BISU Visual Identity
The BISU Visual Identity, or BISU Visual Identity System (VIS) is a set of coherent graphic styles that underlines the visual recognisability of Beijing International Studies University (BISU), providing clarity for the University's graphic identity.[1] The system was developed by the University Relations and got officially launched on 30 December 2003.[2][3] In 2009, subtle improvements were made to the original design and guidelines to form the current visual system.[4]
The BISU Visual Identity details the use of official colors, fonts, visual elements and other design practices related to visual interaction with the University.
| BISU Maroon | |
|---|---|
 Color coordinates | |
| Hex triplet | #A8392A |
| sRGBB (r, g, b) | (168, 57, 42) |
| HSV (h, s, v) | (7°, 75%, 66%) |
| CIELChuv (L, C, h) | (40, 89, 16°) |
| Source | BISU VIS Standards[1] |
| B: Normalized to [0–255] (byte) | |
| Variations of BISU Maroon | |
| Alternative 1 | |
| Alternative 2 | |
| Alternative 3 | |
| True Red | |
| BISU Silver | |
|---|---|
| Color coordinates | |
| Hex triplet | #DCDDDE |
| sRGBB (r, g, b) | (220, 221, 222) |
| HSV (h, s, v) | (210°, 1%, 87%) |
| CIELChuv (L, C, h) | (88, 1, 236°) |
| Source | BISU VIS Standards[1] |
| B: Normalized to [0–255] (byte) | |
| Variations of BISU Silver | |
| Alternative 1 | |
| Alternative 2 | |
| Alternative 3 | |
| Alternative 4 | |
| Silver Complementary | |
|---|---|
| Color coordinates | |
| Hex triplet | #8A8D8F |
| sRGBB (r, g, b) | (138, 141, 143) |
| HSV (h, s, v) | (204°, 3%, 56%) |
| CIELChuv (L, C, h) | (58, 3, 227°) |
| Source | BISU VIS Standards[1] |
| B: Normalized to [0–255] (byte) | |
| Pantone 877-C | |
| Gold Complementary | |
|---|---|
| Color coordinates | |
| Hex triplet | #9F8700 |
| sRGBB (r, g, b) | (159, 135, 0) |
| HSV (h, s, v) | (51°, 100%, 62%) |
| CIELChuv (L, C, h) | (57, 64, 70°) |
| Source | BISU VIS Standards[1] |
| B: Normalized to [0–255] (byte) | |
| Pantone 873-C | |
Standards
BISU Maroon is the official color used in association with Beijing International Studies University. It is described as a brownish crimson and is accompanied by BISU Silver. BISU Maroon is a CMYK color, the hexadecimal value of which is A8392A.
BISU Silver is described as a light grey and is used accompanied with BISU Maroon as the official color of Beijing International Studies University. The hexadecimal value of BISU Silver is DCDDDE. It is a CMYK color.
Variations
For qualitative visualisation on specific devices, it is possible to adapt the standard BISU Maroon and BISU Silver to specified alternative color spaces.[1] In addition, it is notable that BISU Maroon and BISU Silver are formally used by the school's academic and administrative units, different from the red and grey adopted by BISU Athletics.
There are two versions of BISU Athletics' uniforms, featured by red and grey respectively. While the red color in use is standardised as True Red, grey variations are not fixed, normally varying from a cadet grey to a Payne's grey.
Complementaries
In addition to the two standard colors, the BISU Visual Identity also specifies two complementary colors in silver and gold used on formal occasions. Silver Complementary and Gold Complementary are Pantone colors. The color codes are PMS 877-C and PMS 873-C respectively.[1]
See also
- List of colors
- BISU Intellectual Property Guidelines[5]
References
- ^ a b c d e f g Public Relations Office. "Beijing International Studies University Visual Identity System(VIS) Standards" (Rar). Retrieved 5 October 2013.
- ^ Public Relations Office (28 December 2003). "BISU Visual Identity System (VIS) released". BNC. Archived from the original on 3 November 2013. Retrieved 1 November 2013.
{{cite news}}: Unknown parameter|deadurl=ignored (|url-status=suggested) (help) - ^ Beijing International Studies University. "Student Manual". Retrieved 1 November 2013.
- ^ Anniversary Office (8 September 2009). "No. 1 Announcement: On VIS new launch and issues concerning the 45th University Anniversary". BISU Features: 45th Anniversary. Archived from the original on 14 October 2013. Retrieved 1 November 2013.
{{cite web}}: Unknown parameter|deadurl=ignored (|url-status=suggested) (help) - ^ Administration Office (20 March 2012). "Draft Guidelines for Beijing International Studies University Intellectual Property Management and Protection". Archived from the original on 3 November 2013. Retrieved 31 October 2013.
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