Bain de Soleil
|Owner||Merck & Co.|
Bain de Soleil is a brand of sunscreen produced by Merck, formerly Schering-Plough Consumer Health Care. It is affiliated with the Coppertone brand. The name Bain de Soleil is French for "sun bathing." The brand uses the slogan "Welcome to a place more colorful.TM" In the 1970s and 1980s the brand used the slogan (especially featured in television commercials) "Bain de Soliel, for that St. Tropez tan."
The brand is known for low-SPF products that are typically marketed to women seeking skin tanning.
Current product lineup includes:
- Orange Gelée SPF 4
- Spray Transpâre SPF 10
- Mega Tan SPF 4
According to the website:
"In the 1920s, the famous, trend-setting Coco Chanel, sporting deeply sun-bronzed skin, turned tanning into a fashion statement. In 1925, capitalizing on this fashion trend, Monsieur Antonine of Paris developed an Orange Gelée dark tanning formula called "Antoine de Paris". The Orange Gelée formula continued to thrive in Europe into the 1940s when Lanvin, a New York based company introduced the silky sensuous gel in the United States as Antoine's Bain de Soleil...translated as Antoine's bath of the sun."