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Multiples have been called the most accessible and reasonably priced contemporary art on the market, value for money. They could be multiples of a 2D print, 3D sculpture or installation piece. The multiple offers artists a way of selling work without compromising their artistic integrity and makes their work accessible to a wider market.
Multiples are united by their lack of uniqueness, usually regarded as a prerequisite in a work of art. Many are by artists who work solely with the concept of the multiple. The challenge to the artist is in finding ways of realizing an idea that can be repeated time and again. Thus part of the creative challenge comes in researching new methods and sourcing new materials, leading to some unlikely collaborations between artist and fabricators.
Multiples are not a new idea. Many artists in the 20th century tinkered with the concept. Spurred on by Marcel Duchamp's ready-mades, the multiple became a subversive art-form. Hand-made, limited edition books were around long before that - William Morris and Walter Crane were using mass production methods to take art to the masses true to their socialist ideals in the 19th century.
Joseph Beuys (1921–1986) took the multiple idea further. Disillusioned by the approach to everyday objects manifested by Fluxus, Beuys wanted to reclaim the role of the object as art. He felt that as an artist he could channel energy from everyday objects and imbue them with new power and meaning. Wolf Vostells first multiple Do it yourself was published in 1963 to go with his show at the Smolin Gallery.
In 1993, artists Sarah Lucas and Tracey Emin took over a disused shop in London's East End and, with other artists friends including Damien Hirst, sold T-shirts, mugs and other customized items as works of art. This artist-led approach to selling art directly to the public not only re-popularised the artists multiple, but was a key moment in the subsequent Young British Artist era, culminating in the Charles Saatchi collected "Sensation" exhibition.
Since 2005, there have been vending machines produced by the association Un Certain Détachement from Grenoble, France. The association was founded by artists Mary Veale, Claude Gazengel and Alain Quercia in 2005. There have been 40 contemporary artists making multiples in video, books, sculpture, design etc. All are works are individually signed and numbered and displayed in shows throughout France, including the 2011 Biennale d'art contemporain de Lyon.
Consumer protection laws
California became the first state to regulate the sale of artist's multiples and limited edition art prints with the "California Print Law" of 1971. The state of Illinois later expanded on the California statute. However, it was not until 1986 that more comprehensive provisions, still in place today, were enacted with the passage of the "Georgia Print Law". That law became the template for statutes subsequently enacted by other states.
The Georgia Print Law written by (former) State Representative Chesley V. Morton, became effective July 1, 1986. The law requires art dealers, artists, or auctioneers to supply information to prospective purchasers about the nature of the print, the number of prints and editions (including HC editions) produced, and the involvement (if any) of the artist in the creation of the print. The penalty for violation of the law ranges from simple reimbursement to treble damages, in the case of a willful violation. Those found to be in violation of the law are also liable for court costs, expenses, and attorney fees. The law applies to works of art valued at more that $100.00 (not including frame). Charitable organizations are specifically exempt from the provision of the law. The statute of limitations is one year after discovery, and, if discovery of the violation is not made within three years of the sale, then the purchaser’s remedies are extinguished.
- "Exhibitions: Multiplication". British Council. Retrieved 3 November 2012.
- Gibbons, Fiachra (9 October 2002). "Gallery strikes a canny bargain". The Guardian. Retrieved 4 November 2012.
- Wolf Vostell. Retrospektive 92, Edition Braus, Heidelberg 1992, ISBN 3-925520-44-9.
- Two articles by René Block and Barbara Heinrich providing a historical overview of Artist's Multiples and Editions
- An example of a university arts course on the topic of Artist's multiples (includes syllabus)
Examples of art galleries which specialize in Artist's multiples