Barnaby Dorfman

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Barnaby Dorfman is an American businessman. He is Chief Engineering Officer and General Manager of the PayScale Consumer Products Division.[1] He is the founder and former CEO of Foodista. His previous employment includes a role as chief product officer at, and executive positions at and Amazon's

Dorfman is one of the inventors of U.S. Patent 7,155,336: "System, and method for automatically collecting images of objects at geographic locations and displaying same in online directories." He is also listed as an inventor on several other pending US patent applications.[2][3][4]

Early years[edit]

Born in New York, New York, he is the grandson of American biochemist Ralph Dorfman. Barnaby Dorfman attended the Putney School in Vermont, where he later became a Board of Trustees member.[5] After graduating from the Putney School in 1986, Dorfman attended the Universidad Complutense de Madrid in Madrid, Spain, where in 1987 he obtained a Diploma de Estudios Hispanicos.

In 1988, he attended California State University, San Francisco, where in 1991 he graduated magna cum laude with a Bachelor of Science in International Business. Through a portion of his college years, Dorfman spent time in Mexico, attending a semester of Mexican Literature/History/Philosophy and a semester of Mexican Accounting/Finance/Human Resources.

Dorfman attended The Amos Tuck School at Dartmouth College in New Hampshire. After two years of attendance, in 1997 Dorfman graduated with a Masters of Business Administration.

His younger sister Corinne has a teddy bear named after him, called Barnaby Bear.


Barnaby began his career in 1990 working for the US Department of Commerce’s Commercial Service as an International Trade Assistant. His work there included developing, forecasting, and monitoring a $3.5 million annual operating budget. He also assisted US technology companies in identifying and entering international markets. In 1993, Dorfman managed and co-owned Marsee Baking where he was responsible for profit and loss for all aspects of the Portland bakery. In 1995, Dorfman worked for such companies as Microsoft/MSN and Renaissance Worldwide before heading over to in 1999.

In his 7 years working for, Dorfman held several positions. He was Vice President for[6] He managed business development and marketing for as well as building and leading a team to develop and launch a local directory search service. As Vice President, he also invented Block ViewTM,[7] utilizing digital cameras, GPS, and proprietary software and hardware that capture and display more than 35 million images of local businesses efficiently. Prior to becoming Vice President, he was also a General Manager for, an website, Group Product Manager for Amazon Marketplace and for Internet Movie Database (IMDb)[8] and created, Director for IMDb services and Director of Product Development for Dorfman remained employed with until 2006.

In 2006, Dorfman came to Peerflix where he held the Chief Product Officer position managing ongoing development of the Peerflix DVD trading platform and creating community features to increase sharing and content generation. In August 2007,[9] announced that Barnaby Dorfman would be joining their team as Chief Product Officer.

In 2008, Dorfman co-founded Foodista, Inc, as CEO. In April 2009, the company reorganized as Foodista, Inc. and announced closing an early stage investment round led by[10]

Other pursuits[edit]

Dorfman was executive producer of the film Police Beat,[11] which received a nomination for the Grand Jury Prize at the 2005 Sundance Film Festival.


External links[edit]