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Ardent Leisure
ASX: AAD
IndustryLeisure and Entertainment Attraction Operator
PredecessorMacquarie Leisure Trust
Founded11 June 1998 (1998-06-11)
Headquarters
Milsons Point, New South Wales
,
Australia
Key people
Deborah Thomas (CEO)
RevenueA$350.4m Decrease (2010)[1][2]
A$78.8m Decrease (2010)[1][2]
A$90.8m
Total assetsA$500m Increase (2010)[1][2]
Number of employees
3279
WebsiteOfficial website

Ardent Leisure (formerly Macquarie Leisure Trust[3]) is an Australian-based leisure company which owns and operates a leisure portfolio of over 100 assets across Australia, New Zealand and the United States.[4] It is most known for its operation of the Dreamworld theme park and the WhiteWater World water park on the Gold Coast, Queensland, Australia.[5]

History

Ardent Leisure was originally known as Macquarie Leisure Trust until it split from Macquarie Group in 2009.[3] The company began by acquiring the existing Dreamworld theme park in 1998. In 2006, Ardent Leisure constructed a world-class water park, WhiteWater World.[6][7] In 2009, Ardent Leisure acquired QDeck.[8]

Portfolio

The Dreamworld Tower at Dreamworld which houses the Tower of Terror II and the Giant Drop.
The Temple of Huey and Little Rippers at WhiteWater World interacting with Dreamworld's Cyclone.

Ardent Leisure owns and operates over 100 leisure assets including theme parks, tourist attractions, marinas, bowling centres, laser skirmish centres and health clubs across Australia, New Zealand and the United States.[4]

Theme Parks

Main articles: Dreamworld, SkyPoint Observation Deck, and WhiteWater World

Ardent Leisure began as the company which owned and operated the Dreamworld theme park on the Gold Coast. Dreamworld was acquired in July 1998 - within a month of its establishment.[9] The theme park has over 30 rides, shows and attractions[10] across a 30-hectare (74-acre) park.[9][11] In December 2006, an adjacent water park to Dreamworld opened. WhiteWater World features 14 different water attractions including some Australian firsts.[6][7]

Bowling and Laser Skirmish

Ardent Leisure owns a variety of bowling and laser skirmish companies around Australia and New Zealand. The Australian AMF Bowling franchise was purchased off their original American owners and is now operated separately to the American centres. Some of these AMF Bowling Centres now feature M9 Laser Skirmish to enhance the guest experience. Ardent Leisure has also acquired Kingpin Bowling Lounges to complement their existing portfolio. These lounges offer a different bowling experience to the traditional experience offered at AMF. Collectively there are almost 50 locations across Australia and New Zealand.[12]

d'Albora Marinas

A collection of seven marinas make up d'Albora Marinas - Australia's largest marina group. The locations in New South Wales and Victoria collectively are home to over 1400 vessels.[13]

Goodlife Health Clubs

The Goodlife Health Club franchise is owned by Ardent Leisure. With 66 locations around Australia, Goodlife is the most dominant health club in Queensland, South Australia and Western Australia.[14]

Main Event

Main Event is a chain of entertainment centres in the United States. Based in Dallas, Texas, the chain operates attractions including ten pin bowling, laser skirmish, games arcades, rock climbing and mini golf. Main Event operates in 25 locations.[15]

See also

References

  1. ^ a b c "Ardent Leisure Limited – Full Year Financial Results 2010". Ardent Leisure. 20 August 2010. Retrieved 31 August 2010.
  2. ^ a b c "Ardent Leisure Group - 2010 Full Year Results Presentation" (PDF). Australia Securities Exchange. 20 August 2010. Retrieved 31 August 2010.
  3. ^ a b "Internalisation and repositioning Macquarie Leisure Trust Group for growth" (PDF). Macquarie. 25 June 2009. Retrieved 31 August 2010.
  4. ^ a b "Ardent Leisure - Home". Ardent Leisure. Retrieved 31 August 2010.
  5. ^ "Theme Parks". Ardent Leisure. Retrieved 31 August 2010.
  6. ^ a b "WhiteWater World". Database Entry. Parkz. Retrieved 31 August 2010.
  7. ^ a b Wilson, Richard (15 November 2006). "WhiteWater World on the final straight". Parkz. Retrieved 31 August 2010.
  8. ^ Nichols, Nick (11 November 2009). "Dreamworld buys a piece of Coast skyline". Gold Coast Bulletin. Retrieved 31 August 2010.
  9. ^ a b "Dreamworld History" (PDF). Dreamworld. Retrieved 31 August 2010.
  10. ^ "Park Map" (PDF). Dreamworld. Archived from the original (PDF) on 10 October 2010. Retrieved 31 August 2010. {{cite web}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
  11. ^ "Dreamworld". Database Entry. Parkz. Archived from the original on 28 September 2010. Retrieved 31 August 2010. {{cite web}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
  12. ^ "Bowling". Ardent Leisure. Retrieved 31 August 2010.
  13. ^ "d'Albora Marinas". Ardent Leisure. Retrieved 31 August 2010.
  14. ^ "Goodlife Health Clubs". Ardent Leisure. Retrieved 31 August 2010.
  15. ^ "Main Event". Ardent Leisure. Retrieved 31 August 2010.
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