignited a creative spark in her. Dongre achieved her degree in fashion design at the Premlila Vithaldas Polytechnic of SNDT College[3] and soon began supplying Indian wear to boutiques.

Career[edit]

Anita dongre had already established her business of supplying Indian wear to boutiques for over 12 years before she founded And Designs India Ltd. with her sister Meena Sehra and brother Mukesh Sawlani in 1995.

In the year 2015, And Designs India Limited re-branded itself as House of Anita Dongre in line with global fashion houses. All of Dongre’s portfolio of brands furnish under this name.[4]

House of Anita Dongre currently shelters AND (western wear), Global Desi (boho-chic brand inspired by the folk tales of India), and her signature label ANITA DONGRE. She has recently introduced Anita Dongre Grassroot to her fashion house, which is a sustainable and eco-conscious luxury pret label paying tribute to the handcrafted traditions of India. She is also the founder of Pink City, a handcrafted jadau fine jewellery brand .[5]

Dongre’s brother and sister handle the operations of the business, while she focuses on the design front. She features as the Chief Creative Officer of the company and designs clothes for both Bollywood celebrities and royalties.

Expansion[edit]

In 2014, AND, Global Desi and Anita Dongre were introduced to the Mauritius market with three exclusive stores.

During the year 2016-17, House of Anita Dongre Limited estimates to achieve a turnover of USD 100 million (INR 700 crores). General Atlantic, a leading private investment firm, also holds an investment in House of Anita Dongre.

At present, AND is retailed through 515 points of sale, which include 126 exclusive stores and 415 established multi-brand lifestyle formats.

Global Desi has 143 exclusive stores and displays its presence in 405 multi-brand lifestyle stores.

In August 2015, Dongre introduced another brand Anita Dongre Grassroot to her fashion house. She has also recently opened her Anita Dongre Grassroot store in Soho, New York in 2017.

Design philosophy[edit]

Dongre’s design philosophy is ‘Wear ability, comfort and inclusiveness’. Indian culture, heritage and craftsmanship of Rajasthan have been a lifelong inspiration for the designer, which is also well-reflected in all her collections. Her designs showcase Indian aesthetics in a contemporary language. She was the first Indian designer to introduce standard sizing in the country for Indian women (UK size 8 to UK size 18).

She is committed to revive Indian crafts and textiles. She is also a firm supporter for women empowerment in India.

She believes in supporting villages by empowering them to earn a livelihood. One such village adopted by her is Charoti, which is 150 km from Mumbai in Maharashtra. She gives the women in the villages training in basic stitching, ironing and pattern cutting to create outfits & accessories for brand Global Desi.

She launched Anita Dongre Grassroot, to empower the artisans of India to nurture and treasure the handcrafted traditions by reviving, sustaining and empowering the Indian arts and artisans.

Dongre is a vegan activist and a member of the animal rights organisation People for the Ethical Treatment of Animals (PETA).[6] All her products are cruelty-free, namely she does not use any leather or cashmere in any of them at House of Anita Dongre.[7]

Personal life[edit]

Anita Dongre is married to Pravin Dongre, a businessman and has a son named Yash Dongre, who is also a part of Dongre’s business.[8]

Awards & Recognitions[edit]

  • In 2008, she received the GR8 Flo Women Achievers Award for ‘Excellence in Fashion Design’.[9]
  • For the year 2007-2008, her brand AND was awarded the Best Women’s Western wear brand.
  • She was the member of CMAI Jury for the year 2006-2007.
  • In 2011, she won the ‘Inspirational Designer’ award from FDCI Wills Lifestyle India Fashion Week.
  • In 2011, she also received the Elite Circle of Excellence at the 6th Retail Jeweller India Awards.
  • In 2011, she received the Rotary International Vocational Service Award.
  • In 2011, she received the Green Industrial Evolution India Award.
  • Best Brand Ladies Western Wear at the Shoppers Stop Pinnacle Awards, 2011.
  • In 2012, she received the Retailer Jewellery Award.
  • In 2012, she was featured in the Fortune magazine as one of the 50 most powerful women in business, India.
  • In 2012, she received the Times of India – Glitter presents ‘The Object of Desire Award’.
  • In 2013, The Federation of Indian Chambers of Commerce and Industry Ladies Organization, Bombay Chapter, presented an award to Dongre for ‘Excellence in Fashion Design’.[10]
  • In 2014-15, she received the Apex Golden scale trophy for Women Entrepreneur.
  • In 2014, she received the EY Entrepreneur of the year award.[11]
  • IN 2016, Indian Merchant Chamber felicitated her for Excellence in Fashion Design.
  • Anita Dongre ranked 7th most searched and the only Indian designer label to feature in Google’s Top Searches of 2016.
  • In 2017, AND & Global Desi received the award from Images Group for ‘Best design Store Concept of the Year’
  • In 2017, she received the Business Today Most Powerful Women In Indian Business Award.
  • In 2017, she received the FICCI Flo Icon award.
  • In 2017, she received the ‘Designer Of The Year’ award from Vogue India.
  • Anita Dongre graced the cover of Forbes India featuring in the first W-Power Trailblazers 2017 List.
  • She received PETA’s humanitarian award for demonstrating her compassion for animals through her leather-free fashion designs and advocacy of a vegan lifestyle.
  • She received the Pantene Shine Award for helping women shine.[12]
  • She received the Sofy Indian women award.
  • Dongre featured on CNN’s ‘Growing India’ series in 2015. In 2016,
  • Dongre was among the key note speakers at the Harvard India Conference,The Coalition and United Nations Young Changemakers Conclave.
  • She is also a board member at India's Lakme Fashion Week, where she also mentors the gen next designers.

References[edit]

  1. ^ "Designer Anita Dongre is a runway hit". 14 March 2017 – via Forbes India.
  2. ^ "Interview - I find inspiration in everything: Anita Dongre". 5 Dec 2013 – via ZEE News India.
  3. ^ "Anita Dongre : The Trend Setter!". March 2014 – via Fashion Metropolitan.
  4. ^ "Anita Dongre Gives Us an Insider View of the Business of Fashion". 17 Feb 2015 – via IDIVA.
  5. ^ "Grand designs". 1 Dec 2013 – via Telegraph India.
  6. ^ "Ace Fashion Designer Anita Dongre Honoured with PETA Award for Refusing to Use Leather and Cashmere in Her Designs". 21 Nov 2016 – via Peta India.
  7. ^ Hariharan, Sudha (24 November 2016). "Anita Dongre: Fashion With A Conscience". Woman's Era. Archived from the original on 21 September 2018. Retrieved 21 September 2018.
  8. ^ "Drafting New Designs". 31 Aug 2014 – via Business Today.
  9. ^ "Excellence in Fashion Design" (PDF). Jan 2017 – via FICCIFLO.
  10. ^ "POWER DESIGNER: ANITA DONGRE". 19 June 2014 – via VERVE Magazine.
  11. ^ "Anita Dongre (AND Designs India Limited), EY EOY 2014 Award Finalist". 23 Feb 2015 – via EY INDIA.
  12. ^ "Pantene repositions itself as the brand that helps women 'shine'". 21 Sep 2006 – via afaqs.

External links[edit]