Anna Klingmann

From Wikipedia, the free encyclopedia
Jump to navigation Jump to search
Anna Klingmann
Alma materBerlin University of the Arts, Architectural Association School of Architecture, Pratt Institute
PracticeKlingmann Architects and Brand Consultants
ProjectsKhawr Awqad, Mixed Use Community, Middle East, Esplanade, Middle East, World Coffee Natural Oasis, World Coffee Fellowship

Anna Klingmann (born 1965) is a German architect, author and academic who specializes in branding. She is the founder and principal architect of Klingmann Architects and Brand Consultants,[1] and author of Brandscapes: Architecture in the Experience Economy.[2] Klingmann coined the term "brandism" which describes how architecture can communicate a company's brand to the public.[1] Her description of brandism can also be used not just to describe single structures; entire cities can have a unique brand or "expression of identity."[3] She also has described the concept of a "brandscape" which describes corporate value systems embodied into the physical landscape.[4] Klingmann believes that branded landscapes "effect lasting, meaningful changes that draw upon the dormant or explicit potential of particular cultures and places."[5]

Klingmann moved to New York City in 1984 and went to the Parson's School of Design.[2] She earned her architecture degrees from Pratt Institute, the Architectural Association in London and the Berlin University of the Arts.[6]

Klingmann's main influence is Louis Kahn.[2] Other influences include Zaha Hadid and Rem Koolhaas.[6] In 2007, she worked for the architecture firm, Gensler, to help on two large-scale projects.[7] In 2014, she began a collaborative project with the University and the Saudi Commission for Tourism and Antiquities (SCTA) which looks to connect artists, scientists, curators, and others with the history and culture of Asir.[8]

Klingmann is currently the architecture department chair at Dar Al-Hekma University.[9] She has previously taught at Cornell University and Columbia University.[10]


  1. ^ a b Croft, Catherine (12 October 2007). "From Bland to Brand". Building Design (1791): 20–21. Retrieved 6 September 2016 – via EBSCOhost. (Subscription required (help)).
  2. ^ a b c Parman, John (March 2008). "Brandscapes: Architecture in the Experience Economy". Architectural Record. 196 (3): 30. Retrieved 6 September 2016 – via EBSCOhost. (Subscription required (help)).
  3. ^ "The Futurist Bookshelf". Futurist. 42 (3): 58. May 2008. Retrieved 6 September 2016 – via EBSCOhost. (Subscription required (help)).
  4. ^ Alston, Adam (2016). Beyond Immersive Theatre: Aesthetics, Politics and Productive Participation. Palgrave Macmillan. p. 126. ISBN 9781137480439.
  5. ^ Shaffer, David (9 July 2012). "Commentary: When Architecture Becomes Advertising". Daily Journal of Commerce. Retrieved 6 September 2016 – via HighBeam Research. (Subscription required (help)).
  6. ^ a b Lukas, Scott (2013). The Immersive Worlds Handbook: Designing Theme Parks and Consumer Spaces. Focal Press. pp. 190–192. ISBN 9780240820934.
  7. ^ "Gensler Retains Klingmann for Two Major Projects". Real Estate Weekly. 22 August 2007. Retrieved 6 September 2016 – via HighBeam Research. (Subscription required (help)).
  8. ^ "Dar Al-Hekma, SCTA Initiate 'Reinventing Asir' Project". Arab News. 22 November 2014. Retrieved 6 September 2016 – via HighBeam Research. (Subscription required (help)).
  9. ^ Al-Fawaz, Nadia (26 September 2014). "German Engineer Initiates Massive Architectural Revival Initiative". Arab News. Retrieved 6 September 2016 – via HighBeam Research. (Subscription required (help)).
  10. ^ "Brandism Exhibit to Explore NYC Starchitecture". Real Estate Weekly. 12 July 2006. Retrieved 6 September 2016 – via HighBeam Research. (Subscription required (help)).

External links[edit]