Anthon Berg
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| Company type | Privately held company |
|---|---|
| Industry | Confectionery production |
| Founded | 1884 |
| Founder | Anthon Berg Gustav Anthon Berg |
| Headquarters | , |
Area served | Worldwide |
| Products | Chocolates |
| Parent | Toms International |
| Website | www.anthonberg.dk |
Anthon Berg was a Danish chocolatier[1] and the name of a corporate division within Toms International. The company produced a diverse variety of chocolate products.[2] The title "Purveyors to the Royal Danish Court" was awarded to Anthon Berg[3] in 1957.[citation needed]
History
Cocoa began being known in Denmark around the 18th century. For years it was seen mostly as a pharmaceutical product--the Danish founders of the leading chocolate houses, Toms, Trojel and Meyer, were all pharmacists).[4]
As marzipan was already a coveted delicacy in Denmark, a Danish greengrocer, Anthon Berg, decided to try his hand at making marzipan.[5] With his own name as a trademark, he created a crafts shop on the Old Strand in Copenhagen. In 1884 he bought a confectionery business, and with his son Gustav Berg as assistant, they began producing filled dessert chocolates.[citation needed]
The marzipan had been initially made by Anthon Berg in order to appease queuing and waiting customers. In 1898 it was put into production as an independent product.[citation needed] In 1901, Anthon's son, Gustav, took over the business and made it a nationwide business with approximately 200 employees.[citation needed]
In 1938 when Gustav Berg died, Kai Berg became director.[citation needed] In 1954, Toms (Victor B. Strand) bought the company, which was at this time in Teglværksgade on Østerbro. In 1962, the entire production was collected at Toms' plant in Ballerup, designed by Arne Jacobsen.[citation needed]
References
- ^ Havens, J.C. (2015). Hacking Happiness: Why Your Personal Data Counts and How Tracking It Can Change the World. Penguin Publishing Group. pp. 200–202. ISBN 978-0-399-17319-6. Retrieved November 2, 2017.
- ^ MC. The Manufacturing Confectioner. Manufacturing Confectioner. 1995. p. 91. Retrieved November 2, 2017.
- ^ "Liqueur-filled chocolates, anyone?". Daily News and Analysis India. January 8, 2015. Retrieved November 2, 2017.
- ^ "From America to Europe". Retrieved 15 May 2017.
- ^ "The story of Anthon Berg". Retrieved 15 May 2017.
Further reading
- Williams, P.; Eber, J. (2012). Raising the Bar: The Future of Fine Chocolate. BookBaby. p. 161. ISBN 978-0-9691921-3-8. Retrieved November 2, 2017.