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Industry Vitamin
Founded Melbourne, (1969; 48 years ago)
Headquarters Cambridge Street, Collingwood, Melbourne, VIC, Australia
Key people
  • Kevin Ring (Founder)
  • Radek Sali (CEO)
Products Vitamins & Supplements
Parent Biostime

Swisse is an Australian vitamin and supplement company, that also manufacturers personal care products. The CEO is Radek Sali.[1] In September 2015 86% of the company was bought by Hong Kong-listed Chinese company Biostime.[2]


Swisse started as a company which sold vitamins, since then the company has expanded its range[3] with providing such products as Supplements,[3] Skincare products,[4] Superfoods[5] and Sports Nutrition products.[6]


The Australian Broadcasting Corporation is being sued by Avni Sali for defamation over a The Checkout segment on Swisse products.[7] The ABC is standing by the segment.[8]


The company has featured numerous celebrities as company ambassador and spokespeople, these include:[9]

Ambassador Occuption Ambassador Since
Ricky Ponting Cricket Legend 2007
Nicole Kidman Actress 2012
George Calombaris Chef 2012
Ashley Hart Model 2012



  1. ^ "Swisse Authorize distributor in indonesia". Indonesian Retailer. zuliansyach.