Anya Hindmarch

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Anya Hindmarch
Born 1968 (age 47–48)
Maldon, Essex, England
Occupation Fashion designer
Awards Brand of the Year, Accessory Designer British Fashion Awards[1]
Labels Anya Hindmarch

Anya Susannah Hindmarch MBE (born 1968[2]) is an English fashion accessories designer.


Hindmarch was born into an entrepreneurial family and attended New Hall School, an independent school in Chelmsford, Essex.[3] At 16 Hindmarch was given an old Gucci handbag by her mother and at 18 she went to Florence to study Italian.[4]

Noticing that a drawstring leather duffel bag was all the rage among fashionable women, Hindmarch borrowed $1,000 to import some bags to England. After sending it to fashion magazine Harpers and Queen from an introduction made by a friend, she sold 500.[1][4]


After learning to produce her own bags in Hackney, Hindmarch opened a small shop in Walton Street, London aged 19,[5] with her early products based heavily on Italian design principles. All her products she says are based on the quality of workmanship, and represent a design philosophy which is: British, humorous and personalised.[1] Many of her products are named after London streets.

The Hindmarch company, now based in Battersea with her husband as Finance Director,[6] now has more than fifty stores worldwide, include flagships in London, New York and Tokyo.[7] The head office is housed in the stable block of a former brewery and houses the whole team, from design and communications to accounts. The company also has additional teams based in Tokyo and New York. Her designs are popular with both film stars and celebrities, including:Keira Knightley, Scarlett Johansson, Sienna Miller, Madonna, Claudia Schiffer, Margaret Thatcher and Reese Witherspoon, Emma Watson and Florence Welch.

Hindmarch has been a design consultant to British Airways and has designed their highly-covetable First Class amenity kits to much acclaim for 7 years. Hindmarch designed the gift bags given to guests at Vanity Fair's Oscar party since 2006, as well as the BAFTA gift bag.

To commemorate the tenth anniversary, the Bespoke Ebury was launched in 2003. Designed to be the ultimate luxury accessory, it is made from the finest leather or crocodile, and includes a secret message in the giver's own handwriting. The recipient's name can also be embossed onto the interior. A special serial number is assigned to each bag.

In 2008, Hindmarch launched a limited edition handbag for US retailer Target. Available at 1600 Target stores, available from 12 October through 26 December 2008. In the same year, Hindmarch collaborated with Selfridges to design a collection of Christmas hampers.

In 2013, Anya Hindmarch opened its New York flagship store on Madison Avenue. It marked two firsts for the brand: as well as unveiling the new global store design, it is also the first time the mainline and bespoke collections have been housed under one roof. Designed by interior architect Ilse Crawford, Anya’s vision for the store was that of an artist’s studio: a creative space that brings energy and warmth to the retail experience. This concept is being rolled out globally[8]

The Collection[edit]

Hindmarch designs annually for four mainline collections, which are regularly featured in leading fashion magazines globally, including Vogue and Harpers Bazaar.'The seasonal campaign – created by DJA[9]- appears globally in publications such as Vogue, New York Times and The Gentlewoman.

London Fashion Week[edit]

Hindmarch's creativity and wit is also reflected in the brand's London Fashion Week shows. The only accessories brand to produce a full on-schedule show, highlights include models floating weightlessly above the audience's head and supermarket-themed show complete with dancing cashiers.

Anya Hindmarch Bespoke[edit]

Anya Hindmarch Bespoke embodies the brand's main values: craftsmanship, beautiful materials and pieces that are made especially for the recipient.[10] The collection ranges from keepsake boxes inlaid with photographs to diaries and leather accessories that can be personalised with embossed handwritten messages and drawings. The Anya Hindmarch Bespoke store is located on Pont Street, London, while the collection is also available in Bond Street London, Madison Avenue and online.

Be a Bag[edit]

Be A Bag is a service by which a bag is personalised with a customer's photograph, launched in 2001 to support The Lavender Trust. Intended to be a limited edition charity promotion, it is presently available in over 25 countries. 100 style icons including Kate Moss and Elton John donated personal photographs to be printed onto Be A Bags to support the launch. These bags were auctioned to support the American Red Cross after 9/11 and have since benefited 31 charities worldwide

I'm Not A Plastic Bag[edit]

In 2007 Hindmarch, in collaboration with the global social change movement Shift (formerly known as We Are What We Do),[11] designed the global sell out Tote bag I'm Not A Plastic Bag, using her influence in a positive way to make it fashionable not to use plastic bags.[12] The limited edition canvas totes sold for £5, launching in four limited edition colours around the world, and were selected by Vanity Fair to be included in their "Oscars" goodie bags.[13] 100,000 customers registered online to try to buy I'm Not A Plastic Bag, while 30 people in Taiwan were treated in hospital after being caught in what was described as a scrum.


As well as celebrity support, Hindmarch has also gained critic and compatriot support. In both 2006 and 2007 Hindmarch won Designer of the Year by Glamour magazine, and became the first winner of the Designer brand of the Year at the 2007 British Fashion Awards, having been named Accessories Designer of the Year at the same awards in 2001. Anya Hindmarch won the British Fashion Award for Accessory Designer again in 2014.[14][15]

In April 2012, Hindmarch was named Veuve Cliquot businesswoman of the year. She is the 40th winner of the annual award, which has been previously won by Dame Anita Roddick and Dame Marjorie Scardino.[16]

Hindmarch is a trustee of both the Royal Academy and the Design Museum, as well as a Governor for the University of the Arts London. Hindmarch co-chairs the RA's Summer Exhibition Preview Party, chairing with Tracey Emin in June 2009. She is a governor of the University of Arts, a non-executive Director of the British Fashion Council and trustee of Mother's for Children.

Hindmarch was made a UK trade ambassador in 2011, is a Birthday Honours Committee member and is on the Advisory Board for the Major of London.[16]


  1. ^ a b c Naughton, Philippe (20 February 2008). "My life in fashion: Anya Hindmarch". The Times (London). Retrieved 12 March 2008. 
  2. ^ "Anya Hindmarch". Debrett's. Retrieved 23 July 2009. 
  3. ^ "Anya Hindmarch MBE: Honorary Doctor of Arts, 2011". Anglia Ruskin University. Retrieved 30 December 2012. 
  4. ^ a b Waite, Teresa L. (1 March 1992). "Style Makers; Anya Hindmarch, Handbag Designer". The New York Times. Retrieved 12 March 2008. 
  5. ^ Moreton, Cole (3 February 2008). "Anya Hindmarch: Dave's got a brand new bag lady". The Independent (London). Retrieved 12 March 2008. 
  6. ^ Johansson, Lottie (5 January 2008). "The world of Anya Hindmarch". The Daily Telegraph (London). Retrieved 12 March 2008. 
  7. ^ "Sites-anya_uk-Site". 
  8. ^ "Now Open: Our New York Flagship". Anya's World. 
  9. ^ "DJA". 
  10. ^ "Bespoke". Anya's World. 
  11. ^ "Behaviour Change". Shift. 
  12. ^ "UK – Magazine – It's in the bag, darling". BBC. 
  13. ^ "I'm Not an Ethical Plastic Bag". 28 April 2007. Archived from the original on 23 March 2008. Retrieved 12 March 2008. 
  14. ^ name="Times1"/
  15. ^ "Anya Hindmarch". Vogue UK. 
  16. ^ a b Moulds, Josephine (19 April 2012). "Handbag queen named businesswoman of the year". The Guardian (London). 

External links[edit]