Bambino Mio
| Company type | Public |
|---|---|
| Industry | Infant clothing |
| Founded | 1997 |
| Headquarters | Northamptonshire, UK |
Area served | Worldwide |
Key people | Guy Schanschieff (Founder) |
| Website | Bambino Mio |
Bambino Mio is a brand of reusable nappies,[1] manufactured and sold by a company of the same name based in Brixworth, Northamptonshire, UK. Bambino Mio nappies are widely used in the UK, and are sold in more than 70 countries.[2][3][4]
As well as nappies, the company sells related products such as nappy liners[5] and covers, potty training pants, baby wipes, baby powder and laundry detergent.
History
Bambino Mio was founded in 1997 by husband and wife Guy and Jo Schanschieff,[6] after noting similar businesses in New York and Australia.[7] The couple set up a reusable nappy laundry service from their home in Northampton, UK,[8] and started to sell reusable nappies (Cloth diapers) and associated products directly to parents through mail order under the name Bambino Mio.[9]
In 2003, the company enrolled in the UK Passport to Export scheme, and by 2006 it had recruited several multilingual employees and set up a web site to manage international sales in 24 languages.[10] In 2007, Bambino Mio was presented with two Northamptonshire Business Excellence awards.[11]
Founders
Guy Schanschieff was awarded an MBE in the 2011 New Year Honours List for his services to business.[9][12] In 2003 he founded the North Somerset Nappy Alliance, an association which represents manufacturers and distributors of reusable nappies when dealing with political affairs and local government. In 2014 Schanschieff is Chairman of the Alliance.[13]
Product reception
Bambino Mio has received a number of consumer awards, including the Loved by Parents Awards 2013 – Best Ethical Brand Gold award,[14] shortlisting for the Junior Design Awards 2013 – Best Reusable Nappy,[15] thePrima Baby Reader Awards 2013 Gold award,[16] and the Australian Mother and Baby Magazine Awards 2012 Reusable nappy of the Year Silver award.[17] In 2014 the company and its products have won several more awards.[18]
In a 2011 panel text organized by BabyWorld magazine, the Bambino Mio two-piece nappy received mixed reviews, with some panelists preferring less expensive brands.[19] The company's training pants were praised in a potty-training products review in the Herald-Sun.[5]
References
- ^ "The 50 Best Baby Products". The Independent.
- ^ "New Year’s honours for two captains of industry". Lutterworth Mail.
- ^ "Savannah Baby Company to Open Saturday, Oct. 15, for the ‘Modern Baby’". Savannah Business Journal.
- ^ "Carolina Baby Company Celebrates Good Business". The Giggle Guide.
- ^ a b "Top Tips for Potty Training". Herald-Sun.
- ^ "East Midland’s Bambino Mio Are Export Success!". International Trade.
- ^ "Northampton business in line for Champions award". Creative Natch.
- ^ *Rachel Bridge (3 April 2010). My Big Idea: 30 Successful Entrepreneurs Reveal How They Found Inspiration. Kogan Page Publishers. pp. 112–. ISBN 978-0-7494-6185-0.
- ^ a b "Guy Schanschieff awarded MBE". Midland Business News.
- ^ "Baby talk keeps business booming". Northampton Chronicle and Echo.
- ^ "Prize night for successful businesses". Northampton Chronicle and Echo.
- ^ Reillym Jonathan. "Top Guy and Ann lead the way in county in the New Year's Honours list". Herald & Post, 5 July 2011.
- ^ "Go Real Urge Government to Adhere to Waste Review". Natural Matters, 18 July 2011
- ^ "Award Winners", Loved by Parents
- ^ "2013 Shortlist" Question Everything in London
- ^ "Gold Winner --- Reusable nappy" Baby Expert.
- ^ "Mother and Baby Magazine awards.
- ^ "And the Award Goes to...". Cloth Nappy News, July 2014.
- ^ Bird, Debbie. "Overview of Reusable nappies". BabyWorld, May 23, 2011.
- Pollock, Claire & Silvester, Liz, Kids Superbrands (2006)