Bask Technology
 | |
| Industry | Technical Support |
|---|---|
| Founded | 2004 |
| Founders | Seth Bailey (CSO) Sean Miller (President) |
| Headquarters | Lehi, Utah, United States |
Area served | North America |
Key people | James P. Dunn (CEO) Ken Saunders (CFO) |
| Brands | Bask, Digity |
| Services | Technical support and advising |
Number of employees | 202 |
| Website | bask |
Bask Technology, Inc. (formerly known as iTOK, Inc.) is a remote tech support and advising company based in Lehi, Utah, within the area known as Silicon Slopes. Founded in 2004[1] by Seth Bailey and Sean Miller, Bask provides third-party support for a variety of technology services and softwares via secure remote computer connection. The company has over 50,000 members and 200 employees,[2] including its Technology Advisors, who are based in the United States and receive certification and training.
Products and Services
Bask uses a subscription-based model where members pay a monthly fee for technology products. Products include online identity protection, cloud-based data backup, and antivirus software. The company partners with brands such as Mozy and Trend Micro[3] to offer these products as part of a monthly subscription package.[4] Technology support and repair services are offered at additional cost. Currently, the company offers four subscription levels which vary by price: Silver, Gold, Diamond and Platinum.
Bask also operates a small business brand called Digity, which focuses on micro-businesses and entrepreneurs.[5]
Performance
Bask was reviewed by Michael Muchmore of PC Mag, who published an article on the service in April, 2014, when it was still known as iTOK. "iTOK offers good technical support, and throws in security protection and online backup, but it's on the pricey side." It was given a 3.5-star rating.[6]
Investment
In July 2014, Bask received its Series B funding from ABS Capital Partners, in the amount of $18 million. Signal Peak Ventures has also invested in the company.[7]
Management
In April 2015, founder Seth Bailey stepped down from the position of CEO and transitioned to the position of Chief Strategy Officer. James P. Dunn replaced him and is the current CEO of Bask.[8] Former CSO Seth Bailey is a regular contributor to Entrepreneur,[9] and his op-ed piece "The right to high-speed Internet" was published by CNBC.[10]
Rebrand
In October 2015, iTOK, Inc. changed its legal name to Bask Technology, Inc. Its consumer brand iTOK was rebranded to Bask. [11]
Surveys
Bask conducts surveys within its senior-aged member base about a variety of technology topics. These surveys have been referenced in the news media, including Forbes,[12] Telecompetitor,[13] Debt.com,[14] and The Huffington Post.[15] As a result, VP of Marketing Andrew Parker (no longer with the company) was interviewed by Yahoo! Tech[16] and PBS platform Next Avenue[17] to provide expertise on the senior technology market.
References
- ^ "Our Story: About Bask, Home Tech Support Provider in the US". Bask.
- ^ "Salt Lake Top Workplaces 2014 - iTOK.NET". TopWorkplaces.
- ^ "Our Partners: Bask Memberships with Trend Micro & Mozy Backup". Bask.
- ^ "Bask Memberships & Pricing". Bask.
- ^ "Digity – iTOK Rebrands its B2B, SMB Tech Support as Digity". Digity -.
- ^ "iTOK.net". PCMAG.
- ^ Jackrabbit Design. "ABS Capital Partners". abscapital.com.
- ^ "iTOK, Inc. Names James P. Dunn as Chief Executive Officer; Founder Seth Bailey Becomes Chief Strategy Officer - Business Wire". businesswire.com. 14 April 2015.
- ^ Seth Bailey. "Seth Bailey". Entrepreneur.
- ^ http://www.cnbc.com/id/102640939
- ^ "iTOK Becomes Bask Technology - Business Wire". businesswire.com. 5 November 2015.
- ^ Michael Humphrey. "A Chat With 'Cyber-Seniors' Director: Social Media Through New (Senior) Eyes". Forbes.
- ^ "Survey Finds Strong Interest in Heart Health Technology". telecompetitor.com.
- ^ "Three Reasons Why Online Banking Is Safe And Easy - Debt.com". Debt.com.
- ^ "How This Son Turned His 78-Year-Old Mom Into A YouTube Star". The Huffington Post.
- ^ "Cool Tech Tools for Your Aging Parents". yahoo.com. 16 March 2015.
- ^ "Why Boomers Won't Crave the Apple Watch - Next Avenue". Next Avenue.