Bamix

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Bamix
Privately held company
Industry Small appliances
Founded 1954
Headquarters Mettlen, Switzerland
Products Immersion blender
Website www.bamix.com

Bamix, ESGE Ltd. is a Swiss company, which is active in the sector electrical devices and which was founded in 1953. It is producing the Bamix, a hand-held blender. The same appliance is called "ESGE Zauberstab" in Germany. Furthermore, ESGE Ltd produce also appliances under private label. The models are Mono, Classic, DeLuxe, SwissLine, Superbox, Gastro and SliceSy. The company name results from the names Gschwend and Spingler, the founders of the original company, founded in Germany during the Fifties.

Bamix is distributed in Australia by Cambur Industries; in the United States of America by LChef, LLC; and in Canada by Ocean Sales Ltd.

Products[edit]

Bamix's current products include a number of different models of their popular stick blender.

  • Basic (120 Watt)
  • Mono (140-160 Watt)
  • Classic (140-180 Watt)
  • DeLuxe (160-180 Watt)
  • SwissLine (200-250 Watt)
  • SuperBox (200-250 Watt)
  • Gastro (200-350 Watt)

History[edit]

1950 the Swiss Roger Perrinjaquet invents an appliance, which is patended on the 6th March 1950 under the section handheld appliances. His wish was to work with this appliance directly in pans on the stove. Bamix, the name of this handheld blender is composed of the words battre and mixer (beat and mix). Without having investors, Perrinjaquet sold the patents to ESGE Ltd, which was producing initially bicycle racks, electrical kitchen knives, watches and small electrical motors. At the end of the Fifties, the company launched the fabrication of the first handheld blenders in serie. At the beginning of the Sixties, several production sites were opened, especially the current head office of the company in Mettlen, in the canton Thurgau. During this period, the daily production amounts to 250 blenders, today it is a number of 2000 blenders. The company is selling nowadays its products worldwide in over 25 countries. 1964 the company was sold to the group General Electrics. The Americans tried to increase the falling sales figures through the reduction of the production sites. The Belgian Walter Bodart purchased the company back in 1971. ESGE Ltd. in Mettlen will be the only site for Bamix. The philosophy of Walter Bodart is simple: Quality for quantity, concentration on one single product and an administrative organisation as small as possible. 1986 took place a management by out to the sirs Gunsch, Rüttiman and Stahl. 2002 the group is sold to the Sirs Jud and Eigenmann. Erich Eigenmann serves as CEO of ESGE Ltd. since 1 October 2002. Since its inventation, Bamix has changed rarely during the last decennium.

External links[edit]

References[edit]

  • "The spin on sticks," by Janice Matsumoto. Restaurants & Institutions, March 1, 2000.Vol.110, Issue 6, page 95.
  • "A Whirling Dervish That Dips Right Into Your Pot," by Amanda Hesser. New York Times, August 19, 1998, page F.3.
  • History of Bamix