Bad Teeth
| Country | United Kingdom |
|---|---|
| Headquarters | London |
| Programming | |
| Language(s) | English |
| Ownership | |
| Owner | Hat Trick Productions and Base79[1] |
Bad Teeth was a comedy YouTube Channel created by Hat Trick Productions. Bad Teeth created content with traditional celebrities like Daniel Radcliffe, Idris Elba and Damian Lewis and also with people with large followings on YouTube like Cassetteboy, Stuart Ashen, and Swede Mason.
Launch and Growth
Bad Teeth was created as a result of the YouTube Original Channels Initiative.[2]
The channel was soft launched in January 2013.[3] By March it had already gained approximately 15,000 subscribers and 1.8 million video views, driven by Radcliffe’s parody guide of how to be an actor.[4]
As of August 2013, the channel had grown to 65,000 subscribers and almost 4.5 million views.[5] The channel ceased uploading videos in mid-2014, following the end of the Original Channel Initiative.
Format and Strategy
Each week, Hat Trick produced and uploaded four new videos – which topical sketches, animations, behind-the-scenes features and archive clips.[6] The YouTube channel banner states that Wednesday is "web review" and Friday is "celebs and guests."[7]
According to Hat Trick Head of Digital, Jonathan Davenport, the channel specifically attempted to "collaborate with as many people as possible" in order to get their videos seen by a "specific audience."[8] He stressed that they attempted to offer "what the audience is searching for" cautioning that "lots of companies make the mistake of doing what they always do and expecting the audience to like it because of who they are.”[9]
Bad Teeth hoped to "become a hub for British comedy series in the same way Above Average has already featured several American funnymen."[10]
See also
References
- ^ Mickel, Andrew. "Hat Trick and David Mitchell Soapbox firm both land YouTube deals". Such Small Portions. Retrieved 23 August 2013.
Bad Teeth, created by Hat Trick and Base 79, has also signed up to create new shows.
- ^ Shearman, Sarah. "YouTube rolls out first original content channels in UK". Media Week. Retrieved 23 August 2013.
- ^ Farber, Alex. "Stars come out for Hat Trick YouTube channel". Broadcast. Retrieved 23 August 2013.
Bad Teeth, which soft launched in late January,
- ^ Farber, Alex. "Stars come out for Hat Trick YouTube channel". Broadcast. Retrieved 23 August 2013.
gained around 15,000 subscribers and 1.8 million video views, led by Radcliffe's spoof guide on how to be an actor, which has been viewed more than 630,000 times.
- ^ "Bad Teeth About". YouTube. Retrieved 23 August 2013.
65,092 subscribers... 4,496,467 views
- ^ Jones, Alice (7 February 2013). "Harry Potter star teaches fans 'How to be Daniel Radcliffe' in spoof video". London: The Independent. Retrieved 23 August 2013.
Each week, Hat Trick will produce and upload four new videos – including topical sketches, animations, behind-the-scenes features and archive clips - to the online comedy channel, which launched last month.
- ^ "Bad Teeth". YouTube. Retrieved 23 August 2013.
- ^ Jackson, Jasper. "New breed of independent online video producers explain YouTube content strategy". The Media Briefing. Retrieved 23 August 2013.
Hat Trick head of digital Justin Davenport says: "When growing audience from zero, you try to collaborate with as many people as possible. You want people with as big fan bases as possible. "Then there becomes a point where you are growing subscribers when you're the channel other people want to work with. You always want to work with people who are bigger, but there are also smaller people who you night want to work with for specific audiences."
- ^ Farber, Alex. "Stars come out for Hat Trick YouTube channel". Broadcast. Retrieved 23 August 2013.
We are moving towards offering what the audience is searching for. Lots of companies make the mistake of doing what they always do and expecting the audience to like it because of who they are.
- ^ Gutelle, Sam. "YouTube Original Comedy Channel Bad Teeth Mocks Presidential Debates". Tube Filter. Retrieved 23 August 2013.